Online marketing, internet marketing or digital marketing: it means roughly the same. Namely marketing efforts that are deployed through online channels. If your organization is going to do more online for the first time, the possibilities may seem endless. Where do you start? We will help you on your way with these tips.
- Know the most important terms
- Make an inventory of your starting position
- Determine your strategy
- See where the biggest ROI is for your company?
- Don't be afraid
- Make your company findable locally
- Video marketing
- Read blogs
- Mobile-friendly website
make an inventory of your starting position determine your strategy's where the biggest ROI is for your company? Don't be afraid Make your company findable locallyVideo marketing read blogsMobile-friendly website
determine your strategy's where the biggest ROI is for your company? Don't be afraid Make your company findable locallyVideo marketing read blogsMobile-friendly website
Tip 1: Know the most important terms of online marketing has its own language. Knowing the most important terms makes it easier for you to continue searching for information that you are looking for.
Below an overview of important online marketing terms:
SEO: Search Engine Optimization or search engine optimization. Work on the website to get higher in the Google search results.
SEA: Search Engine Advertising. Usually, this is advertising with Google Ads (formerly Adwords), but increasingly also in Bing. Analytics: keep track of website statistics, usually in Google Analytics.email marketing: send mailings such as newsletters, product recommendations, and birthday cards.
CRO: Conversion Rate Optimization. Ensure that the percentage of visitors to the website who do a conversion goes up. Social media: platforms where people and companies interact with each other, such as Facebook, Twitter, and Instagram.
Content marketing: blogging, adding a knowledge base to the website and other ways to add content to the website for commercial purposes.
PPC: Pay-Per-Click. Pay per click is a commonly used model for online advertising. You only pay when the ad is clicked and you have a visitor on your website.
CTR: Click-Through-Rate. The percentage of people who see the ad and click on it.
Conversion: the desired action that a visitor does on your websites, such as making a purchase or completing a contact form.
E-commerce: webshops and similar companies that sell online.Influencer marketing: using vloggers, bloggers, and Instagrammers for your brand.
Algorithm: a formula that some large websites use. For example, Google to determine the order in the search results or Facebook to compile everyone's news overview.
Search term: what someone enters in the search bar of, for example, Google.
Organic: unpaid results in, for example, Google search results or a Facebook message.
A / B Testing: test 2 variants for the best result. For example, whether you make a button on the website green or red. The color button that is clicked the most often wins the A / B test.Link Building: providing links within one's own site and between different sites to get a higher position in Google search results.
Tip 2: Make an inventory of your starting position who knows, you may be further than you think.
Take a critical look at the website. Is it a simple business card with the sole purpose that people call or email? Or is it a spider-in-the-web where (potential) customers can find answers to their questions about your products, services, and company? Where they are tempted to take actions that are interesting for your company, such as requesting a quote, placing an order or completing a contact form. Which other online promotions have already been put? Are there already social media accounts and how many followers do they have? Is a message posted regularly? Do you already advertise online?
Tip 3: First determine your strategy online marketing is not something that stands on its own but should flow from the mission and vision of a company.
From that mission and vision, a marketing plan is made and goals set. You then create an online marketing strategy in line with this to support the goals. This way you don't get started as a headless chicken, but you have focus. You can also better measure the result of your online marketing efforts.
Tip 4: See where the biggest ROI is for your company The Pareto principle also usually applies to online marketing.
The Pareto principle is also often referred to as the 80/20 rule that 80 percent of the results come from 20 percent of the efforts. By first focusing on the big opportunities, the ROI of every hour and every spent ad Euro will be the greatest. For example, do you already have a large customer base? Then take a look at email marketing. Do you have a little advertising budget and do you want to reach more people? Then look at SEO. Do you need to achieve a lot of results in a short time? Then you have to be at SEA and Facebook Ads.
Tip 5: Don't be afraid The unknown makes unloved.
Many companies that do not do much online are afraid of a flood of questions and bad reviews. Often, in the beginning, there is little or no response, even no negative ones. The large companies such as Shell and PostNL have many negative reactions, but you cannot extend that line to the average Dutch SME company. Decide carefully what you are going to do online and take those first steps. Do not be afraid of making mistakes and learn from this when something does not go as planned.
Tip 6: Make your company findable locally time of the telephone directory is far behind us. Users can now find their business by using Google. What steps can you take to become traceable:
Create an account in "Google My Business". This allows Google to understand exactly where your company is located. Now you can also be found on Google Maps. Collect reviews. To collect the reviews simply ask your customers to post a review on Google My Business. Place the company information on the website.
Tip 7: Video marketing is a good investment. The resources you can invest in in the field of video marketing are:
Instagram Stories: short, standing videos or photos that are temporarily available. You can go in different directions with Instagram Stories. For example, show a look behind the scenes, 'Real-life' moments, snape peaks, announcements, giveaway, interaction, show products, etc. What you have to pay attention to is that a story only takes a few seconds, so don't place too much text in a message. Also, make sure that you do not place too much. Read more information about Instagram in this blog post.
Newsfeed videos: videos that you see in the feed of various social media channels.
GIFs: a GIF is simply a small, short and funny video. These GIFs are easily downloaded and distributed. Below you can see a GIF.
Live to stream: reach your audience in real-time in a simple way. You can do this via YouTube, Instagram, and Facebook.
Live streaming ideas: product demonstrations, reports at conferences or trade shows, recipes, behind the scenes, question and answer or just speak to your audience. Make sure your title of the stream is catchy.
IGTV( 'Instagram TV'): the ability that Instagram gives you to post a video on Instagram. With this tool, you can quickly expand your reach through organic messages to do something interesting with it. But what can you place? Proposal round of your employees or colleagues, behind the scenes in the workplace, tutorials, product reviews (customers tell us what they think of the products). Enough ideas to get started with IGTV. Start with IGTV? On the Instagram website, they provide information on how you can best do this!
TIP 8: Read blogs nowadays the internet is full of blogs.
Every online marketing agency posts a blog weekly or monthly. To inform you but also to be findable for visitors. But for you these blogs are a nice outcome, blogs are generally free. Take a look and fill in the questions that you want answers to. These are the blogs that we would like to read: marketing facts. A tip: look up infographics and white papers! This is a nice way to enrich your knowledge.
Tip 9: Mobile-friendly website nowadays our smartphone plays an important role in our daily lives. It is therefore important that your website is mobile-friendly. There are various reasons why your website should be mobile-friendly. But the most important are:
Mobile-friendly websites have a higher score in the search results. The user experience. Visitors to the website must be able to easily see the information they want to find. Visitors get frustrated, leave the website and it stays with them.