Free money in messengers

Zelf: bank transfers in instant messengers

The phrase “Bank without branches” once sounded very cool. You download the application - the courier brings a card - use. In fact, the process of downloading the application to receiving the card takes 2-3 days.

Zelf is faster. I managed to get a Mastercard in 36 seconds.

This is a platform for transferring money in instant messengers - it works as a bot in Telegram, Messenger, Whatsapp, Viber, and will soon be in Discord. To open a virtual card you only need a phone number and name. After that, you can make transfers without leaving the messenger. It is enough to write the bot “Send John $ 20” and that’s it. The money is gone.

This is the bank with the lowest entry threshold - you don’t even need to download the application. Due to this, they have lower CAC, respectively, with comparable investments, you can capture the market faster than competitors. Especially in developing countries, where not everyone has 350 MB. to install the neobank application.

At the same time, KYC did not disappear: I am not a lawyer, but Zelf found a way to ask for documents only when transferring more than $ 170.

Relying on a quick market capture, Zelf has no commissions or mandatory payments. The bank is free of charge and even pays extra for use: $ 5 for each invited friend, $ 5000 for every thousand. After capturing the market, you can expect the company to sell Google / Facebook / etc. or the introduction of standard commissions.

Zelf founded a team of 7 people, CEO became Elliot Goichmann. For 20 years he worked as the head of digital divisions in large banks in the USA and Europe. And, apparently, I accumulated good connections, because I did not find news about public investments in Zelf.

You can try Zelf in Telegram at this link: @zelfbot

Zelf became the product of the day at Product Hunt.