How to Avoid the Top 5 Branding Mistakes of 2020 for your Business, explore by Design Quarry Studio

2020-08-21T07:34:56.308Z

Your brand is the heart and soul of your business and thus, should be given importance in your marketing functions. Branding isn’t just a buzzword for a one-time campaign or a digital promotion. It represents everything about your business and encapsulates everything you want to communicate.

Branding Strategy - 2020

Many companies underestimate the power of branding and thus, end up slashing their brand equity. Wondering if you’re committing common mistakes that hamper your brand image?

Check How Our Work Gave a Brand New Look to Traditional Business: https://www.designquarrystudio.com/work/

Here’s a checklist of mistakes to avoid:

1. Not Having a Brand Personality
Imagine not knowing yourself well enough – wouldn’t it cause an identity crisis? The same holds true for your brand. Only when you know who you are will your customers know it, too! A brand personality can be defined and evolved during advertising and brand management and will include the use of colours, language, tonality, photography, and brand experiences at various touchpoints.

2. Missing out on a Brand Strategy
Branding is never about just developing a logo and making it aesthetically appealing. A brand strategy delves deeper into your brand, category, customers, and product or service and defines the business objective you are trying to accomplish. Then all the visual representations will be in line with this strategy.

3. Forgetting about the Brand Promise
Many businesses tend to forget about the brand promise – the one thing they can promise to their customers and deliver on, consistently. Every time you deliver on your promise, your brand value increases in the minds of your customers and employees.

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4. Failing to be Consistent Across All Communication
With the growth of digital media, inconsistency in advertising and brand management is a common misstep. If you’re not consistent, you won’t be able to build credibility, familiarity and loyalty.

5. Making Your Brand Too Complicated

In a quest to stand out, many businesses end up cluttering their brand philosophy instead. As a result, most communication is chaotic and complex, failing to make an impression. Keep your brand simple and reinforce it constantly for maximum results.

Brand management is not an expense, it’s an investment in your business’ growth and future. For the best brand strategies to increase your equity and value in the industry, contact Design Quarry today!

“Your brand is the single most important investment you can make in your business.”

Get a Free Sample Brand Strategy for Your Business @ https://www.designquarrystudio.com/contact/

If you have any queries regarding your business don’t hesitate to get in touch with us on +91 9850417266 or e-mail us: meetus@designquarry.in (you’ll get a call from our expert about how to grow your business in this pandemic more than your expectations)

About Us:
Design Quarry Studio established in 2016 has now completed about 200+ communication design projects including Brand Identity, Packaging Design, Space Graphics, Print media Digital Branding and UI-UX design.

Address: CTS 927, Office No. 302, Sanas Memories, F.C. Road,

Pune – 411005
Landline: 020 25663051
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Hygienic way of coconut water — Coco Pani by Design Quarry

2020-07-15T09:35:06.320Z

Coco Pani is a startup that provides fresh and hygienic coconut water through carts and home deliveries.

CLIENT NEED

An identity that would divert customers from the traditionally ‘hawker’ based coconut water market to a more organized one. With an extended brand language and all-round branding and marketing support.

DESIGN DIRECTION

Working with natural and organic shapes and colors to make the customers feel comfortable with the switch from their traditional sources for coconut water to CocoPani. A youthful identity that stayed away from the luxury ‘organic’ market, and permeated into the mainstream.

Description :

CocoPani was started with the vision to establish a hygienic way of coconut water distribution while ensuring the welfare of the coconut farmers. In India, coconut water is known for its health benefits. However, nowadays with the rise of packaged drinks and mass production, the widespread appeal of coconut water is on the decline. People are also concerned about the hygiene issues involved with buying coconut water from a roadside vendor. The availability and accessibility of coconut water is also an issue on account of its dependence on a single person/vendor.

Read Detail of the Case Study @ https://www.designquarrystudio.com/cocopani

CocoPani aims to re-establish the popularity of coconut water by providing easily accessible and hygienic coconut water. Setting up standard operating procedures ensured the constant supply of quality coconut water, addressing the issue of availability and hygiene. This combined with a home delivery network dealt with both of the issues surrounding coconut water.

Get in touch for Branding Agency in Pune, creative Logo Designers, Packaging Design, Space Graphics Services in India: https://www.designquarrystudio.com/services/