Elbi Journal

Elbi and Locals.org join forces: micro-philanthropy and real life experiences united to make impact.

2021-08-25T06:23:05.421Z

It’s called Locals.org and it promises to be real fun. And it certainly will be since it is a platform creating real life experiences, giving back to mobile phones just the role of putting people in touch with the sake of meeting in person and enjoying some good stuff offline. Good is the right word because no real life experience ends in itself without having an impact on a local cause through a charitable bid.

This innovative piece of tech, launched in UK but hitting the rest of the globe soon, promotes social discovery and micro-philanthropy. Two ideas that come from two different tech companies who merged to double the impact of their missions.

To make the most of it, Locals has in fact joined forces with Elbi, the app that revolutionised the perception of charitable from being a heavy commitment to become the ultimate way to be cool.

Co-founded by Natalia Vodianova, supermodel, philanthropist, entrepreneur, and impact investor and Timon Afinsky, entrepreneur and impact investor, Elbi renewed the meaning of doing good to the youngest ones, introducing a rewarding model that looped the fashion and luxury industry in a new form of social responsibility. Named by Apple ‘App of the day’ in over 80 countries, elected one of the most innovative ways of giving back and favourite editorial stories of 2018, Elbi has been periodically featured by Apple at a global level.

Elbi is bringing to Locals all the expertise seasoned in the charity field, strategising micro-donations strategies, selecting causes that need visibility and also empowering them through PR and media. On the other end, Locals is building a community of young and dynamic people through a seamless and smooth user experience.

Locals is co-founded by Natalia Vodianova, Timon Afinsky and by Sergey Gonchar and Eugene Nevgen, who are also the creators of the filter app MSQRD and also of LOONA, a mental health app that helps people to get in the right mood to sleep.

Posted - Feb 3, 2021

🌎WORLD EXCLUSIVE🌍 Our fabulous friends at Launer are back and this time they have kindly donated their brand new PICCOLO handbag.

2018-09-12T10:26:51.724Z

From the 13th - 16th March 2020, starting at 3 pm GMT.

This cherry edition is one of only two in the world with the special “LOVE” badge hidden inside💜. The other one has been given to Natalia Vodianova our Co-Founder.😉

Launer is a world-famous British 🇬🇧 heritage brand that is built upon 75 years of tradition of brilliant design and fine craftsmanship. They believe their PICCOLO is a micro sensation and it really is! Literally! This brand new member of the family is their smallest handbag to date and it is based on their signature best selling Traviata style.

The beauty lies in its scaled-down proportions (measuring just 10cm x 8cm x 4.5cm) together with exquisite fine detailing. It can be carried or worn crossbody by attaching the strap (as demonstrated by Natalia) and can easily accommodate credit cards, cash AND your favourite lipstick 😘💄💋.

The Piccolo is a sensational miniature beauty and if you bid the most during this ElbiDrop, you will be in the same company as be Natalia, HM the Queen👑 and HRH the Duchess of Cornwall 👑 as you choose to own a piece of truly iconic British design.

Here are three tips:

Scroll through the app and find campaigns you want to support. Wherever there's a LoveButton there's a chance to earn LoveCoins. Donate to every campaign and any reaction for more chances! 👏
Create your own video reaction 🤳 and share it with your friends on social media. If people donate to your content, you earn more LoveCoins!
👑 Make sure to check the leaderboard to see if you've reached the top spot! If you have, keep donating to keep there.

PIERRE HARDEY & LIYA KEBEDE'S LEMLEM ELBIDROP

2018-09-11T07:37:21.284Z

Elbi has teamed up with Liya Kebede’s lemlem to offer this special piece which is part of a limited edition capsule collection from two iconic brands - Pierre Hardy and lemlem 🙌.

The collaboration between the two designer friends weaves signature elements from both labels and transforms them into something entirely anew and distinctly eye-catching in its burst of yellow 💛.

The Liya Fringe Clutch is adorned with classic lemlem stripes in a cotton fabric that is hand-woven by artisans in Ethiopia 🇪🇹, and combined with Pierre Hardy’s classic sensibility of form and artisanal flair.

The bag features suede trim and fringe, interior leather lining and a top zip 🔥.

Length: 30”

Height: 8”

PIERRE HARDY x LEMLEM, THE BEAUTIFUL FRIENDSHIP

Between Liya Kebede and Pierre Hardy, there is a long term complicity. Their collaboration was obvious : natural, sincere, instinctive.

For this micro-collection, Pierre Hardy and Liya Kebede have created a pair of sandals, a pair of Slider sneakers, a bag and a pouch, all available in the same woven fabric by Lemlem, the ethical brand Liya founded ten years ago.

LEMLEM, A STORY OF AUTHENTICITY

The hand crafted materials used in this collection come from Ethiopia, Liya’s native homeland. They are conceived within the tradition of local craftsman :

Created in 2007 by Liya Kebede, Lemlem is the leader fashion brand made in Africa, with its collections for men, women and children. Imprinted by a human and ethical philosophy, Lemlem was created for elevating artisanship and expanding production and job

The Lemlem creations are marked with history and authenticity. They are like Liya : natural, vibrant, modern.

By employing traditional weavers, we're trying to break their cycle of poverty, at the same time preserving the art of weaving while creating modern, casual, comfortable stuff that we really want to wear"- Liya Kebede

How to win ElbiDrop!

The challenge in ElbiDrop is to earn the most LoveCoins in 24hrs.

Here are three tips:

Wherever there's a LoveButton there's a chance to earn LoveCoins. Donate to every campaign and any reaction! 👏
Create your own video reaction 🤳 and share it with your friends on social media.
👑 Make sure to check the leaderboard to see if you've reached the top spot!

Remember Elbi passes on 100% of donations.

Elbi signs up to support the Global Goals

2018-03-02T17:24:04.871Z

In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality and support a better environment for animals above land and below water. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

This is why Elbi is proud to support the Global Goals. All of our causes will be aligned to the goals giving our users an insight into how they're making a difference with their donations.

Our co-founder Natalia Vodianova said "The Global Goals are the things that bind us all together and connect us both as humans and the environment. I am proud we are supporting them and look forward to contributing to the goals ambitions"

Here are some of the charities we support:

Wildlife Conservation Network

Malaika

Coaches Across Continents

Educate Girls

Ripple Africa

Binti

Naked Heart Foundation

ElbiDrop’s Supreme Keepall 45 raised $8375 in 24 hours for our charities!

2018-02-09T17:03:44.232Z

The top 30 drop contenders for ElbiDrop’s Supreme Keepall 45 raised $8375 for our charities!

Inna Fedorova was the top donator in 24 hours and therefore was crowned winner of this exclusive item.

About ElbiDrop

ElbiDrop now introduces "gamification" to philanthropy, applying game-design and competition to encourage donations. ElbiDrop lets you win "exclusive" items from iconic brands, from Louis Vuitton to Messika. The person who collects the most Elbi LoveCoins in 24 hours, wins!

Earn a Coin from every donation you make - on a charity video campaign, on other people’s “reactions”, and by creating “reaction” videos yourself to inspire others to donate.

The challenge in ElbiDrop is to browse the app to find new video campaigns and reactions to watch and support, and to make reaction videos of your own. A push message starts the 24 hour ElbiDrop. A Leaderboard ranks those with the most LoveCoins. When the stopwatch runs out, the person with the most LoveCoins wins the item!

On January the 31st Elbi was 'App of the Day' in the US!

2018-02-09T16:38:06.861Z

On January the 31st the Elbi app was featured as App of the Day in the US App Store! It has been humbling to see how our charities have benefited from this fantastic exposure - all of them reached above and beyond their funding goals with some of them reaching as high as 10 times the amounts they had hoped for. The Diabetic Research Institute raised 20 times (2691 loves) their campaign goal was to support researchers in finding a biological cure for diabetes.

Featuring description written by Apple:

In the humdrum of our busy lives, it’s easy to forget what’s truly important.If we all hit pause during our morning commutes and looked around for a brief moment, chances are we would open our eyes to people everywhere who need help. With a new app Elbi, helping others is easy, rewarding and fun.

The same way technology has forever changed the way we order food, call cabs and make restaurant reservations, the team behind Elbi aim to use modern technology to remove barriers that exist in charitable giving. All the time-consuming and mundane parts of donating: finding legitimate charities worldwide, registering and account, selecting payment options, understanding where your money goes - are all taken care of.

What’s left then? Like most social networks these days, Elbi presents various charitable causes in the form of short videos that you can swipe through left and right. You get to hear directly from people who work in the charity or those affected by the problems those charities are trying to solve: Mamie from Congo who needs school supplies in order to go to school, Ceyda from the UK who has cerebral palsy and needs a special joystick in order to use a computer, or Jessie the dog who was recently rewarded a home thanks to Elbi’s support of the National Animal Welfare Trust.

Once a story affects you - and we promise, it won’t take long - simply touch the heart-shaped icon at the bottom of the page to donate. Alternatively, you can advance the cause by recording a video response, or putting some stickers and personal messages on existing videos and sharing them with your friends.

Your contribution also opens up another type of reward. Each donated dollar converts to a LoveCoin, which you can use in the shop to get exclusive goods in the ‘LoveShop’ from the likes of Fendi, Beats by Dre, H&M Conscious, Givenchy, and others.

Elbi changes the game in charitable donations by channeling the energy of small, everyday actions towards causes for the greater good. Swapping a few minutes of scrolling through social media and the cost of a small coffee cup to instead spending a few minutes on Elbi, collectively, might just be what it takes to make a change in the world.

Elbi featured in AppStore Canada, Russia and India

2018-01-18T23:20:00.699Z

"With new app Elbi, helping others is easy, rewarding and fun."

"The same way technology has forever changed the way we order food, call cabs and make restaurant reservations, the team behind Elbi aim to use modern technology to remove barriers that exist in charitable giving."

"Elbi changes the game inn charitable donations by channeling the energy of small, everyday actions towards causes for the greater good."

— AppStore India

Elbi introduces Donate with Apple Pay

2018-01-18T23:08:54.643Z

Elbi, the app that revolutionized giving by bringing together people, brands and charities to make philanthropy simple and rewarding, has announced that it is offering its customers an easy, secure and private way to donate with Apple Pay. Elbi provides a seamless user experience by enabling users to make fast and convenient $1 micro-donations with Apple Pay.

Additionally, Elbi also announced the launch of ElbiDrop, an exciting new feature which will offer high quality and impossible to get items, such as items from Louis Vuitton, Messika, Off-White and Adidas that users can win through competitive micro-fundraising campaigns.

Let’s talk about it. Period.

2017-12-20T17:00:44.966Z

Periods. A topic that Elbi co-founder Natalia Vodianova is setting out to smash taboos around. In partnership with Flo, a leading women’s health platform and app, the supermodel is debuting a new weekly video series, “Let’s Talk About It. Period.” that features candid Q&A’s with celebrity friends Emily Ratajkowski, Soo Joo Park, and InStyle editor-in-chief Laura Brown about their time of the month.

By bringing humor to the conversation, Vodianova aims to free the dialogue that surrounds female wellness and sexuality, while also inspiring women to take control of their health. "I hope that very soon we will have different attitudes towards this [topic],” said Vodianova, of the project that is also supported by the UNFPA.

“[If we can all] laugh about the fact that you stained your white perfect pants, that’s when something will click in everyone else's minds. And they’ll say it’s normal.”

The first video, which launched on 11 December on the Flo platform, features a frank sit-down with Vodianova and Victoria’s Secret Angel Alexina Graham, where they discuss topics like powering through painful cramps on set and the stigma that still surrounds menstruation. “I think it’s ridiculous how people don’t talk about it,” said Graham. “It’s still such a taboo thing, but it happens to every woman. People do get uncomfortable a lot—like too much information—but I talk about it all the time. I think it’s important."

Watch a sneak peak of Vodianova’s interview with Graham below. To see the full video, go to Flo.health to download the Flo app.

Tamadog AR app supporting real life dogs, powered by Elbi

2017-12-09T09:00:00.000Z

Named one of Apple’s 2017 App’s of the year, Tamadog uses augmented reality to support a better reality.

Tamadog brings back the Tamagochi technology adding a meaningful purpose to it. Tamadog is more than an app and a game. It’s a project that aims to build positive behavior through play. With a particular focus on a new generation, Tamadog allows children to learn animal care through the immersive experience of augmented reality.

Feeding, walking, playing with and cuddling a virtual pet helps to foster a sense of responsibility, in an exciting and engaging way. Users can also see the consequences of animal neglect, a dog will be taken to the shelter after 3 days. Finally users can buy treats for their pet which helps users to responsibly manage their own money.

Tamadog is one of Elbi’s strategic partners and donates 50% of the profit from in-app purchases to charities supporting dogs. Tamadog’s users receive real pictures of dogs they are supporting in shelters and can concretely see the impact of their action and feel the strong bond between virtuality and reality. Play is the most effective way to teach children a fundamental lesson: doing good can be fun.