EcoWayMarketing

The case of targeting ad in the online school niche

2022-04-07T14:24:18.554Z

Noosphera is an online web design school with an innovative approach and a contractual guarantee to get students to results!

What was the main objective of the project?

The customer came to us with a problem of expensive registration for their webinar, which was $4,12.

There was no teamwork between the ad specialists, designers and producers, each responsible only for their own direction.

The task was set to make the price of registration as low as $1,18.
In order to achieve this result, it was decided to take on a comprehensive marketing project.

What has been done as part of the project?

We developed creatives for targeting ads;

We developed a structure for a chatbot;

We created a content plan and wrote posts to be published on the Instagram account and chatbot;
A layout has been drawn up for the Instagram design;

Advertising was launched and 5 advertising audiences tested, of which 3 were found to be relevant.

What was the result?

Reduced the price of registration by a factor of 6;
The minimum price of registration was $0,36;
The average price of registration was $0,62;
1587 people joined the chatbot of the online school;
ROMI was 667%.

The case of selling tickets for offline concerts

2022-04-07T14:22:46.129Z

Taganka_roof

Taganka Roof is a company that organises Jazz concerts by various artists in the summer on the roof of the city centre, as well as private events.You can come to the concerts to have a great time in any weather! The rooftop is equipped with a canopy, a bar and a cafe, as well as a panoramic view of the city... How can you not be in such an atmosphere at least once?

Project goal:

To sell a minimum of $1,185 worth of tickets per concert.

What’s been done:

Developed offers, Motion and static creatives for each concert (format: stories and posts);

Here are some examples of static creatives for the Target:

Edited content on Instagram (to improve functionality and account navigation for ticket purchases);
Launched ads with a traffic targeting;
UTM tags were applied to each creative, allowing us to track which ads are most likely to buy tickets and optimize the ad.

What results have been achieved?

Minimum ad click price: $0,13;
Average: $0,098;
The income from the first concert: $1722,40;
The income from second concert: $2121,49;
The company's revenue from the collaboration was $3843,89.

Reach of 2,000,000 and 10,000 subscribers in just 10 days: the case of promoting a furniture factory on TikTok

2022-04-07T14:21:32.856Z

Mamka

Mamka is a unique children's furniture factory! The company has its own design studio, furniture factory and design office.

You can only come to them with an idea and get a finished, realised kid’s room that will leave warm memories with you and your child!

Project goals:

Maximise user reach with a limited number of clips (20 pieces);
To increase the number of subscribers from 203 to 10,000;
To get more than 100 clicks to the company website.

What’s been done?

Scripts were written for the spots (separately for each room);

Model was selected for children's shoots;
2 onsite shoots were conducted;
20 clips of this material have been edited;
Posting was conducted (2-3 videos per day);
And also a manager was connected to handle comments in the account.

What results have been achieved?

User reach of 3,6m, an increase of 151 554,5% compared to past videos;
Number of subscribers: 15.1k users;
Number of clicks on the company's website: 291;
30.6k profile views, up 82.675% over last month;
237.6k likes, 2,078 comments and 14,1k shares.

(Percentage figures can be seen in the screenshots from the account analytics below)

The case of targeting advertising in the e-com/health food niche

2022-04-07T14:19:58.802Z

Ecoway_technologies

Comprehensive promotion of a wheat sprout juice company in Singapore.

The project involved adjusting the website, launching advertising, buying advertising from bloggers, maintaining social media on Instagram, and running raffles in the account.

What was the main objective of the project?

To increase sales of the product and the price per lead not to exceed $3,55, with the cost of a juice pack of 99 SGD (64,25 dollars)

What has been done as a part of the project?

We developed sales funnel;
We tested 5 groups of audiences;

We developed offers and advertising creatives focusing on the juice's health benefits, as well as in-account giveaways;

Developed a quiz to warm up the audience and collect Instagram nicknames, among which a juice box was later raffled off;

We conducted a subject photography survey of the goods;

We tested ads from bloggers in Singapore;

For two months, our agency was also involved in maintaining the social network Instagram. Specifically: developing and designing stories, writing and designing posts, laying out content.

What have we got as a result?

The price per lead from the website was $3,21.

The case of comprehensive social media promotion on Instagram in the sports club niche

2022-04-07T14:19:05.332Z

ProfiPumpFitness

The club's special features included a large number of group training sessions in various areas, a Finnish sauna, unique training equipment, as well as massages and kinesiology consultations.

The services chosen to create promotional offers were:
- a free week of group exercise classes;
- a free outdoor yoga class;
- passes for women and men as well as "children" ones;
- a free individual session with a trainer when purchasing a season pass as part of the introduction to the gym.

The main objective of the project was to generate leads at a cost of no more than $5,92, with the cost of services starting at $200.

What has been done as part of the project work?

We developed a sales funnel and promotion strategy;
We wrote the scripts for the shoot and filmed the material, which was published over the next 2 months in the client's account;

We drew up a content plan and visual, developed texts and generated posts with the following publication in the account;

We wrote a strategy for the stories to pass on to the client and for the client to manage the stories themselves;
We wrote offers and developed static creatives and video layouts for targeting ads in the amount of 25 pieces;
We developed a strategy for the quiz;

We developed a quiz to warm up the audience from advertising and to collect leads, which were handled by the client himself;

We launched targeted ads for the quiz and lead-form.

What did we get as a result?

The cost per lead was $3,05;
Also, the cost per lead was reduced by 26% compared to the previous campaigns launched;
Conversion to sales was 31%.

The case of targeting advertising in the dental niche

2022-04-07T14:16:04.229Z

dr.kaplan

A teeth whitening studio in a spa atmosphere, which was one of the main features of the clinic.

For clients' comfort, an eye massager, their own playlist and VR glasses were offered, making the teeth whitening procedure as enjoyable as possible.

What was the main objective of the project?

To increase the number of visitors to the studio and applications for whitening up to $6,00.

What has been done as part of the project work?

We developed a sales funnel and tested 6 groups of audiences;

We developed offers and advertising creatives with a focus on a 15% discount for interaction through the quiz and Direct, as well as the specifics of conducting the whitening;

We developed a quiz to warm up the audience with advertisements and collect applications, which the client handled themselves.

What did we get as a result?

The average cost per lead was $5,28;
Conversion to sales was 28.9%;
The studio's revenue increased from $3,554 (average monthly before work) to $6,515 (average monthly after work).

For two months, our agency was also involved in maintaining the social network Instagram. Specifically: developing a strategy for posts, writing and designing posts, laying out content.

EcoWayMarketing

The case of targeting ad in the online school niche

What has been done as part of the project?

What was the result?

The case of selling tickets for offline concerts

Taganka_roof

Project goal:

What’s been done:

What results have been achieved?

Reach of 2,000,000 and 10,000 subscribers in just 10 days: the case of promoting a furniture factory on TikTok

Mamka

Project goals:

What’s been done?

What results have been achieved?

The case of targeting advertising in the e-com/health food niche

Ecoway_technologies

What was the main objective of the project?

What has been done as a part of the project?

What have we got as a result?

The case of comprehensive social media promotion on Instagram in the sports club niche

ProfiPumpFitness

What has been done as part of the project work?

What did we get as a result?

The case of targeting advertising in the dental niche

dr.kaplan

What was the main objective of the project?

What has been done as part of the project work?

What did we get as a result?

Examples of Instagram feed design for projects: