Go Christmas Digest`22

2022-12-26T13:59:10.870Z

With Love, Go Mobile

Digital trends`23

1. Integrating digital and in-person communication

Key elements for human digital interactions:

Intent decoding
Contextual framing
Empathetic Agility
Supportive feedback
Basic manners
Self awareness
Emotional reflection

2. Improving customer experience and understanding

Close experience gaps quickly
Get closer to customers
Take unstructured data sources into account
Pay attention to video feedback and use it

3. Decline in the sustainable development prioritization

Consumers expectations for brands to be eco-friendly

4. ⬆ in prices and pent-up demand

Purchasing power is getting lower

Consumers' financial confidence

Price isn't the only factor defining intentions to buy

Consumers' ranking of the factors defining intentions to buy

5. Minority groups engagement in virtual space and customization

The amount of minorities spending time online VS engaged in the metaverse

6.Social media as a way to be "searchable"

What generations use to find out about brands and products

7. Inspiring consumers to buy impulsive

Generations' reasons for making impulsive purchases

Christmas cases

1. Uber eats x Starbucks #RedCupReason

2.7 million Instagram story views
2k promo codes applied through the influencers integrations
5.4 million impressions

2. Grubhub year review`20

Personalized emails have gained:

+18% referrals
+100% mentions in social networks

3. Galxe Christmas rave

7,212 community members claimed the Galxe Girl and Reindeer NFT
Ecosystem partners had a significant increase in the followings, number of active users engaged members in the community

For more news and insights:

Go Digital

Feel free to write us for cooperation:

hi@gomobile.ai

https://gomobile.ai

We're happy you're with us this Christmas!

Go Digest December `22

2022-12-09T15:47:24.990Z

With love, Go Mobile

Research

1. The age of AVOD is coming

More than 90% of OTT video service users will watch content via a subscription service at least monthly in 2022.

2. Challenges facing marketers in 2023

Three major trends:

Shifting customer behaviors increasing uncertainty
Cross-functional collaboration creating worse outcomes for marketers
Disruptive market dynamics weakening mainstay tactics for winning consumer favor

3. Gaps to be bridged to reach data fluency

The ground hurdles for businesses:

A lack of data quality
The inability to understand data through existing analytics tools
Insufficient end-user data literacy

Creatives

1. Coca-Cola choses Prime Video for the holiday ads

2. Corona nostalgic AR palm tree

3. NFL keeps up with the times promoting in Fortnite

Case studies

1. How Pandora performed phygital campaign

Over 11 million impressions were generated by the 3D billboard, live event, and social sharing
Over 5 times the impressions were recorded for Black Music Month 2022 compared with 2021
765% increase in listening to Pandora stations

2. How Reddit boosted brand awareness

It bought a five-second ad slot at the Super Bowl, launched a confusing ad and got 464,000 views on Twitter.

3. How Duolingo created strong campaign in TikTok

Duolingo’s TikTok strategy is focused on entertaining its target audience with skits, rather than selling a product, which is exactly the kind of content TikTok users want.

The strategy's already gained more that 5 million subscribers for Duolingo's Tiktok!

Technologies in business

1. Meta battles over future of VR

A trial will serve as a test of the Federal Trade Commission’s argument that Facebook’s parent company is trying to buy its way to dominance in the nascent virtual and augmented reality markets.

2. AI is designing marketing art

Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.

3. LinkedIn accelerates attribution technology capabilities

LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results.

4.Instagram tests more BeReal-Like elements

New potential features on Instagram:

‘Roll Call’ which would enable group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes.
“Glimpse” Stories, which works exactly like BeReal, in using the front and back cameras to show what you’re up to at any given time.