@greg.nikolskiy@greg.nikolskiyhttps://teletype.in/atom/greg.nikolskiy2026-04-30T23:57:24.430Zgreg.nikolskiy:lP7leNb5NCX$24.000 for the first launch of Amazon courses2022-06-03T07:54:39.039Z2022-06-03T07:54:39.039Z<img src="https://teletype.in/files/56/cd/56cd0f3e-1135-45a5-9ed4-bd11acc85e4b.png">It was a high ticket course for Russian entrepreneurs about branching out their Ecommerce businesses from Russia to a global market. Especially, how to launch their brands on Amazon. The course costed $2300.
<h2 id="65lx">Product</h2>
<p id="dWnl">It was a high ticket course for Russian entrepreneurs about branching out their Ecommerce businesses from Russia to a global market. Especially, how to launch their brands on Amazon. The course costed $2300.</p>
<h2 id="bR81">What was the task?</h2>
<ol id="Yre4">
<li id="AhVI">Implement our knowledge of western standards of digital marketing into their funnel: strategy, websites, ads, email marketing, messenger marketing.</li>
<li id="Tzzt">Make as much money as possible with an <strong>ad budget of $2500</strong>. </li>
</ol>
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<img src="https://teletype.in/files/56/cd/56cd0f3e-1135-45a5-9ed4-bd11acc85e4b.png" width="1519" />
<figcaption>The first section of the website for this course</figcaption>
</figure>
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<h2 id="ftDC">We started with defining a target audience</h2>
<p id="drDz">We interviewed 10 previous students of the main course's speaker. We asked them more than 120 questions to deeply understand who they are, what problems they face, how they see a solution, what expectations they have, etc.</p>
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<h2 id="c9BY">Chose channels of communication</h2>
<p id="6Dgq">During interviewing we found out that our audience is older than 35 years old. Then we made a research which showed that 75% of people of this age in Russia prefer email for communication and other 25% prefer messenger Telegram. </p>
<p id="m2Cs">So we decided to choose Email as the main channel of communication and duplicate all messages to Telegram for those who prefer using it. </p>
<figure id="00ab" class="m_column">
<img src="https://img2.teletype.in/files/5d/38/5d382c74-a522-4bce-b9db-bce837937a21.png" width="1297" />
<figcaption>Exmaples of messages that we used in our Email and Telegram funnels</figcaption>
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<h2 id="0Xuh">How the Customer Journey Map looked like?</h2>
<p id="IGbC">We understood that </p>
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<ol id="27EA">
<li id="aX6E">Our potential customer saw ads on Facebook and Instagram;</li>
<li id="n7H2">Ad leaded them to a landing page that offered to enroll into a free online webinar;</li>
<li id="zudD">When they were signing up on the website, they could choose wether they like receive info on Email or on Telegram;</li>
<li id="UFkR">After a successful signing up, they went to a "Thank you" page. There they could watch a 3 min video by our main speaker. In that video he described all benefits of branching out to the international market and sold an idea of visiting the upcoming webinar.</li>
<li id="JrgI">Before webinar our followers received messages about our speakers' background, expert videos by them and reminders about the upcoming event.</li>
<li id="6MB1">They they visited our 3 hours long webinar, where we could show our expertise, sell an idea of scaling and tell about our course. </li>
<li id="8nRf">Part of them bought a course right after a webinar.</li>
<li id="mn20">To the other part of followers we called and offered visiting our 1:1 strategy sessions with business scaling experts. They dived deeper into clients' situations and closed them. </li>
</ol>