Denis Performance / Growth Marketing Specialist

The Holistic Academy: 215+ Leads, 46 Student Enrollments, CPL from $3.44, and an Estimated AED 724,500 Revenue Pipeline Across UAE, KSA amp; Oman

2026-06-07T13:29:02.111Z

About the Project: https://academyholistic.com/

The Holistic Academy is one of the leading holistic education institutions in the UAE, offering internationally accredited programs in Coaching, Art Therapy, Meditation, Mental Health, Holistic Counselling, and Wellness Education.

The academy serves students across the Middle East and provides internationally recognized certifications, allowing graduates to practice internationally.

Markets

United Arab Emirates
Dubai
Abu Dhabi
Saudi Arabia (KSA)
Oman

Traffic Source

Meta Ads (Facebook & Instagram)

Project Goal

Build a scalable student acquisition system across multiple educational programs, expand into new markets, and maintain efficient acquisition costs while supporting business growth.

Key Objectives

Generate a predictable flow of qualified leads.
Increase conversations and student inquiries.
Scale acquisition across multiple countries.
Launch and validate new educational programs.
Improve marketing efficiency through continuous optimization.
Build a full-funnel growth system rather than isolated advertising campaigns.

Growth Marketing Framework

The project was approached as a complete growth system rather than a traffic acquisition project.

Acquisition

Lead Generation Campaigns
Messenger Campaigns
WhatsApp Campaigns
Traffic Campaigns
Webinar Registrations
Open Day Promotions

Activation

Lead nurturing
Website visitor retargeting
Webinar funnels
Audience engagement campaigns

Conversion

High-intent retargeting audiences
Program-specific funnels
Multilingual communication
Offer optimization

Scaling

Expansion into KSA and Oman
Arabic-language campaigns
New educational program launches
Continuous testing framework

What Was Done

Media Buying

Launched and optimized more than 235 Meta Ads campaigns.
Built separate acquisition funnels for multiple educational programs.
Developed dedicated campaigns for English-speaking and Arabic-speaking audiences.
Implemented Lead Generation, Messages, Webinar, and Traffic campaigns.

Growth Marketing

Designed customer acquisition funnels across multiple audience segments.
Introduced free webinars as a lead-generation mechanism.
Built a multi-stage Awareness → Engagement → Conversion system.
Used traffic campaigns to create scalable retargeting audiences.
Optimized customer journeys from first touchpoint to inquiry.

Results

Meta Ads Performance

Campaigns Launched: 235+

Highest Campaign Result: 500+ Conversations

Total Leads Generated: 215+

Student Enrollments: 46

Lead-to-Enrollment Conversion Rate: 21.4%

Best CPL Achieved: $3.44

Best CPC Achieved: $0.19

Highest CTR: 1.92%

Maximum Reach: 206,000+ People

Markets Covered: UAE, KSA Oman

Key Growth Insights

Conversations Outperformed Lead Forms

For the UAE market, messaging campaigns consistently generated stronger engagement and higher intent compared to traditional lead forms.

Arabic Audiences Were Undervalued

Arabic-language campaigns achieved lower competition and better efficiency compared to English-only campaigns.

Free Offers Reduced Acquisition Costs

Webinars, Open Days, and educational events significantly lowered CPL while improving lead quality.

Retargeting Became a Major Growth Lever

Low-cost traffic campaigns created large audiences that were later converted through Lead Generation and Messages campaigns.

Business Impact

The academy offers premium educational programs valued at up to:

AED 15,750

Including:

Holistic Coaching
Art Therapy
Meditation Teacher Training
Mental Health Programs
Creative Arts Therapy
Holistic Counselling
Wellness Education

Enrollment Performance

Across the promoted educational programs:

Leads Generated: 215+
Student Enrollments: 46
Lead-to-Enrollment Conversion Rate: 21.4%

The results demonstrate strong lead quality and effective alignment between marketing efforts and the admissions process.

Estimated Revenue Opportunity

Based on 46 student enrollments and program values of up to AED 15,750:

Revenue Pipeline

46 Students × AED 15,750

= AED 724,500

≈ $197,000

This highlights the potential commercial impact of a scalable acquisition system for premium educational programs.

Customer Lifetime Value Impact

Many students continued their educational journey after completing their initial program.

Additional enrollments included:

Advanced Certifications
Therapy Programs
Coaching Certifications
Mental Health Courses
Retreats
Workshops
Professional Development Programs

As a result, the long-term business value generated by acquired students extended beyond the initial enrollment, increasing overall customer lifetime value (LTV) and improving marketing efficiency over time.

Key Achievements

✅ 235+ Meta Ads campaigns launched

✅ 500+ conversations generated

✅ 215+ qualified leads generated

✅ 46 student enrollments

✅ 21.4% Lead-to-Enrollment Conversion Rate

✅ CPL from $3.44

✅ CPC from $0.19

✅ 10+ educational programs promoted

✅ Expansion across UAE, KSA & Oman

✅ Full-funnel Growth Marketing system implemented

✅ Multilingual acquisition strategy (English & Arabic)

✅ Estimated AED 724,500 revenue pipeline generated

✅ Additional customer value created through repeat enrollments and program upsells

Conclusion

A scalable student acquisition system was successfully built for The Holistic Academy through Meta Ads.

By combining Media Buying, Growth Marketing, multilingual targeting, webinar funnels, lead generation systems, and retargeting strategies, a predictable source of qualified student inquiries was created across multiple educational programs and markets.

Over time, the project evolved into a scalable acquisition engine supporting premium educational programs across the UAE, Saudi Arabia, and Oman.

Beyond lead generation, the implemented Growth Marketing framework contributed to student enrollments, long-term customer value, and an estimated revenue pipeline exceeding AED 724,500, demonstrating how Media Buying and Growth Marketing can directly influence business growth in the education sector.

FashionKids Dubai: 966 Leads, 166 Clients, and a 17.4% Lead-to-Client Conversion Rate Through Meta Ads

2026-06-02T15:52:47.831Z

Web: https://fk-models.com/

Instagram: https://www.instagram.com/fashionkids_dubai?igsh=b2YxcmVkb2Q2NmZk

About the Project

FashionKids Dubai is a children's modeling school in Dubai that offers trial classes and professional photoshoots, converting prospects into long-term educational program enrollments.

Location

Dubai, UAE

Target Audience

• English-speaking parents

• Russian-speaking parents

Traffic Source

Meta Ads (Facebook & Instagram)

Campaign Duration

9 Months

Project Goal

The objective was to build a scalable client acquisition system through Meta Ads, increase trial class registrations, and maximize the number of signed contracts while maintaining a sustainable customer acquisition cost.

Strategy & Execution

To achieve these goals, a full-funnel lead generation system was developed and optimized through Meta Ads.

Key activities included:

• Market and competitor research within the Dubai education sector.

• Audience segmentation for English-speaking and Russian-speaking parents.

• Development and testing of multiple advertising offers.

• Launch of Facebook and Instagram Lead Form campaigns.

• Continuous testing of creatives, messaging, and audience segments.

• Ongoing A/B testing and campaign optimization.

• Scaling high-performing ad sets and creatives.

• Improving lead quality while maintaining efficient acquisition costs.

Campaign Results

Meta Ads Performance

Ad Spend: $7,604.73

Leads Generated: 966

Cost Per Lead (CPL): $7.87

Cost Per Click (CPC): $2.07

Cost Per 1,000 Impressions (CPM): $21.56

Click-Through Rate (CTR): 1.66%

Reach: 72,352

Impressions: 352,049

Sales Funnel Performance

Step 1

Leads Generated: 966 Leads

Step 2

Lead-to-Trial Class Conversion: 43%

Trial Class Attendees: ≈ 415 Parents

Step 3

Trial Class-to-Contract Conversion: 40%

Signed Contracts: ≈ 166 Clients

Business Results

✅ Lead-to-Client Conversion Rate: 17.4%

✅ New Clients Acquired: 166

✅ Customer Acquisition Cost (CAC): $343

What Worked Best

The highest-performing elements of the campaign included:

• Video creatives featuring children participating in activities.

• Showcasing the learning environment and professional photoshoots.

• Separate campaigns for English-speaking and Russian-speaking audiences.

• Native Meta Lead Forms without redirecting users to external websites.

• Continuous creative refreshes to avoid audience fatigue.

• Strong focus on lead quality rather than CPL alone.

Project Economics

According to publicly available market data, children's modeling and educational programs in Dubai typically range from AED 3,000 to AED 7,500+, depending on the program structure, duration, and level of personalization.

Over the campaign period, Meta Ads generated:

• 966 Leads

• 166 New Clients

• CAC of $343

Even under conservative assumptions regarding average program pricing, the campaign demonstrates strong profitability potential and sustainable customer acquisition economics.

Conclusion

Over a 9-month period, a scalable and predictable lead generation system was successfully built through Meta Ads for a children's modeling school in Dubai.

With an advertising budget of $7,604.73, the campaign generated 966 qualified leads at an average CPL of $7.87.

The sales funnel achieved a 17.4% lead-to-client conversion rate, resulting in approximately 166 new clients at a customer acquisition cost of $343.

This case study demonstrates how Meta Ads can serve as a highly effective customer acquisition channel for educational and fashion-related businesses in the UAE market

Case Study: Lead Generation for a Regenerative Medicine Clinic - Total cost: $15,975 applications at cost: $5 - $20

2025-03-24T13:32:37.405Z

Objective: To attract qualified leads from Europe and the UAE for services related to stem cell therapy, anti-aging programs, and the treatment of neurodegenerative diseases

Target Locations:

Western Europe (Germany, France, Austria, Switzerland)
UAE (Dubai)

Ad Formats Used:

Website Leads (landing page form submissions)
On-Facebook Leads (FB/Instagram native lead forms)
Messenger Conversations (direct dialogue with a clinic representative)

Results (according to Ads Manager data):

Total reach: 1856 people
Impressions: 2,600,628
Total ad spend: $15,975.12

Cost per Lead (CPL):

Facebook Lead Forms: $4.82–$20.26 per lead
Messenger Conversations: $7.30 per lead
Website Lead Forms: $6.47–$20.61 per lead

Top-Performing Campaigns:

$4.82 CPL for therapy leads in Europe via On-Facebook form
$5.71 CPL for anti-aging program via website form
$6.47 CPL for ALS (Amyotrophic Lateral Sclerosis) therapy consultation

Conclusion: Advertising in the regenerative medicine niche for international clinics can deliver consistent results at $5–$20 per lead. With proper targeting, messaging, and localization, it is possible to generate hundreds of leads per month even in competitive regions.

If you liked this case and you also want to bring targeted subscribers to your blog, increase sales or increase engagement in your account, please contact me in any convenient way:

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Кейс 60.000$ рекламного бюджета для студии дизайна интерьера в Дубае

2025-03-23T06:02:13.182Z

Общий бюджет за >1 год составил 60.000$. Привлечено лидов: 5000 по цене: 12$ из них целевых: 1371, по цене: 44$, стоимость встречи и окупаемость оказались выше ожиданий клиента

Ко мне обратился клиент с проблемой не целевого трафика и желанием масштабировать источник трафика таргетированная фейсбук/инстаграм. На начало работы результаты предыдущих рекламных компаний ухудшились, и стоимость лида составляла ~50$. Объем трафика был низким

Стабильно работаем больше года с клиентом, поддерживая качество трафика и KPI в нужном диапазоне

Общий бюджет за >1 год составил 60.000

Привлечено лидов: 5000

по цене: 12$

Из них целевых: 1371

по цене: 44$

Стоимость встречи и окупаемость оказались выше ожиданий клиента. Но публикую только те данные на которые дал разрешение клиент

Вывод: Большинство руководителей проектов могут считать текущие показатели нормой, считая что результаты рекламных кампаний нельзя улучшить. Они совершают банальные ошибки, решив которые можно улучшить результаты в разы за несколько недель. Что удалось сделать нам на проекте, который уже год стагнировал

Кейс компании в сфере пластической хирургии США - Нью-Йорк

2025-03-13T10:56:02.804Z

Компания предоставляет услуги пластической хирургии, включая различные операции и косметические процедуры. Цель рекламной кампании — привлечение клиентов через таргетированную рекламу в Facebook и Instagram. Рекламные кампании были настроены с целью получения заявок через форму на сайте и через переписки в мессенджере.

Результаты рекламной кампании:

Общее количество лидов (заявок): 958 456
Общий охват аудитории: 958 456
Сумма затрат на рекламу: 15 975,12 $
Средняя стоимость за лид: от 4,82 $ до 20,61 $ в зависимости от типа лида (переписка, лиды с сайта, лиды в Facebook).
Общее количество кликов: 624 425
Общее количество показов: 2 600 628
Средняя цена за 1 000 показов (CPM): от 6,47 $ до 20,61 $ в зависимости от кампании

Анализ эффективности:

Средняя стоимость лида от 4,82 $ до 20,61 $ в зависимости от источника (переписка, сайт, Facebook). Это приемлемо для сферы пластической хирургии.
CPM варьируется от 6,47 $ до 20,61 $ — стоимость показов в пределах нормы для конкурентной ниши.
Общий охват 958 456 пользователей, что позволяет оценить эффект от рекламных усилий в контексте массовой рекламы.
Общее количество заявок: 958 456. Это показывает высокую вовлеченность аудитории и качество рекламы.

Рекламная кампания компании по пластической хирургии принесла 958 456 лидов, при общей сумме затрат в 15 975,12 $. Средняя стоимость лида варьируется от 4,82 $ до 20,61 $ в зависимости от источника лида. Рекламная кампания успешна, однако есть потенциал для улучшения конверсий и оптимизации затрат.

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Case for beauty studio Nails Lashes NYC Attracted: 1,492 potential clients - Advertising budget: $10,501 - Estimated revenue: $59,700

2025-03-12T09:23:28.230Z

Nails Lashes NYC is a premium nail and eyelash studio in New York, offering high-end services.

Main specialties:
- Manicure & Pedicure (including Russian gel manicure and nail extensions).
- Eyelash Extensions & Lamination.
- Exclusive "4-Hands" Service** (two treatments at the same time).

Advertising Campaign Results

Total Conversations: 1,492

Total Reach: 164,669

Total Spend: $10,501.57

CPM (Cost per 1,000 Impressions): $24.86

Average Cost per Conversation: $7.04

Total Clicks: 4,600

Average CPC (Cost per Click): $2.28

Average CTR: 1.09%

Estimated Appointments (40% Conversion): 597 clients

Estimated Revenue (Average Check $100): $59,700

Conclusion

The advertising campaign attracted 1,492 potential clients, with 597 (40%) booking services, generating an estimated $59,700 in revenue for the studio. Moreover, the promotion strategy did not rely on aggressive appointment conversion, making the results even more valuable.

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OAE - interior design studio. Total spend: $67,000 – Number of leads: 8,595

2025-01-14T11:11:37.160Z

Goal: Attracting inquiries for interior design studio services through targeted advertising on Facebook and Instagram.

Platforms:

Facebook
Instagram

Budget:
Total Spend: $67,089.31

Results:

Total Number of Leads: 8,595
Audience Reach: 2,548,694 people
Total Link Clicks: 67,302
Average Cost per Lead (Cost per Result): from $3.42 to $6.87
Average Cost per 1,000 Impressions (CPM): $3.41
Average Cost per Click (CPC): $1.00
Click-Through Rate (CTR): from 0.21% to 0.58%

Conclusions:

The campaign generated over 8,500 leads at a competitive cost.

The average cost per lead was reduced to $3.42 in the most effective campaigns.

High reach and click-through rates ensured brand visibility and awareness.

Data Confidentiality:
Due to a signed Non-Disclosure Agreement (NDA) with the client, we are unable to disclose financial metrics, conversion details, or information about closed deals. However, the presented results on reach, lead volume, and acquisition cost demonstrate the high effectiveness of the advertising campaign and the successful achievement of the set marketing goals.

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mail: Trussardi555555@gmail.com

Case Study: Sales of Hair Extensions by Rusalki.hair.shop. Worldwide Ad Spend: $2,773.23 - Number of Conversions: 433 messages - 200 purchases - thats a 46.19% conversion rate

2024-08-20T11:12:46.631Z

Advertising Started: 25.09.2023 - Cooperation with the client continues to this day!

Ads Utilized:

United Arab Emirates: Abu Dhabi; Dubai
United Kingdom: London
Qatar
Saudi Arabia
USA: Los Angeles, California; Miami, Florida; New York

Traffic Goal: Instagram Messages

The photo shows that the advertising account is currently blocked. A decision has been made to continue collaboration with a different advertising account.

Final Metrics:

Revenue from Ads (Minimum Revenue): $38,000
ROAS (Minimum ROAS): 13.7
ROMI (Minimum ROMI): 1269.9%
ROI (Minimum ROI): 1269.9%
Average Cost per Message (Start of Conversation): $6.40

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Case: A model school "Topsecretkids" for children in Europe - 8.736 bids at - $1.88 spent - $11.811

2023-12-31T07:49:14.222Z

https://topsecretkids.ru/rabota--modelyu-za-granicey-dlya-detey

A modeling agency approached us for Facebook instagram advertising. On attracting new audience on European countries on the recruitment of children.

information:

8,736 registrations with a KPI of up to $1.58 per lead.

The client's advertising budget totaled $11,811

8,736 leads with KPI up to $2.20 per lead for free training for 1 month of work, cost per lead was $1.88

Platform: landing page with a lead to a free lesson, after a free lesson to sell a product.

Result:

8,736 registrations with a KPI of up to $1.58 per lead.

The client's advertising budget totaled $11,811

8,736 leads with KPI up to $2.20 per lead for free training for 1 month of work, cost per lead was $1.88

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Case: 6.798 leads in a space zoning niche. The customer is from the USA. Spent budget $128.794

2023-05-28T05:11:44.580Z

Large customer from USA. The company is engaged in the production and installation of glass partitions for zoning commercial premises for offices, meeting rooms, restaurants, etc.

The aim is to get the maximum number of targeted requests to the customer's sites. There worked on two segments 1 - is the attraction of interested businesses B2B and 2 - to find direct customers B2C. The work was conducted as with the client base, on the basis of which we have received a quality cross-section of look-a-lal, work on the interests and parsing of the competitors' subscribers. The target audience was men and women aged 28-50 years old throughout the United States except for the state of Alaska. The best result was when working with lal base, here we got the lion's share of leads with the lowest price.

Creatives:

Used a variety of creatives, static, video, motion design, etc.
A lot of work was done with the creatives. We'll show you a few examples.

Advertising office: Business Manager's Report

The results of the advertising campaign:

Leads: 6 798
Price per lead: $18.95
Advertising budget: $128,794.19

The case is made at the initial stage of work. Now the budget goes over $1,000,000 per month, all the results have increased XXX times more.
The total amount of income is not disclosed, I can only say that the minimum check closed application is from 15.000 $

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