SEO SHAREaLOOKSEO SHAREaLOOKhttps://teletype.in/atom/sharealook012026-07-27T01:28:46.030Zsharealook01:q96_3HOgXFashion for Good2020-09-05T12:59:41.498Z2020-09-05T12:59:41.498Z#sustainability
<p>#sustainability</p>
<p>THE PROBLEM</p>
<p>Unsatisfying Overconsumption, Pollution & Climate Change. Fashion purchase tripled in the last 20 years, while active use halved. 3/5 of all clothing ends up in landfills within 1 year. We have a wardrobe full of clothing but “nothing to wear”. Fashion production makes up for 10% of humanity’s carbon emissions, dries up water sources, and pollutes rivers and streams.</p>
<p>THE SOLUTION</p>
<p>The Creation of a Circular Economy. Let's create an industry where products are created as sustainably as possible, used, shared, repaired, and reused to create something new. So that nothing is wasted.</p>
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<p>OUR VISION</p>
<p>We need to change the way we create and consume fashion.</p>
<p>SHAREaLOOK’s business model is derived from the Circular Economy Model, the “Butterfly Model”, from the Ellen Mc Arthur foundation.</p>
<p>To support the transition towards a more <a href="https://www.sharealook.com/" target="_blank"><strong>sustainable fashion</strong></a>, circular economy we start with the consumer. Changing the way we perceive and treat fashion goods will have a big impact, not only on our environment but also on our consumption patterns and will play a major role to make the industry shift from “take, make and dispose” to “use, reuse and repurpose”.</p>
<p>Longer-term we will help the industry to transfer to circular methods offering Data as a Service as well as our Software.</p>
<p>We aim to:</p>
<p>1) Learn to understand user patterns and preferences on sustainable and<strong> <a href="https://www.sharealook.com/" target="_blank">rental fashion</a> </strong>usage</p>
<p>2) Collect data on materials, products and their life cycles</p>
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<p>3) Give recommendations on how to safe resources and C02 to individuals and brands</p>
<p>3) Connect different players to repurpose material</p>
<p>4) Proof to brands that higher quality, lasting products at a fair price will pay off in a circular economy</p>
<p>4) Improve the quality of life for future generations and textile workers.</p>
<p>#humanity</p>
<p>Our future</p>
<p>In 2019 we partnered with LALEC, an orphanage in Sao Paolo over the Christmas time and donated 10% of our revenue. LALEC – Lar Amor Luz e Esperança da Criança – is a charitable, non-governmental and non-profit charity. At LALEC children find a home, while awaiting their reintegration into the biological family or foster families.</p>
<p>We learned that this is a great way to combine business with purpose and impact and continue giving 10% of our profits to organizations like LALEC.</p>