In the last few years, the awareness surrounding disabilities and their limitations has been on the rise. Therefore, many courts now include websites under the ambit of ADA or Americans with Disability Act. Suffice it to say that many companies are then left wondering: What is ADA, and what does it mean to be ADA compliant? What are the repercussions if a website doesn’t follow the guidelines? How do I make my website ADA accessible?

Let us find out!

How Can Your Website Meet WCAG 2.0 Level AA Standards?

The World Wide Web Consortium created the Web Content Accessibility Guidelines 2.0 Level AA standards to help website creators in making their content accessible to all. Every business should follow these guidelines to develop an ADA compliant accessible website. The guidelines can be broadly classified into four categories.

Perceivable

These guidelines specify how to make all forms of media accessible to everyone.

• It requires to provide text alternatives to non-text forms of media such as images and videos.
• Videos should also have another audio that describes the information that is not included in the original audio.
• The content should also be scalable up to 200% without impacting the website’s usability.
• It also specifies that there should be a colour contrast of 4.5:1 between the text and background.

Operable

These guidelines target the operability of your website. They ensure that the features of the ADA compliant accessible website are designed in a manner that makes it easy for people with disabilities to use.

• The user should be able to access all the functionality of the website from the keyboard. Anyone using keyboard-only controls should never get stuck on a particular page with no way out.
• It specifies that all information that is blinking or moving or flashing should have a pause or stop option. Content shouldn’t flash more than thrice in one second.
• The website should provide users with adequate time to consume all the content. Anything with a time limit should also come with the option that the deadline can be extended if needed.

Understandable

These guidelines are established to ensure that a user can grasp the flow of content without much difficulty.

• Every page should have a descriptive title and must use heading and labels.
• The appearance and operation of the website should be predictable. It also shouldn’t change drastically from page to page.
• Pages should also have a sitemap, navigation menu, search bar, etc. that make it easy to search for information on the page.

Robust

These guidelines ensure that the code of the page follows universally accepted standards, and therefore, can be easily understood by assisted readers.

• Assistive technologies must be able to successfully decode the markup language of the page.
• Custom-built interfaces must also abide by the same standards as other markup languages on the internet.

What Are The Benefits Of ADA Compliant Accessible Websites?

The guidelines mentioned above should give you a general idea of how to make a website ADA compliant accessible. While the list may seem long and complicated, let us assure you that the benefits do make it worth the effort. Here are just some of the reasons why you should make your website ADA compliant.

Expand Your Target Audience

Read More @https://bit.ly/3bRTp3H

Blue Ocean Legacy W.M.’s solution to helping all communities is unconventional in the financial sector. Our ability to create additional opportunities for overlooked talent fuels our education-based platform, commitment to inclusion, relationship approach, and community networking.

We offer a research-based approach to develop an overlooked opportunity to reskilling millennials, women, and minorities group.

Join Our Free Webinars

Research has shown that taking an active role in one’s financial lives is crucial in gaining clarity and confidence in managing one’s careers, education, and daily life.

It is our goal and vision that everyone, regardless of income level, can obtain and use the financial knowledge to achieve economic well-being. For 2020 we have secured sponsorship for 180 financial literacy courses. These are available on a first-come, first, serve bases. These education courses are mobile and can be brought to specific locations throughout the state of Utah or coordinated at one of our sponsored spaces in Utah County, Davis County, and Salt Lake City County.

The novel coronavirus, now named “COVID-19”, is an RNA virus, characterized by club-like spikes named after the corona of the sun based on its microscopic appearance. It was first identified on December 01, 2019, by the Chinese government as causing acute severe flu-like symptoms, respiratory distress, and potentially a double lung infection leading to death. Although, there are unconfirmed reports by Indian scientists (P. Pradhan, A. Kumar, et. al.,) that their research has found HIV-1 gp120 inserts within the novel virus, Dr. Francis A Boyle, a Harvard law graduate who wrote the US biological warfare treatise that was signed into law by George Bush Sr., states that Wuhan based outbreak is clear to him as a manufactured bioweapon that was either unintentionally or intentionally released. The only lab in China with level 4 clearance that does research with deadly pathogens is Wuhan National Biosafety Lab located in the city where the outbreak has started. As it evolves, it has been considered by some US government officials, including Sen. Tom Cotton, as an “offensive” bioweapon with uncanny “gain of function” when compared to its sister coronaviruses, severe acute respiratory syndrome (SARS), and the Middle East respiratory syndrome (MERS). Regardless of provenance, presently, there is very little that can be done to stop the outbreak and the US CDC Director Dr. Robert Redfield states, “This virus is probably with us beyond this season, beyond this year, and I think eventually the virus will find a foothold and we will get community-based transmission.” The US CDC has been locked out of China and the WHO (World Health Organization) and other leading Chinese health agencies and governing bodies are intentionally misleading the public regarding many related facts and statistics. There are many more infections and deaths, including over 1900 health care workers infected, than are actually being stated by authorities, per various independent reports.

Stay updated with our newsletter @ https://bit.ly/2X2LyLe

Coronaviruses are common and can cause the common cold all the way to lethal illnesses, like SARS and MERS. Curiously, the London based Pirbright Institute filed an application for a patent for the live coronavirus, which was approved on Nov 20, 2018. To date, there are no current vaccine trials, and the WHO stated it will take 18 months if not years and require one to be injected with potentially live virus particles. There is currently only one known treatment being evaluated, a medication named remdesivir and there is no cure. Therefore, it is entirely important that you adhere to the following precautions as much as you can going forward regardless of where you live on planet Earth. The virus is present in almost every part of the world and resides in 25 countries, including the US and shows no clear signs of being contained. Ms. Laurie Garrett, who won a Pulitzer Prize as an investigative journalist, has studied the virus and written about prominent virologist’s views and states many have concluded that COVID-19 has great transmissibility and virulence. That means that it can be easily acquired through the air, person-to-person and droplets of spittle (5-10 days of infectious activity of “fomites” or surface droplets) microscopic (0.125 microns) in size, COVID-19 can loiter in the atmosphere including air ducts and contact mucous membrane, especially inside of the nose, mouth or eyes and introduce infection. It has also been found in feces. The usual incubation time period for most viruses is 3 to 5 days, COVID-19 has been shown to incubate 1 to 21 (some cases longer) days in which a person could show no signs or symptoms on day 1 and then immediately demonstrate symptoms including fever, cough, shortness of air and possible double pneumonia on day 5 of infection.

As previously mentioned, currently there are no cures or viable treatments, although there is some talk (Thailand study) of HIV medications along with traditional antivirals, and others that may prevent the virus from completely taking over a person’s immune system. The virus can cause death in some cases and has demonstrated around 3-15% lethality which is quite high as compared to the influenza virus lethality, which is 5 deaths per 100,000 or .005%. The virus has an “R0” of 2-3, which means that one person could infect up to three people. Dr. Hall interviewed on CNET.

Some experts recommend the following examples of behavioral changes that may be adopted to prevent personal infection and curtail the spread of the virus if it is a threat in your local geography.

1. Wear gloves at all times especially in public. You can wear mittens or work gloves to be inconspicuous, especially if you live in a cold environment. Do not touch your face with these gloves. You must disinfect the gloves once you arrive at your home with a bottle of 8 parts of water and 2-parts Clorox.
2. In a social situation do not kiss someone’s cheek or shake their hand including fist-bumping. When you cannot wear gloves, do not touch your face or your eyes for any reason, if you must use the back of your hand.
3. You should constantly purchase new gloves or disinfect old ones if possible.
4. A mask should be worn in public if it is of an “N95” level protection. N95 will reduce the inhalation and exhalation of small particles. Masks must be replaced periodically and must be properly removed to prevent contamination including disinfecting the front of the mask before you remove it with Clorox solution as described above.
5. If someone is sick in the home, coughing, or sneezing, they must wear a mask at all times. They do not need to be of the “N95” level, but they have to be on the face protecting from plumes of spittle occurring after sneeze or cough as the virus particles are transmitted into the air. Their feces should be considered infectious.
6. There is no question the virus is transmitted up to 6 feet away from an infected carrier. That makes it very difficult to remove oneself from social interaction including public transportation vehicles, train stations, airports, and shopping malls. Limit travel and activities in public places to a bare minimum during this period of time.
7. All bath towels in the home that are utilized by family members must be used directly by that family member and no one else. All towels should be placed in places where they can dry quickly as the virus can be attached to moist towels and can be incubated in moist environments. Wash all towels and bedsheets including those after someone has been ill with 1/8 cup of Clorox.
8. Try not to touch door handles, doorknobs, levers, elevator buttons without some sort of barrier. Use gloves, or the edge of a shirt, but do not touch them directly with bare hand if you do please wash hands after contact. Wash hand often.
9. Do not share drinks, straws or cups. Do not use other people’s straws. Wash all cups in very hot water and avoid using eating utensils without washing them especially in restaurants.
10. Try to eat cook foods that have been prepared and sterile conditions. Do not eat raw food especially from chain sushi vendors or less clean places, airports, and malls.
11. Try to keep windows open in the home or office if possible, to create ventilation to prevent the accumulation of air with potential viral particles.
12. Purchase a thermometer and carry it with you then you do not have to use someone else’s.
13. If someone is in the home that is ill only touch them with gloves, do not attempt to care for someone who is demonstrating symptoms of the virus, but call physician or EMS, explain the situation, and request proper evaluation and treatment.
14. Try not to linger too long and public areas including malls, train stations and airports, and other places where there are high levels of commuters.
15. Sadly, there’s possibility dog and cats may contract the virus and spread it, there is a possibility they must be isolated and/or destroyed.
16. If you do become ill, you must self-isolate if possible, for up to 14-21 days.
17. Flush the toilet with the lid closed so feces cannot become particulates. In Hong Kong, it has been shown to be infectious in high rises though air ducts of bathrooms.

The crafting of this email was to educate and dispel fear. However unpalatable, these are not eccentric warnings or ideas that should be dismissed or considered trivial. Education is the key to health and everyone has a duty to understand there is no current containment of this virus and know there are few not options to treating the illness beyond supportive, fluids, and rest. We do recommend boosting your immune system by consuming ascorbic acid, (Vitamin C) 4000 milligrams, along with Andrographis paniculate, which elevates the virus killer T cells in the body, both taken daily. We do not know the extent of COVID-19’s ability to adapt and mutate, especially from winter to spring to summer, and this could allow it to take on unimaginable proportions. It may likely impact our individual lives; we already know it will impact the world. We hope we have helped.

Connect with us on

https://bit.ly/2X2LyLe

to stay updated on the healthcare issue

SEO

It has become very crucial for modern content marketers to know the best practices of SEO as improving SEO can help grow organic presence. So here are some of the best SEO tools for B2B marketing:

Ubersuggest: It is a free keyword idea tool and can be very helpful for marketers as it can be used to find new long-tail keyword ideas. It also has various options to find keyword opportunities such as CPC, search volume, Adwords competition. Furthermore, it refines the results with negative keywords options.

BrightEdge: This tool can recommend actions for improved search engine rankings and keeps you updated on keyword rankings, traffic channels, and backlinks. Marketers can also use it to boost brand awareness, improve organic reach, develop high-performing content, and drive website traffic.

Social Media Management

Social media marketing has become an important part of B2B marketing as marketers use it as a part of their digital marketing strategies. Some of the best market intelligence tools include:

Sprout Social: It is a social media management app and helps in tracking referral traffic, social media campaigns, lead generation, and measure engagement. It also helps monitor relevant keywords, brand awareness, and identify influencers. If this is not enough it also helps marketers benchmark their performance with competitor analysis functionality.

Brandwatch: This app helps understand the target audience on social media. B2B marketers can use this app to find relevant social content.

Email Marketing

In b2b marketing, email marketing is a very crucial tool. It is used by almost all brands and can be personalized to cater to the needs of the target audience. Some of the best email marketing tools include:

Oracle: B2B marketers can use this took to set up automated nurturing emails, create targeted lists, and build customized emails. This tool can help marketers with the management of campaigns, leads, and social media.

Litmus: This tool can help B2B marketers streamline the email development process. It integrates marketing automation tools and email service providers. Marketers can use this application to dig into email analytics, create emails, and fix issues to avoid leaving marketing emails unopened. Additionally, it also has a checklist feature that can helps with performance issues including missing text, broken links, and slow-loading images.

Team Collaboration

Team collaboration is a crucial element in B2B marketing and tools for such collaboration can help with sharing campaign results, reviewing copy, and sending project updates. Here are some of the best and collaboration apps for B2B marketers:

Google Drive: B2B marketers can collaborate on Google drive in real-time through team files. A team can collaborate on any file from Google Docs and also present traffic analysis with Google Slides. Additionally, all changes are saved just after typing and so the is no fear of losing documents.

CA Agile Central: This app provides a central place to track and assignments projects, marketing assignments, plan projects, and assign work from beginning to end. Teams can use such a tool to stay updated on assignments, design work, and more.

Customer relationship management (CRM)

CRM platforms are not just restricted to sales but can also be used as a great marketing tool. CRM tools can be leveraged by marketers for several tasks such as campaign and project management, audience segmentation, and targeted marketing.
Some of the most useful examples of these CRMs are:

HubSpot: Marketers can use HubSpot for building target lists and automate things such as email campaigns and others. The application also has a mobile version that provides access to metrics and accesses important marketing analytics.

Salesforce: Salesforce can be used by marketers for automated lead management and scoring capabilities. It displays important marketing metrics such as pipeline by account type, top marketing channels, leads driven by the campaign, and unspent marketing dollars.

Market Intelligence

These tools can prove to be very useful in the long run as they can pull and organize data from different sources and store them in one place. This can help B2B marketers be more informed strategic decisions. Some of the best market intelligence tools include:

Survey Monkey: This app comes with great survey capabilities. It can collect audience insights that can aid market research efforts. It can also conduct various surveys to help managers generate product feedback, measure brand awareness, and uncover customer buying trends.

ZoomInfo: This market intelligence platform can be used by marketers to get a strategic advantage by leveraging its extensive contact database by industry, company location, title, job function, and so much more. It provides users with phone numbers and email addresses of millions

Website

A marketer needs to understand its customer’s buying process. Website analytics tools can help them with the answer to some of the most crucial questions such as prospects finding websites and visitors interact with web content. As it provides such valuable insights it can help them create a plan to optimize website copy, content marketing offers, and others. Below are some of the tools that can help with website analysis:

Google Analytics: It is the best digital analytics software and relies on acquisition, audience, and behavior. This tool is easy to use and covers several other features.

Amplitude: Marketers can use this tool to tracks and analyze user retention, engagement, and conversion across the applications. Additionally, they can also the platform to make new adjustments that might keep users engaged or understand product trends

Industry News

Today, due to the rising competition it has become crucial for B2B marketers to know all the latest news and best practices in the industry. This is a very time-consuming process, but with the help of a few web and mobile apps, it can be automated. Some of the best app for B2B marketers to keep track of there industry includes:

LinkedIn: it is one of the best social media channels to connect with business prospects and generate leads. Furthermore, B2B marketers can also benefit from this platform by keeping them in a social eye. They can follow topics, curate their feeds, and join industry groups.

Google Alerts: This web-based application is very handy for online research as it sends digital content based on keywords and industry topics in the inbox. Through this application, one can also keep track of key influencers, competition, and monitor brand mentions.

Conclusion

These are some of the most crucial B2B marketing tools that can make tasks efficient by automating them. These tools can also be leveraged to stay ahead of the competitors and close to audiences. In this blog post, I have covered very limited B2B marketing tools but there is a whole ocean of technology and application. Markets should stay updates about such tools and keep implementing to stay ahead.

For Industry updates follow us on https://bit.ly/2KptQM4

Increase Your Page Loading Speed and Reduce Server Response Time

The main focus of an SEO expert and a business owner should be to reduce the negative effects of a slow website that leads to dropping down visitor's engagement with your pages.

As per Google’s recent algorithm updates targeted page load speed, with slow sites seeing a decline in traffic.

If you want to increase your website traffic, the first step to success is ensuring your site loads as fast as possible.

Update your Top Content/Pages Regularly

Site relevancy should be a priority in terms of having updated and relevant content as often as possible. 

You should be regularly checking your top URLs in Google Analytics or Search Console and adding fresh content to keep them up-to-date and relevant.

Related articles to this topic you might like to publish include:

• SEO Starter Guide
• Easy Ways To Get SEO Results
• How To Get Website Traffic Fast

Or it could include most viewed content on your website (For e.g. on our site we’ve seen a high amount of traffic and engagement on posts such as: 

1. Boosting SEO for Mobile Searches
2. SEO and Keyword Priorities
3. Does Social Media Help SEO?

Include Contact Information (Address, Email & Phone Number)

If customers cannot find your business contact information on a website, nor will the search engines be able to find you. 

It will help you to establish E-A-T (expertise, authority, trustworthiness) of your business.

As Google puts ever-more emphasis on the trustworthiness of a site, having your information readily available will help prove your site and business is legitimate.

Include Numbers and Statistics in Titles

Tiles with numbers from reputable sources ensure a bigger click-through-rate on your content. 

Simple Posts with stats and numbers tend to get better engagement and traffic in the SERPs

Achieve this by building list posts and/or step-by-step guides to take advantage of this.

Use Latent Semantic Indexing (LSI) in Your Copy

LSI in simple words means adding contextual relevant keywords after adding your Primary Keywords and synonyms. 

When Google ranks a page, it looks for contextual evidence on the page that supports your topic and places your content in the most relevant results to its users. This consists of Synonyms and semantic keywords. 

For example, if your keyword is “e-book,” your semantic keywords would be ones that are related, such as “free e-books,” “google books,” etc.

Using these throughout your copy will help Google better understand your topic and intent.

Use High-Quality & Original Images (Avoid Stock Images)

Using original images in your copy builds authenticity and credibility. The more original images you have, the better the user experience will be customers visit your site.

Poor image quality or broken images contribute to the bounce rate, which isn’t best for SEO.

Also, ensure that the images are resized to enable a faster page load time.

Name Your Images in Plain Language in your CMS tool or wherever they’re hosted

Search engines crawl the text on your webpage in addition to your image file names. That’s why creating descriptive file names that include keywords is crucial for SEO.

Research who your Customers are to better connect with them(Target Audience)

The customers’ needs and wants can be better understood and catered to only by doing thorough Market Research. 

Keys business decisions pertaining to product pricing to understanding customer pain points can only be made when you know your market well. 

Updated market research about the target audience you are trying to reach will help to create content that resonates with their needs. The more relevant your content is, the higher the chances of your site ranking better. 

Track Your Competitors Keywords and Set Up Alerts (Free & Paid Tools) 

Monitoring your competitors’ keywords that are being used in their content can help you find new opportunities. 

SpyFu is a useful tool in helping you achieve this. It lets you know keywords that your competitors are targeting in both paid and organic searches.

You can also fetch a monthly competitor’s report by using iSpionage. The reports include any new organic or paid keyword they’re targeting. 

Another great tool that we use for gathering insights on our competitors' paid and organic keywords and also backlinks is SEMrush.

Use those to plan your own content strategy – and create content better than what the competition’s putting out.

Perform a Website Analysis Every Quarter

It’s always beneficial to keep a regular tab on your rankings and top URLs. Keep checking to find out how your website is positioned for search engines by analyzing the keywords of your site, visible text, and codes. 

There could be a bug in Google Analytics, Google could have released one of its algorithm updates, or it could be a problem within the site itself.

Include Case Studies

A simple way to differentiate your product or service is by using actual data and examples to build trust and showcase your expertise and talent.

Utilize Natural Link Building

When it comes to offsite SEO, link building is one of the utmost importance for a marketer.

Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website offerings. 

Fix Broken & Spam Referral Links

The biggest enemy of your SEO efforts is broken links they devalue all the efforts made resulting in a bad user experience for your customers. 

To avoid these expected pitfalls, be sure to periodically check for broken links on your site. You can do so by using Google Analytics or a tool like Ahrefs, which offers a free broken link checker.

Interview Thought Leaders in your Industry/Space

Once you publish this interview on your website, the leaders will most likely share the content with their audience, which will help boost your rankings.

Share Long-Form Posts on LinkedIn

As per the latest trend native video has skyrocketed in popularity on LinkedIn, long-form text posts with a clever hook tend to perform extremely well to gain engagement. 

Especially for B2B companies, LinkedIn is the place to shine. Post longer articles on the Linkedin Post, and link back to your own site for more information.

Give Away Free Resources

It’s easy to turn website visitors into subscribers by offering free eBooks, audiobooks, newsletters, or other pieces of content that your readers are interested in.

But it shouldn’t stop there. Your goal should always be to add value, be it through social media captions, long-form articles on your blog page, or comments left on forums or Facebook Groups.

Don’t be afraid of over-sharing or giving too much away on any portals; the only way to really build your reputation is to prove your expertise.

The more value you provide, the more users will come to rely on you as a resource and seek you or your brand out. Google will take notice, once you’re seen as an authority.

Utilize Paid Search and Social Advertising

PPC ads are a huge source of generating traffic to your site from the search engines, and they are the ideal complementary tactic that helps support the Organic SEO efforts. 

While you will have to continuously work on your SEO to gain long term ranking results, however, paid media is a great way to get a quick boost and bump your listing to the top of the page.

Outside of search, paid ads on social media like Facebook is a great way to increase brand awareness and target new viewers.

Always ensure you are taking full advantage of each platform’s targeting methods and experimenting with different ad formats to find the best fit for your brand.

Optimize Your Site For All Devices & Browsers

The functionality of your website across a wide range of devices, screen sizes, and operating systems is essential. 

The last thing you want is for someone to find your site on a mobile device, only to be taken to a site that clearly wasn’t built for a mobile screen.

Chances are, they won’t be revisiting your site on a desktop and lose a lead. They’ll simply move on to the next shown results.

Make sure this doesn’t happen by running it through Google’s Mobile-Friendly Test at the time of development. Also, note that Google has officially switched to mobile-first indexing. So, if you want your site to rank in the search engine, a mobile presence is a must.

Integrate Social Media to your website to increase engagement

The best way to integrate your images into social media platforms is by adding social media sharing buttons to your website.

In your posts, encourage people to share by giving them directions on how to do so, or have them ask questions through a Facebook Messenger integration on your site.

Your site meta description can, quite simply, make or break your click-through rates.

Craft a readable, compelling description that features keywords. It helps to increase the click-through rate for a given webpage.

While a meta description doesn’t necessarily have a character limit, Google tends to cut them off at 155-160 characters.

And, though they’re not considered as one of the official ranking factors, they are quite influential in a searcher’s decision to click, which in turn has an impact on a page’s ranking.

Make sure to write interesting, unique copy for each description, and optimize it for the keyword you’re targeting on the page.

Increase Your Page Loading Speed and Reduce Server Response Time

The main focus of an SEO expert and a business owner should be to reduce the negative effects of a slow website that leads to dropping down visitor's engagement with your pages.

As per Google’s recent algorithm updates targeted page load speed, with slow sites seeing a decline in traffic.

If you want to increase your website traffic, the first step to success is ensuring your site loads as fast as possible.

Update your Top Content/Pages Regularly

Site relevancy should be a priority in terms of having updated and relevant content as often as possible. 

You should be regularly checking your top URLs in Google Analytics or Search Console and adding fresh content to keep them up-to-date and relevant.

Related articles to this topic you might like to publish include:

• SEO Starter Guide
• Easy Ways To Get SEO Results
• How To Get Website Traffic Fast

Or it could include most viewed content on your website (For e.g. on our site we’ve seen a high amount of traffic and engagement on posts such as: 

1. Boosting SEO for Mobile Searches
2. SEO and Keyword Priorities
3. Does Social Media Help SEO?

Include Contact Information (Address, Email & Phone Number)

If customers cannot find your business contact information on a website, nor will the search engines be able to find you. 

It will help you to establish E-A-T (expertise, authority, trustworthiness) of your business.

As Google puts ever-more emphasis on the trustworthiness of a site, having your information readily available will help prove your site and business is legitimate.

Include Numbers and Statistics in Titles

Tiles with numbers from reputable sources ensure a bigger click-through-rate on your content. 

Simple Posts with stats and numbers tend to get better engagement and traffic in the SERPs

Achieve this by building list posts and/or step-by-step guides to take advantage of this.

Use Latent Semantic Indexing (LSI) in Your Copy

LSI in simple words means adding contextual relevant keywords after adding your Primary Keywords and synonyms. 

When Google ranks a page, it looks for contextual evidence on the page that supports your topic and places your content in the most relevant results to its users. This consists of Synonyms and semantic keywords. 

For example, if your keyword is “e-book,” your semantic keywords would be ones that are related, such as “free e-books,” “google books,” etc.

Using these throughout your copy will help Google better understand your topic and intent.

Use High-Quality & Original Images (Avoid Stock Images)

Using original images in your copy builds authenticity and credibility. The more original images you have, the better the user experience will be customers visit your site.

Poor image quality or broken images contribute to the bounce rate, which isn’t best for SEO.

Also, ensure that the images are resized to enable a faster page load time.

Name Your Images in Plain Language in your CMS tool or wherever they’re hosted

Search engines crawl the text on your webpage in addition to your image file names. That’s why creating descriptive file names that include keywords is crucial for SEO.

Research who your Customers are to better connect with them(Target Audience)

The customers’ needs and wants can be better understood and catered to only by doing thorough Market Research. 

Keys business decisions pertaining to product pricing to understanding customer pain points can only be made when you know your market well. 

Updated market research about the target audience you are trying to reach will help to create content that resonates with their needs. The more relevant your content is, the higher the chances of your site ranking better. 

Track Your Competitors Keywords and Set Up Alerts (Free & Paid Tools) 

Monitoring your competitors’ keywords that are being used in their content can help you find new opportunities. 

SpyFu is a useful tool in helping you achieve this. It lets you know keywords that your competitors are targeting in both paid and organic searches.

You can also fetch a monthly competitor’s report by using iSpionage. The reports include any new organic or paid keyword they’re targeting. 

Another great tool that we use for gathering insights on our competitors' paid and organic keywords and also backlinks is SEMrush.

Use those to plan your own content strategy – and create content better than what the competition’s putting out.

Perform a Website Analysis Every Quarter

It’s always beneficial to keep a regular tab on your rankings and top URLs. Keep checking to find out how your website is positioned for search engines by analyzing the keywords of your site, visible text, and codes. 

There could be a bug in Google Analytics, Google could have released one of its algorithm updates, or it could be a problem within the site itself.

Include Case Studies

A simple way to differentiate your product or service is by using actual data and examples to build trust and showcase your expertise and talent.

Utilize Natural Link Building

When it comes to offsite SEO, link building is one of the utmost importance for a marketer.

Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website offerings. 

Fix Broken & Spam Referral Links

The biggest enemy of your SEO efforts is broken links they devalue all the efforts made resulting in a bad user experience for your customers. 

To avoid these expected pitfalls, be sure to periodically check for broken links on your site. You can do so by using Google Analytics or a tool like Ahrefs, which offers a free broken link checker.

Interview Thought Leaders in your Industry/Space

Once you publish this interview on your website, the leaders will most likely share the content with their audience, which will help boost your rankings.

Share Long-Form Posts on LinkedIn

As per the latest trend native video has skyrocketed in popularity on LinkedIn, long-form text posts with a clever hook tend to perform extremely well to gain engagement. 

Especially for B2B companies, LinkedIn is the place to shine. Post longer articles on the Linkedin Post, and link back to your own site for more information.

Give Away Free Resources

It’s easy to turn website visitors into subscribers by offering free eBooks, audiobooks, newsletters, or other pieces of content that your readers are interested in.

But it shouldn’t stop there. Your goal should always be to add value, be it through social media captions, long-form articles on your blog page, or comments left on forums or Facebook Groups.

Don’t be afraid of over-sharing or giving too much away on any portals; the only way to really build your reputation is to prove your expertise.

The more value you provide, the more users will come to rely on you as a resource and seek you or your brand out. Google will take notice, once you’re seen as an authority.

Utilize Paid Search and Social Advertising

PPC ads are a huge source of generating traffic to your site from the search engines, and they are the ideal complementary tactic that helps support the Organic SEO efforts. 

While you will have to continuously work on your SEO to gain long term ranking results, however, paid media is a great way to get a quick boost and bump your listing to the top of the page.

Outside of search, paid ads on social media like Facebook is a great way to increase brand awareness and target new viewers.

Always ensure you are taking full advantage of each platform’s targeting methods and experimenting with different ad formats to find the best fit for your brand.

Optimize Your Site For All Devices & Browsers

The functionality of your website across a wide range of devices, screen sizes, and operating systems is essential. 

The last thing you want is for someone to find your site on a mobile device, only to be taken to a site that clearly wasn’t built for a mobile screen.

Chances are, they won’t be revisiting your site on a desktop and lose a lead. They’ll simply move on to the next shown results.

Make sure this doesn’t happen by running it through Google’s Mobile-Friendly Test at the time of development. Also, note that Google has officially switched to mobile-first indexing. So, if you want your site to rank in the search engine, a mobile presence is a must.

Integrate Social Media to your website to increase engagement

The best way to integrate your images into social media platforms is by adding social media sharing buttons to your website.

In your posts, encourage people to share by giving them directions on how to do so, or have them ask questions through a Facebook Messenger integration on your site.

Your site meta description can, quite simply, make or break your click-through rates.

Craft a readable, compelling description that features keywords. It helps to increase the click-through rate for a given webpage.

While a meta description doesn’t necessarily have a character limit, Google tends to cut them off at 155-160 characters.

And, though they’re not considered as one of the official ranking factors, they are quite influential in a searcher’s decision to click, which in turn has an impact on a page’s ranking.

Make sure to write interesting, unique copy for each description, and optimize it for the keyword you’re targeting on the page.

If you target visitors in different cities, states, countries, regions, or even continents, these customers’ expectations and needs often differ from location to location. This is why marketers need geo-targeting to generate more traffic, create a better user experience, deeper engagement, and generate more sales.

WHAT IS GEO-TARGETING?

Geo-targeting is a marketing tactic where content, ads, and campaigns are personalized to potential customers based on geolocation data (GPS, IP, Wi-Fi, etc.) to deliver location-specific experiences. Geo-targeting allows marketers to provide personalized or specific information directly to the audiences that will find it most useful. Doing so engages audiences and increases conversions.

DIFFERENT WAYS TO USE GEO-TARGETING TO INCREASE CONVERSIONS

Conversions with geo-targeting can be created in several different ways including:

• Creating a geo-targeted website/homepage/domain
• Creating geo-targeted content
• Using the local search in an SEO strategy, e.g. displaying the closest physical locations
• Adding different languages and currencies
• Providing relevant local offers
• Using IP redirects to ensure visitors are funneled to specific webpages or content
• Using weather-related promotions
• Providing localized shipping offers
• Displaying products based on culture or climate
• Adding different visual and design elements based on a visitor’s location
• Experimenting with match marketing to run different campaigns in different locations
• Experimenting with geo-targeted PPC adverts based on where targeted audiences spend most of their time or based on their specific location, e.g. sending people a coupon when they’re at a physical store they visit often

OPTIMIZING YOUR WEBSITE WITH GEO-TARGETING TO INCREASE CONVERSIONS

Using any of the geo-targeting possibilities listed above is an excellent idea but only if it increases conversions or ROI. As such, it is essential to set-up your website test, measure, and compare what is useful and what is not.

One strategy that you can use is multivariate testing or A/B testing to figure out what your audience best responds to and then keep tweaking based on the results that you find. You can use traffic distribution and allocation to send a specific number of your website visitors to geo-targeted pages while the rest are sent to generic pages. The idea is to find out which variations work best for the average user, and which work better only for specific users.

CONCLUSION

Audiences today demand seamless experiences that are personalized to their specific needs. Successful marketers respond to this demand by avoiding a one-size-fits-all approach that limits engagement and conversions and instead uses a highly targeted approach. Geo-targeting is one such tool that can help increase conversions. It is essential to highlight that creating geo-targeted campaigns goes hand-in-hand with creating location-specific content.

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