1. Integrating digital and in-person communication

Key elements for human digital interactions:

• Intent decoding
• Contextual framing
• Empathetic Agility
• Supportive feedback
• Basic manners
• Self awareness
• Emotional reflection

2. Improving customer experience and understanding

• Close experience gaps quickly
• Get closer to customers
• Take unstructured data sources into account
• Pay attention to video feedback and use it

3. Decline in the sustainable development prioritization

4. ⬆ in prices and pent-up demand

• Purchasing power is getting lower

• Price isn't the only factor defining intentions to buy

5. Minority groups engagement in virtual space and customization

6.Social media as a way to be "searchable"

7. Inspiring consumers to buy impulsive

1. Uber eats x Starbucks #RedCupReason

• 2.7 million Instagram story views
• 2k promo codes applied through the influencers integrations
• 5.4 million impressions

2. Grubhub year review`20

Personalized emails have gained:

• +18% referrals
• +100% mentions in social networks

3. Galxe Christmas rave

• 7,212 community members claimed the Galxe Girl and Reindeer NFT
• Ecosystem partners had a significant increase in the followings, number of active users engaged members in the community

For more news and insights:

Go Digital

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hi@gomobile.ai

https://gomobile.ai

1. The age of AVOD is coming

More than 90% of OTT video service users will watch content via a subscription service at least monthly in 2022.

2. Challenges facing marketers in 2023

Three major trends:

• Shifting customer behaviors increasing uncertainty
• Cross-functional collaboration creating worse outcomes for marketers
• Disruptive market dynamics weakening mainstay tactics for winning consumer favor

3. Gaps to be bridged to reach data fluency

The ground hurdles for businesses:

• A lack of data quality
• The inability to understand data through existing analytics tools
• Insufficient end-user data literacy

1. Coca-Cola choses Prime Video for the holiday ads

2. Corona nostalgic AR palm tree

3. NFL keeps up with the times promoting in Fortnite

1. How Pandora performed phygital campaign

• Over 11 million impressions were generated by the 3D billboard, live event, and social sharing
• Over 5 times the impressions were recorded for Black Music Month 2022 compared with 2021
• 765% increase in listening to Pandora stations

2. How Reddit boosted brand awareness

It bought a five-second ad slot at the Super Bowl, launched a confusing ad and got 464,000 views on Twitter.

3. How Duolingo created strong campaign in TikTok

Duolingo’s TikTok strategy is focused on entertaining its target audience with skits, rather than selling a product, which is exactly the kind of content TikTok users want.

The strategy's already gained more that 5 million subscribers for Duolingo's Tiktok!

1. Meta battles over future of VR

A trial will serve as a test of the Federal Trade Commission’s argument that Facebook’s parent company is trying to buy its way to dominance in the nascent virtual and augmented reality markets.

2. AI is designing marketing art

Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.

3. LinkedIn accelerates attribution technology capabilities

LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results.

4.Instagram tests more BeReal-Like elements

New potential features on Instagram:

• ‘Roll Call’ which would enable group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes.
• “Glimpse” Stories, which works exactly like BeReal, in using the front and back cameras to show what you’re up to at any given time.

For more news and insights:

Go Digital

Feel free to write us for cooperation:

hi@gomobile.ai

https://gomobile.ai