It was a high ticket course for Russian entrepreneurs about branching out their Ecommerce businesses from Russia to a global market. Especially, how to launch their brands on Amazon. The course costed $2300.

What was the task?

1. Implement our knowledge of western standards of digital marketing into their funnel: strategy, websites, ads, email marketing, messenger marketing.
2. Make as much money as possible with an ad budget of $2500.

We started with defining a target audience

We interviewed 10 previous students of the main course's speaker. We asked them more than 120 questions to deeply understand who they are, what problems they face, how they see a solution, what expectations they have, etc.

Chose channels of communication

During interviewing we found out that our audience is older than 35 years old. Then we made a research which showed that 75% of people of this age in Russia prefer email for communication and other 25% prefer messenger Telegram.

So we decided to choose Email as the main channel of communication and duplicate all messages to Telegram for those who prefer using it.

How the Customer Journey Map looked like?

We understood that

1. Our potential customer saw ads on Facebook and Instagram;
2. Ad leaded them to a landing page that offered to enroll into a free online webinar;
3. When they were signing up on the website, they could choose wether they like receive info on Email or on Telegram;
4. After a successful signing up, they went to a "Thank you" page. There they could watch a 3 min video by our main speaker. In that video he described all benefits of branching out to the international market and sold an idea of visiting the upcoming webinar.
5. Before webinar our followers received messages about our speakers' background, expert videos by them and reminders about the upcoming event.
6. They they visited our 3 hours long webinar, where we could show our expertise, sell an idea of scaling and tell about our course.
7. Part of them bought a course right after a webinar.
8. To the other part of followers we called and offered visiting our 1:1 strategy sessions with business scaling experts. They dived deeper into clients' situations and closed them.