1. Responsive Deck Gallery

Each featured responsive design in this online gallery has descriptive text that provides a bit of background information.

2. GO For JobSharing

Designed by Swiss designer Mirko Humbert, Go For JobSharing shows off a beautifuly branded social media profile.

3. Responsive Showcase

Responsive Showcase will try to tell you if a design uses some sort of responsive framework when you click on the More details link below each design.

4. Responsive Sites Showcase

This online gallery is a single-page site and has a dense image gallery grid layout that lets you see a lot of responsive designs quickly.

5. Best Web Gallery: Responsive category

Best Web Gallery is one of the most popular web design galleries on the Internet. The gallery’s Responsive category only displays the best responsive sites.

6. Media Queries

Media Queries is one of the oldest niche responsive web design galleries.

Fortunately, real estate agents are still important when it comes to closing, particularly when they have an area of specialization that helps people narrow their focus. Effective marketing strategies will make or break your business in real estate.

Here are some tips and ideas that will get you known early on and place you in the right position when buyers are ready to sign on the dotted line.

#1.  Develop a Sharp, Easy to Use, Mobile Responsive Website

Your real estate agent website is part business card, part sales banner, and part listings tool.  It’s a safe assumption that most leads will check out your website prior to contacting you, so it’s your first impression.

Make sure your impression is a good one.  Be clear about the areas you sell in, services you specialize in, and how you can be contacted.

Of course front and center will be your listings search so visitors can dive right in to their research.

This website has visual appeal, makes it east to check listings with advanced search and images, pictures the agents, and has testimonials.

These designs are mobile responsive so home shoppers can navigate and search on the site on their mobile phones without issue.

Your website is your marketing home base.  Make it modern, clean, professional and functional.

#2.  Get Listed on Zillow

Zillow is such a dominant player in listings and home shopper searches that you really can’t ignore it.   Create a free agent profile where you can sync your listings, give personal and brand information, get reviews, and show your sales history.

The big consideration is if you want to pay Zillow to become a premier agent.  The main advantage to becoming a primer agent is that you get listed along with the listing agent on properties in your zip code.  If you have a strong profile with many positive reviews, it can earn you more opportunities that result in more exposure for your brand and personal listings.

A look through real estate agent forums shows mixed feelings about Zillow primer agent.  Most people get the best leads from being the listing agent.

(Note that Trulia and Zillow are both owned by Zillow, with a lot of overlap on each.  Do your primary work on Zillow then double check your Trulia info).

In addition to Zillow, there are listing sites like Realtors.com and Redfin that offer similar services.

#3.   Build Your Online Reputation

One of the things that’s tough about choosing a real estate agent is with just a cursory look, most of them appear to be the about the same.  They offer the same services, can work with buyers on the same properties, and charge similar commissions.

To generate new leads, one of the best things a real estate agent can do is build out their review profile.

There’s no shortage of sites where you can gather realtor reviews.  Google, Top Rated Local, Yelp, and Facebook are places where customers leave reviews of all types of services.  As we mentioned, real estate sites like Zillow focus on review content. In fact, a big part of Zillow’s content is agent reviews.

Because buying or selling a home is a big financial transaction and agents develop relationships with clients, it’s not as hard to get reviews as it is for other verticals.  Still, it’s best to ask and use email follow ups to encourage happy clients to give you a review.

When you ask for a review, encourage the client to be specific about what they liked most about your services – even prompt them if needed.  Most real estate agents are good enough at gathering reviews that the ratings can be kind of a wash (a look on most Zillow listings shows numerous agents with virtually perfect rating scores).  When looking for a real estate agent, people will read the reviews to get feel for the agent’s personality and customer service.

Here’s a good example a real estate agent used as a Facebook post:

#4.  Master Search Marketing

Many people looking for a real estate agent will start on their phone by asking Google.

The two mainstays of Google and Bing for paid and organic search are still important for your real estate agent marketing.

Today, it’s important to have well-defined campaigns for both your pay-per-click (PPC) and organic (SEO) campaigns.

PPC advertising tends to work better as direct-response with short, to the point copy.  Because you’re bidding on position, these ads will rank at the very top of search results.  And because you’re paying for each click, you want to try to target people who are more likely to convert right away.

Use PPC for the most competitive keyword phrases and keywords that indicate the person is ready to hire a real estate agent.  Link your ads to landing pages with a matching message and strong call to action.

For SEO, consider content meant to connect with the online researcher trying to figure out their home buying and selling options.  Use blog articles to rank for longer, research-based keyword phrases. Showcase your expertise and use this content to develop a sense of trust.  The more content you create, the better your website (including your Google local listing) will rank.

Set up and optimize your Google My Business page.  This is a free listing that connects to Google Maps.  It’s the primary way that Google knows where your service area is so you come up for local searches.  Optimize your descriptions with keywords and try to get customer reviews to increase your ranking.

Be aware that many of the review and real estate sites we’ve mentioned rank on local searches, and in fact they’ll make up much of your main competition.  You may have to modify your PPC keywords if big sites are offering high bids.

If you can outrank sites like Yelp or Zillow on organic, you’ll have a big advantage.

Pro Tip:  Use Retargeting

Because the home buying and selling process can be very long, retargeting is an excellent strategy for real estate agents.

Retargeting is banner ads or videos you target to people who’ve already visited your website or social media pages.  It’s particularly effective on Google and Facebook. Here is an example banner ad:

This keeps your brand in front of potential buyers as they go about their lives online.

#5.  Develop a Specialization

One of the keys to standing out as an agent is to offer a unique value or specialization.  This gives people a reason to consider working with you over other agents in the area.

Many agents focus on certain types of homes in certain price ranges.  Others become experts in particular neighborhoods so they can fit homes to certain buyers.

This agent, for example, offers a free property management consultation as their call to action.  This agency specializes in apartment rentals near Kent State University.

With so much competition out there, you have to be explicit about something you do well.  If you don’t give people a clear reason to choose you, you’re just another face in the crowd.

#6  Become an Information Resource

People have a lot of questions about home buying and selling.  The answers can vary widely depending on location.

Become an expert on everything that pertains to buying or selling property in your area.  Develop videos to put on YouTube. Write articles on your blog. Share tips on your social media channels.

Think of your blog like an ongoing FAQ page.  Research the types of questions people have about real estate to get keywords and create topics.  Answer the Public is a good tool for this.

As you optimize this content, you’ll do better on searches.  This will be most effective if you use local landmarks, regions, schools, business, events etc. in the blog topics.

#7.  Create a Marketing Video

A marketing video is a quick, effective way to communicate your value proposition.  It’s basically a commercial for your agency that you can embed on your homepage and optimize for search on YouTube.

For example:

For some home shoppers, video is the better way to communicate the value of your offer.  Use it on your Facebook page as well for maximum exposure.

Video tours of properties are also popular and effective, including drone photography of neighborhoods and apartment complexes.

#8.  Social Media Marketing

Social media is great for real estate for an obvious reason:  it’s easy to share images.

That means as you connect with clients, you can share images of new listings, offering lightning fast updates of what’s available.

Facebook, Twitter, Instagram, and Snapchat all work well for this purpose.  An easy thing to do is create a “listing of the day” that you share across these networks, such as:

With a phone camera and these social media platforms, you can easily take photos of new properties and share them across your network, updating all your followers with new listings they might be interested in.

Encourage new leads to follow you on social, and have a page on your website that explains how you update new listings on social on a regular basis.

A lot of real estate agents are still missing this opportunity to share info on listings, which is unfortunate because it’s neither difficult nor time-consuming.

As a real estate agent, the content people will appreciate most from you is info and images on the latest listings.  Use the immediacy and visual appeal of these platforms to engage more leads.

#9.  Use CRM Software

There are few types of businesses that benefit more from customer relationship management (CRM) software than real estate agents.

CRM software lets you track all contacts, communication, and deals with clients so you always know what was discussed and where they are in they buying cycle.  It’s indispensable if you have multiple agents providing customer service to clients because it keeps everyone on the same page.

1. To Start off, you should always compare quotes. You can search for companies on google and contact them for pricing info. Most likely, they will need to come in to assess the space and discuss your needs. Look for an office cleaning company that offers free quotes. Paying for each company to give you a quote can be pricey so be sure they offer that for free. Some companies will offer free carpet cleaning once a year so look-out for little perks like that.

2. Insurance is an absolute must-have for any cleaning company. You want a cleaning company that has proper insurance to ensure that you are not liable if a worker hurts himself at your office.

3. Once you get the contract, be sure to read through it thoroughly. Most companies will want you to sign a contract that locks you in for the long-term. You need to make sure you have recourse if the service they provide is not up to your standards. I would suggest you ask for a 1-3 month trial period.

4. The experience and testimonials from other clients will tell you a lot about the quality of a company. Ask for numerous references from local clients, ideally people that you know. If the company has nothing to hide they will be happy to put you in touch with people that can tell you about their experience.

And don't forget, there is a wide range of prices that companies will offer you and cheaper is not always better for you in the long run. A good cleaning company should reliably do its job without being noticed. And if that's the case your team can focus on managing the company comfortably.

When new business owners consider what colors they want for their new logo, they need to carefully look at competitors’ logos and logos from successful companies’ in the same industry. Going through this process can provide inspiration and ideas on what colors they should consider using. Ultimately, selecting the best colors should not be a random task. In fact, it should be made decisively, with a clear purpose in mind. Fortune 500 companies take a great deal of time to effectively brand their company with sound use of color theory, and small business owners and entrepreneurs should be doing the same.

When deciding on the best color combinations for a new logo design for your new business, take note on what each color represents. According to a Huffington Post blog article by Brian Honigman entitled, “The Psychology of Color in Logo Design,” here is what each color represents:

• Red evokes excitement, youthfulness, and boldness
• Orange evokes friendliness, cheerfulness, and confidence
• Yellow optimism, clarity, and warmth
• Green evokes peace, growth, and health
• Blue evokes trust, dependability, and strength
• Purple evokes creativity, imagination, and prudence
• Gray evokes balance, neutrality, and calmness