Today, people are getting smarter and so do businesses because no one wants to waste their time in the market when you have a global market in your Smartphone. Now talking about businesses and start-ups they went for the online presence before installing a physical setup. This helps them to analyze that people are using and getting attach to their products & services or not. Sometimes people are getting more attached to the online services and don’t prefer to use those services offline. This is the best benefit of starting a business online.

But before starting and after releasing your products and services you have to make sure that your website gets a good amount of traffic because you are new to the audience, grabbing their attention, and putting your brand name in their mind is important for the growth and development. You cannot depend fully on organic traffic at the starting because no most people prefer going with the settled brand and what they are using for a longer time. The best way to get traffic from Google is PPC marketing, it will blow your brand’s name trumpet on search engines. Let’s talk more about PPC campaigns.

What is PPC?

Pay per click is the most commonly used platform all over the world that boosts the traffic graph on your website. Best for the newcomers, you can create attractive landing pages, and by connecting it with the advertisement in order to make your brand name viral in the world. It appears on the top of the search engine result page and when someone clicks on it, they will be redirected to the landing page you have set while creating an advertisement.

Here you will pay for each click that is what PPC stands for, pay per click. The cost per click is a factor that shows how much you will be charged on one click.

It depends on the keywords you choose, demographics, and type of ad you choose. It is the budgeted, measured, and highly positive result-oriented way to target the audience.

The best thing you will get while using PPC marketing is that you can run your ads by setting a budget every time. This way you will get better results in your budget. It allows you to generate higher revenue at a lower investment.

As we know the technology and operations are made to keep things convenient and at this platform, you can easily run your business online and skip the optimization process. PPC has many benefits but at the same time everything has its drawback but not more than benefits, means you can ignore the drawbacks if you understand the benefits and see its benefits in your business.

Read More: The Ultimate Guide to PPC Marketing

Pros of PPC

·       Immediate action

If we talk about SEO, it takes time to reach out to the people who are targeted but PPC will attack the people from the first day of launching ads. If your business is new and you don’t want to wait for the longer period them instead of going of SEO you can opt for the PPC and get the results at the speed of light. In less than 24 hours you will see the results on your analytics page.

·       Budget friendly

As mentioned above you will only be charged when someone clicks on your ad otherwise it will not cost you a single buck. This will help you in maintaining control of your advertisement budget. When your ad budget will be finished once, without your permission Google will not show your ads. Ads will be on the run again when you fill-up the budget again. To check your budget for ads you can easily go to your account and make an eye on the whole process.

·       Guaranteed result

We are very well known to the fact from starting that PPC allows you to generate faster results. If you have started a new business, PPC will help you in getting results in just a few days by reaching potential customers. PPC campaigns give higher positive results in less investment. Google ads give you a pack of all the things at one place, also give the preview feature so that you can see how your ads will work on different types of devices whether it’s a phone, PC, or a tablet.

Cons of PPC

·       Traffic is not equals to conversions

Many businesses get their objective complete by running PPC campaigns but some of them require conversions and in PPC, conversion rates are very less for a new business. If you want some better results optimization is the main thing you can do to get some amazing graphs. Want to convert traffic into sales? You have to target the keywords that a group of people actually search and your keywords should match your business too.

·       Every visit count

Invested in Google ads? and analyze that only a few of many converts into sales then this would be a bad experience. No one misses the chance of window shopping and this happens on online websites too. People come, see, and just exit from your website but you have to pay for it because it’s pay per click. Before put hands into PPC your keyword research should be stronger and you should have a great landing page that attracts visitors.

·       Need expertise

If you think you can run ads for your business by seeing videos on the internet then this is the biggest mistake you are going to do. You need to be expertise in PPC or hire one because you can run a PPC campaign on your own but you cannot get the successful results after investing a part of the money in it.

About Sam Web Studio

Sam Web Studio is a leading international Digital Marketing Company in India also offers great digital marketing services which includes SEO Services, SMO Services, SMM Services, Lead Generation Services, ORM, etc. to take an online business on track for a lifetime. We provide digital marketing services and PPC is one of the main and best options to get the traffic in less time at a low investment cost. When you start a business you need to grab a full big balloon of traffic at your site to convert them into sales. Our experienced professionals plan and execute with a full proof planning in order to get not only traffic but also the sales from it.

Are you a business owner or social media marketer or looking to enter the social media marketing or maybe your company need a presence on social media platform.

Now the big question “Which social Media site are best for your brand awareness” Or which social media site will give higher ROI (Return on Investment) at low cost.

Before we dive into, it’s important for you to know the most popular social media website. Which help you to boost your brand reach on social media, and engage with the targeted audience/ valuable customers and achieve your social media goal.

Whatever you are into, it is always helpful to have information about the popular social media site around you. With these social media website, you get several benefits like:

• Brand reach is maximized over social media
• You get directly engaged with targeted audiences.
• whether the site is the right fit for the business enterprise
• the site suits the brand image
• It becomes easy to achieve social press goals.
• It is not always that the dimensions of the social media site are something that matters.

As per the research, it shows that approximately 3. 5 billion people used social networking platform in 2018. And, with the increased use of mobile devices, this amount is likely to cross the 4. 6 billion mark by 2021.

To solve out the complexities, we have compiled the information on Top 15social media site that you can consider for your business and brand awareness. Nowadays every digital marketing company will recommend you to go for social media marketing, social media optimization for your brand awareness.

The 15 Top Social Media Sites to Considered for your Brand and Business
Here’s a list of the top 15 social media website in 2019, which helps you to boost your website traffic and brand awareness. Our team uses all these social media platforms and can testify to its success. It’s ranked by the number of active users monthly.
1. Facebook – 2.32 Billion
2. YouTube – 1.9 Billion
3. WhatsApp – 1.6 Billion
4. Messenger – 1.3 Billion
5. WeChat – 1.01 Billion
6. Instagram – 1 Billion
7. Ozone – 532 Million
8. Tik Tok – 500 Million
9. Tumblr – 437 Million
10. Reddit – 330 Million
11. Twitter – 330 Million
12. LinkedIn – 303 Million
13. Snapchat – 287 Million
14. Pinterest – 250 Million
15. Medium – 60 Million

1) Facebook
Facebook is one of the most popular and biggest social media sites globally. Exceeding 2 billion users using it around the globe every month, this is actually the best platform for B to C, B to B businesses to promote their products and brands.
In today’s time, there are almost more than 65 million businesses that are taking the help of Facebook Pages to boost their brand awareness and Promote business globally and target valuable customers.

Getting started on Facebook is quite easy and simple because all content works great on facebook whether its text, videos, images, stories, messaging, live videos and everything work in a great manner on Facebook. Yet one thing to remember is the fact that Facebook works on an algorithm which provides concern to content where significant conversations are present among people. Don’t forget to have the content optimized for mobile application because 90% of users use Facebook on mobile rather than desktop.
How to Promote Your Brand, Website on Facebook?
This question comes in everyone mind, but below you get the simple and easy ways that will help you to promote your brand awareness and boost website traffic.
• Firstly, create your brand/ Business page.
• Share your business page to customers and followers.
• Share relevant content on Facebook that looks quite interesting and informative.
• Facebook buttons on your website
• A simple and easy way, use paid marketing (pay per click).

2) YouTube
YouTube is an efficient and superb platform for video streaming and sharing where 2+ billion users are watching billions of hour of videos every day.
YouTube is one of the best and most significant social media site for branding your business. Similar to Instagram and Pinterest, YouTube has the benefits of visual content.
YouTube is not only the biggest social media website but additionally the second most significant search engine after google. To improve your reach, it’s a great way to advertise on YouTube or start reading YouTube SEO.

How to Promote Your Brand, Website on YouTube?
• Firstly, create a YouTube Channel for your Brand/ Business.
• Share interesting videos that people want to like, share and subscribe to your channel.
• Analysis your YouTube Channel to growing more

3) WhatsApp

WhatsApp is a messaging application used by people in over 180 countries more than 1.6 billion monthly active user and increasing day by day.
Firstly, it was only used by people to communicate with their family and friends. But with time, company communication started happening via this application. But now WhatsApp also provides business opportunities. It allows businesses to setup a business profile that helps you to promote your business profile. For the business owner, WhatsApp launches dedicate WhatsApp Business Application for the business user with special features.

4) Instagram

Another popular social media site to consider for your brand is Instagram. It is basically used for sharing videos and photos. It allows you to share your stories, photos, videos and live videos, etc. But it allows short videos clips, It recently launches IGTV long-form of videos.

Being a brand, you can setup your business or company profile on Instagram and optimize your Instagram business account, Instagram gives special features to business account like Instagram insight and Instagram shopping.
There are several third-party tools, you will be able to schedule Instagram posts to boost your business and brand page.

Just how to Promote Your Site on Instagram?
• Firstly, Setup your Brand/ Business Instagram Account
• Create interesting posts that people want to follow
• Increase Instagram following
• More engagement on your Instagram post to strengthen customer relationships
• Analysis your Instagram post to growing more.
With this platform, it is possible to eliminate all clutter and emphasize the services and products in a visual manner. You can also make use of it as a push tool to other big systems like Facebook and Tweets.

5) Twitter
Twitter is a very popular social media site with 330 Million Monthly Active Users. Twitter is not the same as other social media website because of itsfocus on real-time updates regarding news, politics, entertainment, sports, and more.
Another unique thing about Twitter is that you can just write 280 characters in a tweet, unlike other sites which have much higher limits.
It is also used as a customer service channel wherein almost 80 percent of the requests are happening daily on tweets only. There are many tools readily available for customer service like buffer reply and so on which help in handling the conversations of customer care.

6) LinkedIn
LinkedIn is another popular social media site for business to business marketing with 303 monthly active users globally.
LinkedIn profiles are more likely to resumes and instead of sharing personal information and updates, professional’s shares content which relates to their career and industry.
Here, the experts from all over the world share the contents and network with the other and able to create a powerful personal brand. Companies are able to set up their leadership and attract people to their company.
LinkedIn comes with an advertising opportunity wherein you can boost the content, send personalized adverts to inboxes and capable to display ads.

7) Tumblr
Tumblr is another a social media site or we can say microblogging website with more than 437 million active users. Its use for sharing content like photos, text, videos, links, and audios, etc. At here, people can share a broad range of things through photos to art plus from fashion to economic climate.
If you want to consider Tumblr for your brand awareness and business marketing, so make sure interesting and more relevant content into your Twitter content strategy.
Here, you can convey yourself, discover many brand new things and do much more. Hence, it can show in order to be a great social media site regarding branding.

8) Pinterest
Pinterest is another a social media website that acts as a digital pinboard with 250 monthly active users globally, around 81% are women.
At here you can create or use virtual pinboards to share content in different formats like image, videos, gif, and links. You also create your own pins and share it.
At Pinterest, people come to explore brand new things and obtain inspired, as opposed to other social media marketing sites where the major focus is always on engagement. Here, your brand gets a distinctive opportunity to shape the particular decision of purchasing because, in accordance with the stats by Pinterest, more than 78% of people agree that Pinterest content is useful.