The programme will be rolled out across Delhi & NCR, Uttar Pradesh, Odisha, Andhra Pradesh, Haryana, Bihar and West Bengal to distribute dry ration amongst people with meagre resources and affected by food crises. The ration kits include many essentials including wheat flour, rice, pulse, cooking oil, spices, sugar, salt, soy chunks, poha, peanuts, protein powder, milk powder and soap bars. Due consideration has been given to meet nutritional requirements of women and girls, and especially vulnerable groups such as people living with HIV/AIDS to help them deal better with these challenging times. Coca- Cola and CARE India acknowledge that people in distress also need to be treated respectfully and are committed to following safe and respectful distribution practices.

Commenting on the initiative, Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia said, “We are privileged to collaborate with our partner CARE India in providing food and essential item support to the most vulnerable communities. We hope that our joint efforts help assuage the state of the most vulnerable people of our society and that through our collective efforts as a country, we will be able to steer ourselves out of these testing times.”

Mr. Manoj Gopalakrishna, Chief Executive Officer, CARE India said, “The nationwide lockdown for fighting COVID-19 has disproportionately affected the poorest and marginalised population in our country. CARE has a rich legacy of being responsive to humanitarian crisis at scale in all parts of the world. We are responding to today’s emergencies and helping people prepare for tomorrows. We have responded to Tsunami, Odisha Super Cyclone, Uttarakhand Floods, Chennai floods and others. In these difficult times we need to ensure that they have access to high quality nutritious food to overcome the challenges posed by this pandemic and provide them with necessary support. With the support of Coca-Cola, we hope to make a difference to the vulnerable and marginalised and hope they overcome these unprecedented circumstances.”

The show features Johnny Lever in a double role of Commissioner Gogol Chatterjee and a khabri, who is the top cop’s twin - adding to the double trouble which is at its entertaining best for the viewers.

Recalling the memories of the show, Johnny Lever said, “It is a great feeling to witness the show running again on Sony SAB. It was a wonderful experience while shooting for Partners Trouble Ho Gayi Double. I have created several memories during that phase. Most importantly, I learnt how the television industry functions because of this show.”

Talking about his experience, Lever said, “Shooting for a television show is a unique experience, you spend almost 12-13 hours on the set and the entire cast and team becomes a family. Before Partners Trouble Ho Gayi Double I had worked in television for a short span but this show was a full-time experience for me. I soaked in every learning while working for the show. Working with Kiku, Ansari, Ashwini and others was a fun experience. Ashwini and I used to always get into these fun banters and because of this dynamic cast, even the long hours became a joy ride.”

Watch Partners Trouble Ho Gayi Double every Monday-Friday at 6 PM only on Sony SAB

June, 2020 |Uttar Pradesh: TAFE - Tractors and Farm Equipment Limited, India’s second and world’s third largest tractor manufacturer by volumes, had launched a Free Tractor Rental Service for farmers in Uttar Pradesh, Rajasthan and Tamil Nadu, from April 1, 2020, for a period of 90 days spanning till

June 30, 2020, through its JFarm Services platform. The scheme received an overwhelming response from the farming community and within 75 days of its implementation, over 160,000 acres have been cultivated and rental service has been providedbenefiting thousands of farmers in this crucial cropping season.

This CSR initiative by TAFE aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Coronavirus threat on farming operations of small and marginal farmers during the critical Rabi harvest and Kharif preparation season.

TAFE launched the JFarm Services free tractor rental scheme with 18,000 Massey Ferguson and Eicher Tractor customers, and about 75,000 farm implement owners, to offer implements like the cultivator, rotary tiller, duck-foot cultivator, disc plough, disc harrow, mould board plough, thresher and several others. Owing to popular demand, the JFarm services platform saw an increase in the registrations to 50,200 Massey Ferguson and Eicher Tractors and 1,21,000 implements available on rent.

TAFE successfully implemented this free tractor rental scheme for the small and marginal farmers with the administrative support of the respective state governments from the Agriculture Departments of Uttar Pradesh, Rajasthan and Tamil Nadu.The benefit received by JFarm Services through tractor rental has been directly given to the farmers by TAFE. Thishas considerably helped in enhancing the revenue of tractor owners and has been welcomed by both, the owners and the small farmers.

Dr.DeveshChaturvedi(IAS), Principal Secretary, Department of Agriculture, Government of

Uttar Pradesh said, "Government of Uttar Pradesh has been actively working with all stakeholders in order to provide seamless support to the farming community of the State, especially uninterrupted movement of agriculture equipment and harvesters etc. TAFE stepped-in at the right time to support the farming community during this critical cropping/harvesting season, by way of reducing financial distress of farmers amidst the ongoing COVID-19 pandemic. Small and marginal farmers have been greatly benefited from this free rental scheme provided by TAFE’s JFarm Services through Massey Ferguson and Eicher Tractors. This timely CSR effort of TAFE, in partnership with the State Government, has been well appreciated by one and all.”

Ashish Kumar Yadav, a small farmer from Varanasi, Uttar Pradesh said,“I would like to thank JFarm Services from the bottom of my heart for threshing my 1.5-acre wheatcrop, completely free of cost. This commendable initiative by TAFE’s JFarm Services has helped us out immensely during the

COVID-19 pandemic and I express my sincere gratitude to TAFE on behalf of the entire farming community.” Vijay Shankar Tiwari, another farmer from Mirzapur, Uttar Pradesh said, “I got my

one-acre farm cultivated absolutely free of cost by TAFE’sJFarm Services through an Eicher Tractor. The service provided was extremely good and I am delighted by this free tractor rental scheme. I would like to convey my sincere regards to TAFE for extending their timely help.”

Shyam Bahadur Yadav, an Eicher Tractor owner from Jaunpur, Uttar Pradesh said, “With TAFE’sFree Tractor Rental Scheme and the company's guidance, I could plough farms of about165 small and marginal farmers. This unique scheme has been a great relief to all the farmers. I could increase my rental income substantially and have been getting all my payments on time directly from the company, even during such difficult situation. I would like to thank TAFE for its timely support to the farmers of Uttar Pradesh.” VishwanathPrajapati, another farmer fromKushinagar, Uttar Pradesh, who owns a Massey Ferguson Tractor said, “I bought my Massey Ferguson 7250 tractor recently. I registered on TAFE’s JFarm Services App and with the support of the company, I could help cultivate farms of over 75 small and marginal farmers, absolutely free of cost.Besides being able to help the farmers, I could also enhance my earnings considerably.I would like to thank TAFE on behalf of all the farmers, whohave been greatly benefited by this free tractor rental service.

During the ongoing Covid-19 outbreak the country’s police force is on the frontlines battling the pandemic. Many dedicated policemen have lost their lives in the process.

As a responsible entity, Mankind Pharma is standing alongside the families of these heroes and will donate Rs 5 crores to support them. The company will donate Rs 3 lakh to each family of such warriors.

Mankind Pharma has been involved in the country’s fight against the pandemic in several ways. The company has produced affordable medicines, donated ventilators, Personal Protective Equipment (PPE) and medicines to the states. The dedicated efforts of the police force in containing the spread of the Coronavirus pandemic has been garnering respect from all quarters of society. Mankind Pharma believes that it is their duty, as a citizen and a part of the country, to appreciate the selfless sacrifice of our brave police officers.

Being a leading pharma company, Mankind Pharma has always aspired to be recognized as a top brand both in revenue and serving mankind/ people through its CSR activities. During the initial stage of the pandemic in the country, the company donated INR 51 crore to the CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund.

Very recently, Mankind Pharma also provided Rs 1 lakh each to Rama Sahu from Orrisa, Jyoti Kumari of Bihar, C. Mohan from Madurai, Akshay Kothawa from Pune and Devgania family from Vankla village, Surat who all helped the community in their own way during the pandemic

Mr. Rajeev Juneja, CEO Mankind Pharma, said, “Our police warrior has shown great bravery in fighting the unprecedented crisis without caring about their life. Being the first line of defense for us after the health workers during COVID, they are getting highly exposed to this deadly disease. Many have lost their life fighting the pandemic and protecting us. Their invaluable service to the nation and humanity will not be forgotten.

As a homage to them we have started a small fund of Rs 5 crore to support and care for the families of these lost warriors. We hope with our little help, the families of these police warriors, can have some support for the future.”

The very charming, Ami Trivedi, has been roped in to play the role of Jhanvi Bansal, Rishabh’s mother. Talking about her role in the show, Ami Trivedi said, "It feels great to make a comeback on Sony SAB. I am glad to have got an opportunity to be a part of Sony SAB's upcoming show TeraYaarHoon Main. I enjoy being a part of shows on the channel as all the shows focus on light-hearted comedy, which is also my favourite genre as I like spreading smiles and laughter. As an actor, it feels great to have this opportunity to make your audience laugh while they are sitting in their homes. I am eagerly looking-forward to huddling up with the team and resume shoots of the show as I am very excited to play this character. This is going to be interesting and challenging at the same time since I have mostly played a Gujarati character but this time it is not the case."

For more details, stay tuned to Sony SAB

VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages, providing more choices to the consumers.The introduction of VIO Spiced Buttermilk is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences specific to a region.

Speaking on the emerging buttermilk category in India, Vijay Parasuraman, Vice-President – Marketing, Coca Cola India and South West Asia said,“India is the largest dairy production and consumption market in the world. Through our history, dairy products have evolved with our culture to suit our palate and cuisine. And buttermilk is unique among them. It’s versatile with taste and ingredients that has adapted locally across every region of our country. In the present times when consumers are looking for functional beverages, VIO Spiced buttermilk is our offering that aims to refresh drinkers while providing that daily dose of goodness. This launch is our attempt to recreate the magic of spiced buttermilk that appeals to certain regional tastes”.

Talking about innovation behind the launch, Sunil Gulati, Vice President, Technical& Supply Chain, Coca-Cola India & South West Asia said,“We have ramped up our focus on product innovation with an aim to build a localized consumer-centric portfolio.Dairy as a category is deep-rooted in Indian tradition, having been consumed as a refreshment or digestive drink for centuries, with an ever-growing mass appeal spanning the length and breadth of the country. Our intent with the launch of VIOSpiced Buttermilk was to create something for the community we operate in, to adapt to the local flavors of the country and expand our beverage portfolio to provide our consumers a beverage of their choice”.

A key offering in The Coca-Cola Company’s beverage portfolio, VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers.

VIOSpiced Buttermilk Can be conveniently ordered from the comfort of one’s home through leading e-commerce platforms. It will also be available in stores across Delhi and Chennai, and major towns in Orissa,Andhra Pradesh, Goa, and Maharashtra.

Zee Anmol was a consistent leader in the HSM rural market till last year. The popular GEC channel enjoyed immense popularity in the FTA market with its deep-rooted understanding of the rural viewer, their sensibilities, entertainment needs and preferences. The role of entertainment in spreading positivity and hope amongst viewers is further pronounced now and Zee Anmol is set to provide that with an exciting content line-up for the Free Dish audiences. ZEE hopes to reclaim 25% market share with a leadership position in Rural and is gunning for a large share of the FTA revenue space.

Catering to the demand for strong inspirational content amongst rural audiences, especially women in the age range of 15 to 30 years that constitutes the core TG for the segment, Zee Anmol is set to showcase moving stories of strong female archetypes and their real journeys of grit and resilience from the ZEEL library, with shows such as Choti Bahu, Doli Armano Ki and the immensely popular Kumkum Bhagya forming the tent-pole properties of the channel’s initial line-up right after its shift to DD Free Dish.

With Zee Anmol Cinema’s comeback, the channel aims to occupy a distinct position in the Hindi Movie space by establishing a personal connect with our viewers. Keeping the consumers sensibilities in mind, the channel is all set to entertain the viewers with family entertainers like Simmba, 2.0, Satyamev Jayate, Commando 3, Race 3, Spyder, Suriya S3, Saamy 2, K3 – Kaali Ka Karishma amongst others. With the robust content line up, the channel aims to offer an entertaining experience to the family-oriented audience.

Staying true to its brand promise, ‘Aapki Family Ka Cinema Hall’, the channel with its exclusively curated content aims to satiate the preferences of rural audiences who are rooted to their family ties and values and aspire the urban lifestyle. With a diverse content repository of 1500+ movies, the channel will air a slew of choicest movies spanning across different genres targeted to a wholesome family viewing experience.

Last few months have been quite uncertain for everyone due to the coronavirus enforced lockdown. Everybody confined to their homes, engaged in household work, bonding with their loved ones, developing new skills and rediscovering their lost passion. But one thing that stood in good stead was catching up on their favourite television shows and characters.

Speaking of which, here’s what &TV artists had to share about their lockdown time, to now gearing up to resume the shoot.

Aasif Sheikh, the Vibhuti Narayan of &TV’s Bhabiji Ghar Par Hai shares, “I took this time to bond with my family, rekindle my lost passion for reading and writing, and experiment with food. I was also shifting to a new house, which was quite a daunting task. This lockdown time has taught me to value time and freedom more than ever. On the work front, I have been longing to get back into my character of Vibhuti Narayan and entertain my viewers. A lot of fans had been telling me how much they love our show and have been binge-watching it. I am eager to go back to my earlier routine. We have been briefed thoroughly by the production team on the shooting guidelines and precautions. They are leaving no stone unturned to ensure everyone adheres to social distancing norms, wears masks when not on camera, alongside maintaining high-standards of sanitation on-sets.”

Shubhangi Atre, the Angoori Bhabhi of &TV’s Bhabiji Ghar Par Hai shares, “It was an unexpectedly long break which allowed me to pursue my passion for dance along with frequent meditation sessions. I spent a lot of time with my daughter, engaging her in arts and crafts along with baking and cooking. However, there was always this question in the back of my mind on how soon can we resume work? I am happy now that we are gearing to resume shoots for the show with the utmost safety and precautions. I am eager to hear the words Lights, Camera, and Action after a long time. We all have been briefed on the guidelines, and we will ensure we strictly adhere to it at all times. I am quite excited and eagerly looking forward to entertaining my audience with fresh episodes of Bhabi Ji Ghar Par Hai.”

Rohitashv Gour who plays Manmohan Tiwari in &TV’s Bhabiji Ghar Par Hai adds, “I spent this time engaging in household work, playing board games and staying in touch with my family, friends and fans through live interactions and video calls. I have been working for many years, and this sudden pause did make me miss shooting big time. I am quite happy to resume shooting. The team has briefed us on the guidelines laid by the government to ensure everyone is safe and adheres to it at all times. This time has taught me that I am not just responsible for my health and safety but also that of others around me, hence it is critical to follow the safety and precautions strictly.”

Yogesh Tripathi, Daroga Happu Singh from &TV’s Happu Ki Ultan Paltan shares, “I missed my character of Doroga Happu Singh quite a lot, along with all my cast and crew members. I am looking forward to resuming shooting soon. I spent a lot of time with my child teaching him new things alongside assisting my wife in cooking and even learning a few recipes as well. This lockdown gave me time to introspect and discover a lot of things that I had been contemplating to do for quite some time. I am now eagerly looking forward to entertaining my viewers all over again. The Team has worked out a detailed sanitation plan to ensure we all are safe and adhere to the safety norms at all times during the shoot.”

Kamna Pathak, Dabang Rajesh from &TV’s Happu Ki Ultan Paltan shares, “I spent this lockdown time practising singing and cooking delicious meals every day. Singing and cooking are quite therapeutic, and I enjoyed sharing my recipes with the fans. Now I am back to what I love the most, which is, acting. I missed every bit of being on the sets and rehearsing my lines. The production team is ensuring that there is strict adherence to the guidelines laid by the government and has already briefed us in detail on how the new norms will be implemented. We all are quite excited about getting back and looking forward to restarting from where we left.”

Gracy Singh from &TV’s Santoshi Maa Sunaye Vrat Kathayein shares, “It is indeed a tough time as we were fighting the common enemy with all our might. This lockdown time has given me time to introspect and pursue other activities such as dance, meditation and yoga. Shoots now are subjected to the revised guidelines, and I am looking forward to being back on the sets and start rolling. We all have been given a copy of revised guidelines, and we understand that following these are in everyone’s best interest. We all need to align ourselves to this new normal and come back with full enthusiasm and vigour.”

Sneha Wagh, Anjani of &TV’s Kahat Hanuman Jai Shri Ram shares, “The lockdown period helped me focus on self-love and relaxation. I have spent a good amount of time doing Mandala art, and it has brought a lot of positivity in me. All of my family members are working; this was a good time for us to reunite and spend quality time with each other. I am eager to get back to my normal routine and excited to meet the entire cast after such a long gap. Of course, going forward, we will have to take a lot of precautions on set, but the show must go on.”

Sarika Bahroliya of Gudiya Humari Sabhi Pe Bhari shares, “I am eagerly looking forward to getting back to the shooting routine with these new set guidelines. I have thoroughly sanitised and kept my shoot bag ready and eager to hear the words, ‘lights, camera, action’ again. I’m glad that I got time to learn quick recipes during the lockdown, which is now helping me to cook and carry my tiffin. Also, wearing a mask has become a routine for me, and I don’t step out without it. We all have been briefed on the strict safety guidelines by the production team. Everyone has been asked to wear masks, sanitise their hands, and maintain social distancing, at all times. We have some exciting episodes in the pipeline, and I am eagerly looking forward for it to go on air.”

Get ready to watch the all-new episodes of your favourite shows coming soon only on &TV!

Ramakrishna Mission CBSE and Ramakrishna Mission MPBSE schools in Gwalior started their academic session in June by going completely online. Ramakrishna Mission has collaborated with Notebook as a content provider where every school session will be conducted online, and the students can study from their home. They will not be coming physically to school till further notice as the timings for regular classes online will be from 9.00 am to 2.00 pm. All are well aware of the seriousness of COVID-19 fallout, even if their ward comes to school on a 50% student’s basis. Hence the facility of online teaching is in place.Since the lockdown of schools due to the coronavirus pandemic, a number of schools have been conducting some classes online, but Ramakrishna Mission schools at Gwaliorbecame the first schools to take its entire school system online.

Announcing this decision, Swami Supradiptananda, Principal, RKM CBSE, and Director RKM, MPBSE stated, "COVID – 19 is a fearful surprise for humanity. We were compelled to explore a solution to minimize the damage to students’ academic performance. To conduct regular classes is the only solution. But how to conduct it? To suggest parents to send their ward to school even on 50% attendance basis will continue the anxious atmosphere among all. All these ground realities led us to think seriously to bring the whole school system online. The Notebook has extended free of cost support by making content available. Students and teachers have free access to videos and resource materials. We are really grateful to Notebook, who conducted a series of webinars which helps our teachers to upgrade themselves, develop confidence, and be ready to face the challenge. By now, we are well in command through the use of online solutions in this current pandemic situation. The Management, Teachers, Students, Parents, and stakeholders are feeling blessed and enjoying the benefit of hard work and planning behind the online solution. We recall Swami Vivekananda who said, “Neither money pays, nor name pays, nor fame, nor learning; it is CHARACTER that cleaves through adamantine walls of difference.” We feel Swami Vivekananda’s words gave strength to reach the goal”.

Live classes are being conducted using video conferencing, and teachers are sending video links from Notebook to students one or two days before the class for students to prepare from. The Notebook has been a key partner in this journey. Notebook’sshort learning videos mapped to the CBSE curriculum made it possible for teachers to share high-quality content relevant to the class of the student. Launched in 2019, Notebook has emerged as the forerunner in curriculum-mapped video content for CBSE schools. Teachers at RKMare sharing these video links with students over Whatsapp prior to the class and then using the classroom time to engage in better discussions and debates. To ensure that classes are conducted with the same seriousness, as usual, the school has asked students to attend the classes in school uniform. Before the lockdown, Notebook was being offered to schools for use in classrooms as well as home-access for students. At the beginning of the lockdown, Notebook had made its platform free of charge for everyone to access from home and has been able to assist the learning of more than 5 lakh users during the lockdown.

Speaking of their vision, Achin Bhattacharyya, Founder, and CEO of Notebook said,

“We started Notebook with a large social vision. Quality education had to be universally accessible, regardless of geography, socio-economic status, and language. And this is not being philanthropic. It is just being responsible. Telecom has successfully shown the incredible growth opportunity that middle India represents. So, when the lockdown hit schools, we made Notebook free of charge. The uptake, however, has far exceeded our own expectations. When Swamiji came as a speaker on our ‘Together for Education’ webinar series and spoke of how his school is implementing digital classrooms, we decided to help his efforts in every way we can, and what he and his team have done is nothing short of a seismic shift. It is only a matter of time before more schools go online, and people see online learning for what it is – not a compromise but a huge value addition to the teachers’ efforts. What is particularly heartening is that this happened outside the metro cities. Middle India is where our next big growth engine is being built, and Notebook is proud to be a part of that journey.”

With Ramakrishna Mission leading the charge, it is now expected that more schools will be adapting the fully-online route.

To know more about Notebook:

https://www.notebook.school/

The show which was loved for its playful camaraderie between the characters and the Elaichi and Pancham's adventurous love story and their quirky efforts to keep their relationship a secret from Elaichi’s overprotective father, Murari is still ruling hearts with the reruns on Sony SAB.

JijajiChhat Par Hain ended on a beautiful note where Pancham and Elaichi journey witnessed a highly anticipated ‘happily ever after’. The audiences are enjoying Elaichi’s famous ‘tante’ as the show reruns on the channel.

Hiba Nawab while reminiscing her days as Elaichi and talking about the love she continues to receive for JijajiChhat Par Hain, said, “Elaichi’s character is and will always remain very close to my heart. Her personality, especially her notorious and spontaneous nature is inspirational and has helped me personally. While I am now at home, life has become a little mundane and I miss Elaichi’s masaledar life.”

Talking about the constant love and support the show and her character continues to receive, she said, “Right now the only medium that helps me connect with people is through social media. Whenever I go live, I’m always asked when Jijaji Chhat Par Hain is coming back on Sony SAB. People continue to recognize me as Elaichi and it feels great because it is a true reflection of my hard work along with the characters' success in winning hearts.”

Talking about a special fan of JijajiChhat Par Hain, Hiba said, “I am thrilled that the show is re-running and more than me, my biggest fan, my papa, is a daily viewer. I may miss an episode but he would never miss it for the world.”

Watch Hiba Nawab as Elaichi every Monday-Friday at 10 PM only on Sony SAB