About – Sony SAB

Sony SAB was launched as SAB TV by the Sri Adhikari Brothers on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008,

Sony SAB changed its appeal to being a Hindi-language generalist network.

Campaign

Sony SAB set to challenge gender stereotypes with its latest campaign – Sapno Ka Koi Gender Nahi Hota.

Objective

The channel launched the campaign to introduce their upcoming show ‘Kateelal & Sons’. A story about the two sisters taking up their fathers business of running a local men’s hair salon in Rohtak. Were on one hand their father believes that such professions are not meant for women while the daughters are adamant on taking the business to new heights.

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Small businesses in India have a somewhat hard time balancing between limited time, budget, and marketing. However, they have to put them-selves out there as much as possible. Best shot they have is reaching out to a PR that will understand their story and paint it large in the market.

Headquartered in Indore, PR 24x7 is a creative communication Network comprised of PR Professionals, Publicists, Writers, Strategist, and Media Coordinators. Established in 2006, by Atul Malikram, PR 24x7 has been in the business of Public Relations for the last 15 years. During the journey the agency has constantly strived to stay ahead of its time. The key strength of the organization has been its goal to consistently adopt the change and its elements and take initiatives to always take a step forward in the due course of the journey. Be it matching the digital wave or being a part of it, PR 24x7 employees have always kept the company stake at its highest priority. Living up to its name, PR 24x7 has always been available 24x7 for the clients and their requirements.

Speaking on the current state of growth of PR firms, the Founder of PR24x7, Atul Malikram says, “PR has grown manifolds in the last decade and has become one of the most vital services for any company their product or for their services. Not only PR has unfolded itself in sections but it is true that the paradigm shift from Print to Digital has played a vital role. While we aim to move forward and grow it is equally important for us to maintain the balance between company’s expectancy and its presence amongst its competitors”.

Atul Malikram, a passionate, enthusiast and a great motivator, built his dream and named it PR 24×7. PR was never his forte since the beginning. He heard this term for the first time in late ’90s when he got the opportunity to handle `Goli ki Hamjoli’ campaign PR. He had done his job excellently and that one lead proved to be a turning point for him. He realized that Public Relations is challenging and cannot be taken lightly but at the same time it gives an immense satisfaction in itself.

He is a risk-taker who understands one’s needs and works accordingly. His one-minute manager quality makes him stand out in the crowd. Atul is accompanied by a bunch of young enthusiasts- his team. This team of young and dynamic professionals has always been an added advantage for PR24x7. The group of young members easily accustom themselves as per client requirements and play an important role in the collaborative growth story of the organization.

The company by far has had the maximum number of professionals working in separate cities across the length and breadth of the country

PR 24x7’s service portfolio includes Public Relations, Corporate Communications, Planning & Strategy, Media Monitoring, Webinars, Digital Media, and Barter collabo-ration. The USP service of PR 24x7 would be regional media outreach. The company by far has had the maximum number of professionals working in separate cities across the length and breadth of the country.

Adding to the above, and as per government guideline of Corporate contributing their share in CSR activities PR 24x7 has taken this initiative seriously as their actual responsibility. In this endeavor PR 24x7 has done a few internal campaigns to amplify its presence and showcase its contribution towards the society. A few campaigns hosted by PR 24x7 are Diwali Campaign #DidiKaam-Wali; #NaniKiPathshala; Covid Care Initiative #PR24x7CCI; and the most recent one being Holi Campaign #BURAMANEGE. With such an enigmatic impression in the market, PR 24x7 intends to expand to international market. This is currently the goal for the near future.

Visit us : www.pr24x7.com

What is news monitoring?

Media monitoring is the process of reading, watching, or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving, and analyzing content that contains specific keywords or topics.

Table Of Contents

• What is news monitoring?
• What are the differences between print and online news monitoring?
• Summary

Monitoring editorial content of news sources including newspapers, magazines, trade journals, TV, radio stations and the Internet is by far the most common type of media monitoring. This form of media monitoring is called “news monitoring”.

To build a prominent image of a brand and a good reputation, it is essential that you should monitor the news going on around your brand, whether your Ads are effective or not, how the public is reacting to them, tracking your competitors, popularity of the business, etc. All these practices of analyzing and monitoring come under “news monitoring”. There are two ways in which news can be monitored, print and online.

Different tools are used to monitor the news and they can be very helpful as they get the work done with a lot of precision and accuracy.

For example, google alerts can be used for online news monitoring, many other websites like Reddit, Hootsuite, Tweepsmap, etc. can provide information about things like, number of times your brand was mentioned or the number of hashtags about your news that were used.

Well, in the case of print news monitoring, 24×7 information tracking is done manually, many agencies provide these kinds of services where they keep a track of newspaper articles, magazines, periodicals, etc., and deliver the specific content to their customers.

What are the differences between print and online news monitoring?

The basic point of differentiation is that print news monitoring is done manually and is sent in the form of clipbooks which consist of various cut-outs from magazines and newspapers. Whereas, online news monitoring is done through various software which can track the specific news according to the algorithm that’s been set, can analyze the reaction of the audience, feedback from customers, etc.

Print news monitoring includes clippings that can be kept for years and can be attached to reports as well, it is all tangible and if needed, can be shown as proof as well. On the other hand, online news monitoring can track the total number of mentions about the news, top influencers who promoted the brand, recordings of various news channels, or radio broadcasts.

Even though online news monitoring is less challenging, the credibility of print news monitoring is more and the importance of news that has appeared in print media is greater as compared to an online medium.

In recent years, specialized online media monitoring services have emerged to track social media for word-of-mouth or “buzz” about companies, brands, celebrities, or political/economic issues. Most of the established online news monitoring services now offer integrated news and social media monitoring services.

Summary

Print news monitoring v/s online news monitoring

In summary, monitoring news and social media is a vital function to track news release placements, identify other mentions in the media about the organization, manage corporate and brand reputation, monitor competition, stay current on industry issues, and other purposes. Online media monitoring services offer superior results and lower costs than in-house monitoring by staff.

Read more on Media monitoring

• Use Media Monitoring as a catalyst of your success
• &TV- Case Study
• 8 Skills for PR Professionals to Rule the Next Decade in PR
• Case Study – KooKu App

1. PR 24×7

Founded by Atul Malikram and headquartered in Indore, PR 24×7 is one of the big names in the media monitoring sector in India. With a team of 75+ plus experienced experts, the company has its network in 15 states, 5 metros, and 40 cities of India. What makes PR 24×7 exceptional is its network in many small towns and villages, making it one of India’s strongest network Media monitoring companies.

USP:

• We completely abide by our commitments
• Our services are available round the year 365 days x 24 hours
• We try to garner the best print outputs
• We provide reports and news coverage on standard time frames, in case of emergency clients need to inform us prior to speed and before time delivery
• Our strongest network proves our excellence and worth because we are present in the smallest of the towns in the country.

Website: Click here
Brochure: Click here

2. Concept BIU

Concept’s Business intelligence unit is a combination of industry-defining media monitoring and capabilities and analytic l tools. The company was founded in 2002, with its headquarter in Mumbai. Concept BIU tracks over 1000 companies across 136 plus industries from over 40 cities in India.

3.Cirrus Media Research

Cirrus media research was founded in 2000 by a group of passionate entrepreneurs. The Cirrus methodology based on their unique editorial metric provides a 360-degree overview of your media exposure and impact. As one of the leaders of media evaluation, Cirrus has a client base of over 450 clients.

4. Meltwater

Meltwater was founded in Oslo, Norway in 2001. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights.

5. Vee Track

Vee Track’s media monitoring solutions range from print media, online media, electronic and social media monitoring. Its expertise stems from both the latest technological tools and its experienced analysts. Gauging the market with business intelligence provided by media watch and news tracking, they offer an undisputed advantage for today’s volatile corporate business sustenance. Its office is situated in Bangalore.

To conclude, media monitoring helps you get an in-depth understanding of your customer preferences and gives you timely industrial insights. As it is said, knowledge holds the power to success, using Media monitoring services helps you establish yourself as one of the top players in your industry.

1.ऐडफैक्टर्स पीआर (Adfactors PR)

कंपनी के बारे में: ऐडफैक्टर्स पीआर एक मल्टी-स्पेशलिस्ट, फुल-सर्विस प्रेस रिलीज एजेंसीहै, जो एशिया की टॉप 10 पीआर कंसल्टेंसीज के बीच रैंक करती है। यह भारत में 40 से अधिक शहरों में 300 से अधिक क्लाइंट्स को सर्विस देती है। इनके क्लाइंट्स में फाइनेंशियल इंस्टीट्यूशंस, कॉर्पोरेशंस, कॉन्ग्लोमेरेट्स और स्टार्टअप्स शामिल हैं। इनके पास क्लाइंट्स की आवश्यकताओं के अनुसार कस्टमाइज्ड पीआर सॉल्यूशंस प्रदान करने का ट्रैक रिकॉर्ड है।

सर्विसेस: कॉर्पोरेट रेप्युटेशन, कैपिटल मार्केट कम्युनिकेशन्स, बैंकिंग और फाइनेंशियल सर्विसेस, कंज्यूमर कम्युनिकेशन्स, क्राइसिस कम्युनिकेशन्स, पब्लिक अफेयर्स और डिजिटल तथा सोशल।

स्थापना का वर्ष: 1997

सीईओ: मदन बहल

2.जेनेसिस बर्सन-मारस्टेलर (Genesis Burson-Marsteller)

कंपनी के बारे में: जेनेसिस बर्सन-मारस्टेलर प्रमुख ग्लोबल पब्लिक रिलेशन्स और कम्युनिकेशन्स फर्म में से एक है, जिसके हेडक्वार्टर्स न्यूयॉर्क में हैं और यह कंपनी 6 महाद्वीपों में 110 देशों में वैश्विक रूप से विस्तारित है। पिछले 25 वर्षों से, जेनेसिस बर्सन-मारस्टेलर ने अपनी क्रिएटिविटी और इमेजिनेशन से अद्भुत बेंचमार्क्स स्थापित किए हैं। वे कुछ बेहतरीन भारतीय और वैश्विक कंपनीज को इंटीग्रेटेड कम्युनिकेशन्स सर्विसेस प्रदान करते हैं। वे एविडेंस-बेस्ड, आइडियाज-ड्रिवन और ओरिएंटेड कैम्पेन के माध्यम से मेजरेबल रिजल्ट्स प्रदान करने पर केंद्रित हैं।

सर्विसेस: पब्लिक रिलेशन्स, पब्लिक अफेयर्स, बिजनेस डिविशंस

स्थापना का वर्ष: 1953

सीईओ: प्रेमा सागर

3.एडेलमैन (Edelman)

कंपनी के बारे में: एडेलमैन एक ग्लोबल कम्युनिकेशन्स और मार्केटिंग फर्म है, जो दुनियाभर में अग्रणी बिजनसेस और ऑर्गेनाइजेशंस के रूप में स्थापित है। इन्होंने ऐसी स्ट्रेटेजी सेट की है जो विश्वास अर्जित करने के लिए ऑडियंस को इंगेज रखने पर केंद्रित है। पारंपरिक और उन्नत पीआर प्रदान करने के साथ, ये इंटीग्रेटेड कैम्पेन्स, डिजिटल स्ट्रेटेजीज और सॉल्यूशंस भी प्रदान करते हैं। इसके अतिरिक्त, उनके पास मार्केट्स, कल्चर्स और इशूज के डीप नॉलेज के साथ स्ट्रेटेजिस्ट्स, क्रिएटर्स और काउंसलर्स की एक विविध टीम है।

सर्विसेस: ब्रांड जर्नलिज्म, बिजनेस ट्रांसफॉर्मेशन, क्राइसिस और रेप्युटेशन रिस्क, परफॉरमेंस मार्केटिंग, मीडिया रिलेशन्स और पब्लिक अफेयर्स।

स्थापना का वर्ष: 1952

सीईओ: राकेश ठुकराल

4.एमएसएल ग्रुप इंडिया (MSLGROUP India)

कंपनी के बारे में: एमएसएल ग्लोबल एक्सपांशन के साथ एक पब्लिक रिलेशन्स और इंटीग्रेटेड कम्युनिकेशन्स पार्टनर है। वे ब्रांड के निर्माण के लिए स्ट्रेटेजिक काउंसल और क्रिएटिव थिंकिंग प्रदान करते हैं। वे अपना प्रभाव बनाने के लिए इनसाइटफुल कैम्पेन्स का निर्माण और क्रियान्वयन करते हैं। यह कॉम्बिनेशन और एक्विजिशन के माध्यम से निर्मित एजेंसी है। क्लाइंट्स को प्रभावित करने की उनकी क्षमता ही उन्हें भीड़ से अलग स्थान देती है।

सर्विसेस: रेप्युटेशन मैनेजमेंट और कॉर्पोरेट कम्युनिकेशन्स, क्राइसिस और इशूज मैनेजमेंट, एम्प्लॉयी कम्युनिकेशन्स, फाइनेंशियल कम्युनिकेशन्स, पॉलिसी और रेग्युलरिटी कम्युनिकेशन्स और कंज्यूमर मार्केटिंग।

स्थापना का वर्ष: 1989

सीईओ: अमित मिश्रा

5.वेबर शांडविक (Weber Shandwick)

कंपनी के बारे में: यह भारत में 17 वर्षों के विविध अनुभव के साथ एक अग्रणी ग्लोबल पब्लिकरिलेशन्स फर्म है। इनके पास स्टोरीटेलिंग और कैम्पेन प्लानिंग करने के लिए एक अत्यधिक केंद्रित दृष्टिकोण है, जो किसी पीआर फोरम के लिए बेहद आवश्यक है। वे स्ट्रेटेजिक, क्रिएटिव और इम्पैक्टफुल कैम्पेन्स प्रदान करते हैं जो भारतीय और मल्टीनेशनल कम्पनीज की एक विविध श्रेणी के लिए प्रतिष्ठा में बढ़ोतरी करते हैं।

सर्विसेस: बिजनेस मार्केटिंग, कंज्यूमर मार्केटिंग, कॉर्पोरेट, क्राइसिस तथा इशूज मैनेजमेंट, डिजिटल कम्युनिकेशन्स, फाइनेंशियल सर्विसेस तथा मीडिया ट्रेनिंग।

स्थापना का वर्ष: 2001

सीईओ: वैलेरी पिंटो

6.परफेक्ट रिलेशन्स (Perfect Relations)

कंपनी के बारे में: परफेक्ट रिलेशन्स दक्षिण एशिया की इमेज मैनेजमेंट और कम्युनिकेशन फर्म है। आज वे भारतीय और ग्लोबल कॉर्पोरेट्स के लिए कम्युनिकेशन्स और बिजनेस पॉलिसी एडवाइस में सबसे बड़े रिसोर्स हैं। वे ब्रांड अवेयरनेस के पोषण के लिए इंटीग्रेटेड कैम्पेन्स बनाने के लिए ब्रांड की आवश्यकता को कॉन्ट्रैक्ट और कम्यूनिकेट करते हैं। इस कंपनी के दिल्ली, मुंबई, बैंगलोर, चेन्नई, कोलकाता और हैदराबाद सहित 14 प्रमुख शहरों में ऑफिसेस हैं।

सर्विसेस: एडवाइजरी तथा कंसल्टिंग सर्विसेस, पब्लिक अफेयर्स तथा गवर्नमेंट रिलेशन्स, इन्वेस्टर रिलेशन्स, सोशल मीडिया मैनेजमेंट तथा नेटवर्किंग और ऑर्गेनाइजेशन कम्युनिकेशन कंसल्टिंग।

स्थापना का वर्ष: 1992

सीईओ: दिलीप चेरियन

7.एवियन वी (Avian WE)

एवियन मीडिया ने कोलेबरेशन के बाद अपना नाम बदल दिया (We अब WE कम्युनिकेशन्स है, जो दुनिया की सबसे बड़ी कम्युनिकेशन्स और इंटीग्रेटेड मार्केटिंग एजेंसीज में से एक है।)

कंपनी के बारे में: एवियन वी नई दिल्ली, भारत में स्थित एक पब्लिक रिलेशन्स कंपनी है। वे स्ट्रेटेजिक थिंकिंग और इंटीग्रेटेड कैम्पेन्स के सीमलेस एक्जिक्युशन के साथ कम्युनिकेशन्स सर्विसेस की एक व्यापक श्रेणी प्रदान करते हैं। वे अपनी मूल विचारधारा पर काम करते हैं, जो "वकालत के माध्यम से जीवनभर के लिए क्लाइंट्स को बढ़ावा" है। इसके अलावा, वे तीन पिलर्स पर ध्यान केंद्रित करते हैं जो पीपल फर्स्ट, क्लाइंट्स फॉर लाइफ एंड बिजनेस सस्टेनेबिलिटी हैं।

सर्विसेस: पब्लिक रिलेशन्स, पब्लिक अफेयर्स, सोशल तथा डिजिटल, कंटेंट क्रिएशन तथा स्टोरीटेलिंग, कॉर्पोरेट सोशल रिस्पॉन्सिबिलिटी तथा एडवोकेसी, क्राइसिस मैनेजमेंट, फाइनेंशियल तथा कॉर्पोरेट सर्विसेस।

स्थापना का वर्ष: 2004

सीईओ: निखिल खन्ना

8.वैल्यू 360 (Value 360)

कंपनी के बारे में: वैल्यू 360 कम्युनिकेशन्स एक भारतीय पीआर कंपनी है, जिसका मुख्यालय नई दिल्ली में है। यह अर्ली-स्टेज बिजनेस की स्थापना पर केंद्रित है। कंपनी का उद्देश्य प्रैक्टिकल और मेजरेबल इंटीग्रेटेड कम्युनिकेशन्स प्रोग्राम्स पेश करना है। अब तक, वैल्यू 360 ने अपने कॉर्पोरेट कम्युनिकेशन्स गोल को प्राप्त करने में दुनियाभर में 100 से अधिक ब्रांड्स की मदद की है।

सर्विसेस: स्ट्रेटेजिक काउंसलिंग, डिजिटल इन्फ्लुएंस, क्राइसिस कम्युनिकेशन्स, रेप्युटेशन मैनेजमेंट, इन्वेस्टर रिलेशन्स, सोशल मीडिया तथा कॉर्पोरेट काउंसलिंग।

स्थापना का वर्ष: 2003

सीईओ: मनीषा चौधरी

9.कॉन्सेप्ट पीआर इंडिया लिमिटेड (Concept PR India Ltd)

कंपनी के बारे में: कॉन्सेप्ट पीआर भारत की सबसे बड़ी स्वतंत्र पीआर एजेंसीज में से एक है, जिसकी पूरे भारत में मजबूत उपस्थिति और विस्तार है। इसके अलावा, कॉन्सेप्ट पीआर अपने क्लाइंट्स को 150 से अधिक देशों में उपस्थिति प्रदान करता है। कॉन्सेप्ट पीआर को अपने प्रभावी मीडिया रिलेशन्स के लिए स्वीकार किया जाता है और यह ब्रांड, स्पोर्ट्स और फाइनेंशियल कम्युनिकेशन सेक्टर्स में एक जबरदस्त शक्ति के रूप में पहचाना जाता है।

सर्विसेस: ब्रांड और कंज्यूमर, क्राइसिस कम्युनिकेशन, डिजिटल कम्युनिकेशन, मीडिया और एंटरटेनमेंट।

स्थापना का वर्ष:1993

सीईओ- आशीष जालान

10. पीआर 24x7 (PR 24x7)

कंपनी के बारे में: पीआर 24x7  एक क्रिएटिव कम्युनिकेशन Firm  है, जो एक मजबूत डिजिटल विंग के साथ उत्तर भारत की सर्वश्रेष्ठ पीआर एजेंसीज में से एक है। कंपनी पीआर प्रोफेशनल्स, पब्लिसिस्ट्स, कंटेंट राइटर्स, स्ट्रेटेजिस्ट्स, मीडिया को-ऑर्डिनेटर्स और डिजिटल एक्सपर्ट्स जैसे ड्रीम अचीवर्स का समूह है।

कंपनी का नेटवर्क 18 राज्यों और 76 शहरों में फैला है और यह टियर 2 और टियर 3 शहरों का केंद्र है। क्राइसिस मैनेजमेंट कंपनी की विशेषज्ञता है। पीआर 24x7 रीजनल पीआर को बढ़ावा देता है, क्योंकि उन्हें लगता है कि छोटे शहर इस डिजिटल युग में भारत का भविष्य हैं।

सर्विसेज: पब्लिक रिलेशन्स, मीडिया मॉनिटरिंग, कॉर्पोरेट रेप्युटेशन, क्राइसिस मैनेजमेंट, डिजिटल और सोशल पीआर।

स्थापना का वर्ष: 2006

सीईओ: अतुल मलिकराम

PR agencies help assemble their clients' reputations throughout the media. They could analyze the associations and locate messages that are positive, and interpret these to be of value to the media. Likewise, they could take bad information and decide the best solution to decrease the harm.

Golin

Golin has been around for just over 64 years. They view themselves as a innovative PR agency which makes a difference in a time where attention is toughest to hold and attract. Their progressive nature is driven by data that influences the customer travel, a critical component in the current evolving marketing world. Their services include content production & production, content discovery & amplification, emergency management, data & analytics, employee engagement, inclusion & lgbtq+ strategy, influencer marketing, media relations & training, public affairs, social media, social function and UX/UI design. Their customers include Tiny Tickers, Pepsi, Mattel, MacDonald's, Lexus, Porshe, Roche and more. Golin is also a global company with offices in Noth America, Asia and EMEA.

Adfactors PR

About – Adfactors PR is a Multi-specialist, full-service Press release agency that ranks among Asia’s Top 10 PR Agency. They serve over 300 clients over 40 cities in India. Their clientele includes financial institutions, corporations, conglomerates and startups. They have a track record of providing customized PR solutions according to the requirements of the clients.

Services – Corporate Reputation, Capital Market Communications, Banking & Financial Services, Consumer Communications, Crisis Communications, Public Affairs and Digital & Social.

5W Public Relations

5W Public Relations is a full fledged PRAgency based in New York City, using a group of over 175 passionate and innovative experts. They partner with brands, both established and emerging, corporations, international interests, domestic corporations & consumer companies, start-up technology businesses, high-profile people, regional businesses, and other people to help them define and achieve their strategic PR goals.

The agency functions in various practice areas across B2C and B2B categories, designed to boost their clients' brand, earnings, and bottom-line outcomes. They implement powerful, proactive, and enthusiastic media relations efforts and give an extensive range of integrated marketing solutions to meet every client's unique needs.

5W Public Relations' services include integrated marketing, public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, and social media & digital marketing.

Their customers include Sparkling Ice, Triller, Topps, L'Oréal, The Trade Desk, Epicor, LifeStyles, Payless, SodaStream, and Vizio.

Genesis Burson-Marsteller

About – Genesis Burson-Marstellar is one of the leading global public relations and communications firm which has its headquarters in New York and is globally expanded in 110 countries across 6 continents. For the last 25 years, Genesis Burson-Marstellar has set amazing benchmarks with their creativity & imagination. They deliver integrated communications services to some of the best Indian & global companies. They are highly focused on delivering measurable results through evidence-based, ideas-driven and result oriented campaigns.

Communications Strategy Group (CSG)

Denver, Colorado-based Communications Strategy Group (CSG) is a strategic communications and marketing agency that offers public relations, content promotion, brand communications, corporate communications, social networking, and design solutions. Their most important customers are Fortune 500 companies and challenger brands across financial and professional services, health and wellness, education, technology, and consumer businesses.

They emphasize that they're more than a satisfied promotion and public relations service. They help organizations leverage high influence strategic communications and marketing techniques to solve their most troublesome challenges and activate expansion opportunities.

Some of their best-known clients include Crayola, Fisher-Price, Mattel, Wendy's, TransAmerica, and Vesta.

CSG strategists combine deep industry expertise, influencer relationships, data-driven insights, and access to a team of digital experts plus a full-service creative staff to provide communications and advertising strategies which are unique to all the client's brand characteristics and opportunities.

From content marketing and public relations strategy to brand articulation, crisis communications, and social media, CSG tells authentic stories which locate crowds where they are and transform them into customers and brand winners.

Edelman

About – Edelman is a global communications & Marketing firm with worldwide leading businesses & organizations as partners. They have proven strategy which is laser focussed on engaging audiences over time to earn trust. Along with providing traditional & enhanced PR, they also deliver integrated campaigns, digital strategies & solutions. Additionally, they have a diverse team of strategists, creators & counsellors with in-depth knowledge of markets, cultures, and issues.

Services – Brand Journalism, Business Transformation, Crisis & Reputation Risk, Performance Marketing, Media Relations & Public Affairs.

MSLGROUP India

About – MSL is a public relations and integrated communications partner with global expansion. They provide strategic counsel and creative thinking for building the brand. They create & execute insightful campaigns to build influence and deliver impact. It is an agency built through combination and acquisition. With their ability to influence & deliver impact, they stand out in the crowd.

Services – Reputation Management & Corporate Communications. Crisis & Issues Management, Employee Communications, Financial Communications, Policy & Regulatiry Communications & Consumer Marketing.

PR24x7

About – PR24x7 Network Limited is a creative communication platform, ranked amongst the best PR agencies in India with a strong digital wing. It was established back in 1999 in Indore, Madhya Pradesh. The company is a collective of dream achievers like PR Professionals, Publicists, content writers, Strategists, Media Coordinators, and digital experts. It has a network spread across 27 states and 76 cities and a stronghold in tier 2 and tier3 cities. Crisis management is the company's expertise. PR 24x7 promotes regional PR as they feel that the small towns are the future of India in this digital age.

Services – Public Relations, Media Monitoring, Corporate reputation, Crisis Management, Digital & Social PR.

BCW

BCW is a giant global full-service communications agency. It was formed from the merger of Burson-Marsteller and Cohn & Wolfe. It is part of WPP, a British multinational advertising, and public relations firm, and also the world's biggest marketing firm. The merger brought together the corporate and public affairs, crisis and issues management experience of Burson-Marsteller, along with the digital and creative, customer, and healthcare strengths of Cohn & Wolfe.

Its said areas of expertise are also colossal, covering almost every industry imaginable.

BCW aims to build large, insight-driven ideas that inspire activity and connection throughout the world. They assist their customers move, inspire, engage, and direct people in a positive direction, across all industries on a global scale. They're a channel-agnostic approach, with precious earned media in the core.

BCW is a finalist in the upcoming 2019 Global PR Agencies of the Year awards. Cohn & Wolfe won the North American Agency of the Year in the 2018 International SABRE Awards.

Edelman

Edelman is the world's largest PR agency. 2018 wasn't a particularly great year for Edelman -- they found that a 1 percent decline in global revenues. However, they are still a significant force in PR and communications. Their commission income in 2018 was reported to be 888.4M.

They've continued to add 600 creatives and planners over the past couple of decades, taking their personnel amounts to 5,618. According to the founder, Richard Edelmanthey remain undaunted by the challenge of directing the firm to a truly integrated advertising services player.

The electronic clinic now accounts for at least 20 percent of the firm's global revenues.

The company continues to generate high-quality work. It's a finalist for its 2019 International PR Agency of the Year. It won the award for Digital PR Consultancy of the Year in the Asia-Pacific region.

The client tasked Edelman with showing the people how KFC cares about young Aussies. Edelman leveraged the launching of KFC's Youth Foundation to get the word out regarding the company's charity efforts, but minus the stuffy company feel. With the founding of this new youth business, they found new limited-edition KFC merchandise ranging from enamel hooks to chicken-scented surf wax. Every purchase resulted in a donation to the base.

Table of Contents

1. Research
2. Content Writing
3. PR Soft Skills and Communication
4. Time Management
5. Marketing Skills
6. Social Media Skills and Analytics
7. Data Wrangling
8. Networking skills

Research

Research is a fundamental tool to customise effective communication strategy that fulfils specific needs and demands of a company. It is a way of collecting information about the company, demographics of customers, competition, and media. This ensures a two-way process of communication and avoids simple dissemination of information that lacks vision or direction. An up-to-date strategy that meets technology and speed, and corroborates with the demands of the market will elevate the potential utilisation of PR discourse for our clients.

Content Writing

With regards to managing relations, one of the key tools is to generate relevant content for the client. This content must meet the absolute threshold required for engagement and change in the behaviour of target customers. Dissemination of the brand’s message through multi-platform communication requires perfecting distinct genres of writing styles customary to said platforms that help maintain relationships across all forums. With the rise of non-traditional social media campaigns, the communication and engagement with the public have shifted towards a more transparent discourse, and the content should reflect the beliefs and values of the target audience for them (public or clients) to be able to associate with it and therefore, help clients establish their reputations on a stronger, more loyal note.

PR Soft Skills and Communication

Soft skills include teamwork, planning, problem solving, leadership, flexibility, etc. These are essential elements that act as catalysts to ensuring creativity, promptness, diversity, and understanding for the successful execution of a PR strategy. Constructive communication is a vital prerequisite that enmeshes the skills together in a coherent manner. Communication skills also extend to writing skills with the (an) eye for impressive content for the audience.

Time Management

In the high-pressure environment of PR, the ability to be Poly synchronous and manage various projects with different deadlines and at the same time fulfilling the needs of multiple clients is crucial to the success of a PR firm. This skill can be acquired by micromanagement of time as well as setting short-term goals for every team member. Time schedule can be formulated with regards to the concept of urgency versus the importance of the task, which is based on the Eisenhower Model of time management, prioritizing different types keeping their importance and urgency in mind. Besides, the process involves scheduling, multitasking, paying attention to details, and project management.

Marketing Skills

Marketing skills incorporate research about variables like the product, pricing, promotion, and sentiments of the audience, as well as integrating the information into a coherent strategy by assessing and providing information as well as decision making. It also includes tools like SEO, keyword research, trend analysis, web analytics, and the users’ experience of content.

Social Media Skills and Analytics

It has become imperative for PR practitioners a must use social media analysis to improve the flow of communication between the clients and their customers. Social media trends change every year, and companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers. It also helps keep a track of a company’s performance derived from public information.

Data Wrangling

With the rapid increase in data becoming an integral part of almost every business, data wrangling is a skill that becomes a vital tool for professional progress as it gives a way to organize and use data from its raw form into a more coherent and valuable format for further analysis.

Networking skills

PR professionals require the skillset to form healthy interpersonal relationships. The size of one’s network is directly proportional to acquired knowledge and information related to the field. Therefore, along with exploring new relations, it is also important to maintain and retain the old ones. Word of mouth is an effective strategy when it comes to building loyal customers for a company, and that can be achieved by offering them favorable experiences and lasting contact.

Continues to read ….

• 8 Skills for PR Professionals to Rule the Next Decade in PR
• Case Study – KooKu App
• Case Study – Pav Dharia
• PR 24×7 in its new initiative of making workplace feel like home announced its team as stakeholders of the company
• PR 24×7 constituted “Women Harassment Committee”, adhering to the guidelines formed by the Government of India

About – Kooku App

Kooku app was launched in January 2020 and has been offering popular programs on its platform. Appeal of Kooku App is not only across the length and breadth of India but it also boasts of viewership from countries such as US, UK, Canada and other Countries.

Kooku has ~ 10 lakh active monthly users, with weekly user engagement being over 2 hours and 30 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment. Kooku is available on Android and on the web.

Objective:

Kooku App has a consistent line up of entertaining content. The application has aimed to bring the Indian audience to terms with Bold and Adult content. India however has been a consistent market for Adult content but has a variable audience that only prefers english content when adult content is talked about. However looking at the market and local audience interest for such content, Kooku app saw an interesting opportunity in its audience and created niche market of its own

Challenges:

• To sell adult content and create audience and market for the same
• To introduce the brand to the media
• To talk about the content in limitations of media acceptance
• To manage media expectations for getting coverage
• To cater multiple markets and conservative audience in Rajasthan, MP, Chattisgarh, UP, Bihar, Jharkhand, Punjab, Haryana
• To get coverage in CAT A print publications due to editorial issues

PR Tool used: Press Release

• To create awareness and launch the application
• To talk about various show launch
• To talk about exclusivity of content
• To highlight growth in subscription numbers

Result:

The app was accepted well by the media and we were able to deliver best outputs

• Total eight release issued so far for the brand
• Total 283 coverage garnered for the brand
• Out of which 103 Coverage in CAT A category papers

February 2021: The coronavirus pandemic has not only led to a huge loss of human life in many unprecedented ways but has also victimized many small and big businesses. The economic disruption caused by the pandemic is very devastating and people are still struggling to recover from the impact of the lockdown imposed during this time. Aviation, Tourism, Hotels, and other big-small businesses suffered the most. Many businesses have already been shut down, while some are still struggling to survive. In such a situation, the #PR24x7CCI campaign aims to compensate for the losses the businessmen are facing during this Covid period. Through this campaign, you can reach out to many customers all over the country and expand your brand value in the market. The initiative is launched by PR24x7, one of the country's renowned public relations companies, in which they are offering to publish press releases, feature articles, or visual content related to your business in both online and print media for free. For more information in this regard, you can mail to Reputation@pr24x7.com or contact 7869917072.

Talking about the initiative, Phool Hasan, Senior Manager of the company says that, “The purpose of the #PR24x7CCI initiative is to provide relief to the businesses suffering from the effects of the pandemic. These will not only help small companies and entrepreneurs to create an identity on the national level but will also benefit those big industries or businesses who want to strengthen their hold in 2 or 3 tier cities."

One can avail of the benefits of the initiative till 31 March 2021 on a first-come-first-served basis. The organization will give priority to the first 150 companies. This campaign will be beneficial for the businesses who have lost their grip on the customers or suffered from huge losses during the lockdown imposed due to Covid 19.

To know more about this campaign, you can contact Reputation@pr24x7.com or 7869917072.

LINK: https://links.pr24x7.com/pr24x7cci

Public Relations (PR) is about communicating with your target audience. Depending upon your company, you may have lots of people to communicate with or just a few. Whether you handle your own PR or engage an agency depends on your budget and objectives.

To carry out your own PR, you need resources in-house, either an existing staff member who has experience with online PR or by recruiting a new member of staff.

If you have the budget but no time, the best solution is to engage a PR agency that can achieve results in an efficient and effective manner. Because they have the experience, PR agencies can provide additional benefits, such as identifying suitable online areas quickly to post PR to reach your target audience and measuring results.

If you have time but no budget, you need to decide:

• What you want to achieve (your Specific, Measurable, Achievable, Realistic, Timed objectives).

• Who your target audience is.

• What your target audience is reading.

• Which websites your target audience uses and how.

Some staff training may be needed if you are going to manage your own PR. You need to consider:

• What’s your policy for talking to journalists?

• Who can talk to journalists and will they be available out of hours?

• Do you have photos available?

PR agencies have vast experience and know what will and won’t work. Even if you are considering managing your own PR, do speak to an agency to get a second opinion.