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Rogers and Charles note that "Red Bull gives you wings" is a metaphorical expression portraying Red Bull's potential in enhancing mental and physical capabilities, making the expression a clear and persuasive approach to streamlining consumers' attitudes towards purchasing intention (2). Despite facing a lawsuit for its slogan, the company markets itself by maximizing the idea behind its motto by the production of action-packed and high-flying content involving several sports activities.

Every Red Bull's advert anchors on its slogan by helping the company define the high energy content rendered by the drink to its customers (Wong and Man 5). The slogan echoes the drink's associated benefits of stimulating the emotional and physical components of the consumers so that they prosper in various life arenas. Since the conceptualization of the slogan, researchers have ventured into establishing its validity and empirically establish the link between the drink and physical wellbeing. Red Bull is made from glucuronolactone, caffeine, and taurine ingredients, making the drink unique in revitalizing the human body and mind (Rogers and Charles 5). 

Red Bull drinks have emotional and physical gains that make consumers stimulated physically and emotionally, rendering anticipated effects of better alertness, heightened mood, and boosted memory capabilities (Wong and Man 7). The drink's unique ingredients make it motivate the emotional and physical domains, helping consumers' memory, alertness, and mood, thus making it have wings.  As a marketing strategy, the slogan seeks to portray the brand's uniqueness and potential. Additionally, the marketing strategy is one of the most responsive because it persuades and reorients the market consumers' attitudes towards purchasing intention.

The “Mozart Effect” has limited and even insignificant influence in relation to the performance level of spatial-task testing in the latest studies on schoolchildren and college students. The so-called enhancement on performance started in the early ’90s from the study made by Rausche and colleagues. In the study, college students showed an increase in the performance level after exposure to the “allegro con spirito” of the Mozart sonata.

However, the most comprehensive and up-to-date meta-analysis was done on over 3000 subjects where each group was given either musical stimulus as the Mozart sonata, non-musical stimulus, and the absence of any stimuli separately. The results showed a minimal to none specific effect on the spatial task performance of the subjects under the three listening conditions (Pietschnig et al. 314).

Another study on college students showed no effect on either the number of maze recursions or the overall quality of maze solutions after exposure to three listening conditions such as the piano concerto by Mozart, repetitive relaxation music, and silence (Wilson et al. 365).

In a similar study, a large sample of 10 and 11-year-olds was divided accordingly and exposed to either Mozart,  contemporary pop music, or simple news broadcasting, then made to perform a square completion and folding paper test.  The results showed the group of children that listened to a piece of popular music at that time performing better than the rest. The study further shows consistency with other findings on the benefits of music listening, the kind of which is detrimental to one’s own liking(Schellenberg et al. 202).

In conclusion, an increase in performance level, if there is any in relation to musical stimuli cannot solely come from the “Mozart Effect” but can be a result of listening to the kind of music you like.

The term “smartphone” was coined in 1992, nearly fifteen years before the first Apple iPhone would be released, and twenty-eight years before the global pandemic of 2020, when social distancing has kept people separated, but smartphones have held us together. In the book, Freak the Mighty, Freak, a young boy with a minuscule body and enormous mind, makes this statement, “Television, the opiate of the masses ... Opiate, a drug,” he says. “Massive, that means large and heavy. Thus television is the drug of fatheads. Opiate of the masses.” (Philbrick, 1993) Freak lives in a pre-smartphone era, yet he identifies an acute observation of the effect of technology on peoples’ brains. Television used to be the opiate of the masses. Now, smartphones are the drug for fat heads, contributing to social interaction, anxiety, depression, and lack of focus.

The Gateway to Mental Health Services released an article stating that millennials, the first generation to grow up with smartphones, are “the most anxious generation.” (Foster, 2020) Why do we have such anxious young people? Social media and smartphones. Social media, typically accessed on your smartphone device, increase expectations of a dazzling life and heighten unattainable beauty standards, thus setting individuals up for disappointment and shame. Social media users can begin to feel depressed about their less-than-glamorous lives and anxious about what others will think of them when they find out how unromantic everyday life is. 

The quick click phenomenon has inebriated young people’s focused attention. University of Texas professor, Adrian Ward, conducted a study where he gave one control group of college students a test without having their phone nearby, and a second control group taking the same test with their phones turned off of the table next to them. Ward discovered that “Your conscious mind isn’t thinking about your smartphone, but that process — the process of requiring yourself to not think about something — uses up some of your limited cognitive resources. It’s a brain drain” (Ward, 6AD). This brain drain takes away from millennials and generation z’s ability to stay focused on one topic. 

The psychological effect on individuals who have grown up with smartphones is not a positive one. While there are redeeming qualities, our youth are struggling with depression, lack of ability to focus, and social anxiety. Smartphones are working as the opiate of millennials and generation Z, addicting young people to unfocused, anxious, despondent existences.