Partner Marketing Executive в Microsoft

Responsibilities

Drive overarching partner plans, campaigns & platforms that deliver sell-through and earn fans by leveraging omnichannel strategies and tactics:

(20%) Strategic Business Planning:

Create short, medium and long-term full-funnel disti and thru-partner execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI

(20%) Partner Experiences:

Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Build brand advocates among retail sellers through training, evangelism and community engagement platforms
Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Deliver compelling demo experiences through sell in of Retail Demo Experience platforms
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Localize global campaigns & creative to regional nuances and partner requirements

(20%) Partner Centricity & Relationship-building:

Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
Understand partner capability to identify key opportunities and drive joint value initiatives
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(20%) Execution Excellence:

Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
Proficient across Microsoft programs, platforms and tools

(20%) Analytics and Insights:

Analyze performance results against execution activities to identify causals, opportunities and action plans o Incorporate key insights from accounts to drive informed marketing action plans
Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Four Year college degree or relative work experiences

3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail or Commercial Sales
Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
Executive & Intercultural communication skills
Strong partner relationships
Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms.

Expertise landing and coordinating cross-discipline marketing programs and sales programs.

Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
Experience managing ambiguity and rapid change – demonstrate agility and risk-taking

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