Brand & Communications Manager в Philips

In this role you will be responsible for:

Development and coordination the execution of the strategic brand and corporate communication plan across Health Tech (above BMC level) to support strategic market and marketing objectives (as opposed to marcom and sales comms support), including:

Earned coverage in top tier media outlets (e.g. business national dailies, weeklies, broadcast, radio) and healthcare/tech trade media
Thought leadership programs across media, Government, Academia and other audiences to grow Philips' mindshare in health technology (e.g. activating global initiatives such as the Future Health Index; identifying influential speaking opportunities, etc).
Local execution of Internal communication & engagement on brand vision
Local brand custodianship
Planning and executing of local partnership and sponsorship

Communication strategies

Provide executive communications support to market senior management to profile them as thought leaders in health technology (e.g. speeches/presentations/Social channels)
Partner with Group Press Office on global announcements and crisis communications where needed
Promote Corporate Social Responsibility (CSR) activities

Driving Employee Communication

Manage employee communications, working with Group Employee Communications, including, but not limited to:

Culture activation
Philips Leadership team (PLT) cascade
Town Halls,
Newsletters

Brand & Communications

Responsible for the following areas of Brand & Communication within Market:
Brand (HealthTech)
External Communication for Russia and CIS

We are looking for:

University degree (Bachelor’s degree)
5+ years of related experience in Healthcare, Pharma or Technology B2B
B2G & reputation communications experience is strongly preferred
Knowledge on local media landscape and interpersonal relations with key media with focus on B2B media and Healthcare trade media
Experience in managing communications processes across matrixed organization
Excellent oral and written skills
Strong project management and organization skills
Out of box thinking and creativity

Apply:

https://philips.wd3.myworkdayjobs.com/jobs-and-careers/job/Moskva/Brand---Communications-Manager_402445/

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