Web аналитик в Kelly Services

RESPONSIBILITIES

Understanding the behavior and expectations of online visitors
Leading definition and sharing of best practice approaches for analyzing online user behavior
Using a variety of tools to extract and analyze data generated by online user activity
Creating data visualizations and presentations to provide actionable and compelling insights to stakeholders that are easy to understand and have demonstrable results
Collaborating with technical analytics analyst, web production, web development and marketing teams to implement required tracking and tagging
Collaborating with technical data science team members preparing data sets for reports
Creating and maintaining detailed documentation of analytics events, variables, segments, etc.
Working across teams to design custom segments based on historical qualitative and quantitative data that can be used to enhance our reporting
Applying comprehensive views of online consumer behaviors through quantitative (online), and qualitative (voice of customer, usability, etc.) metrics to support stakeholders
Collaborating with stakeholders to understand and document requirements for ongoing and adhoc reporting
Creating and maintaining customized dashboards/reports in our analytics and BI systems
Researching anomalies and/or bugs reported by report users

Requirements

Passion for data, bringing actionable insights to life and activating stakeholders
5-7 years reporting, data mining and analysis with enterprise web analytics platforms and tagging
Higher Education in Marketing, Statistics, Computer Science or other related fields
Excellent English skills (communication and writing)
Strong verbal and visual communication skills to present and explain insights
In-depth knowledge of Google Analytics, Data Studio required
Experience in business intelligence and data visualization software such as Tableau, Microsoft Power BI (custom metrics, dimensions, ad-hoc views, charts, complex dashboards).
Strong proficiency in Microsoft Excel: pivot tables, lookups, etc. and PowerPoint
Experience with Adobe Target and Optimizely
Solid understanding of Google Tag Manager
Experience with user testing platforms and approaches
Stay abreast of new features/developments for additional data gathering opportunities
Strong quantitative analytical capabilities and problem-solving skills
Excellent attention to detail and accuracy
Curious and passion for learning
Ability to work effectively with different teams in marketing, creative, technical, etc. in a fast-paced environment, under deadlines

Apply:

https://jobs.kellyservices.ru/vacancy/f40b2565

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position