August 25, 2021
Junior Product Manager в BIC
As a Junior Product Manager, you will be responsible for:
- Marketing analytics
- Market data (GFK/Nielsen): analyzing trends of BIC & competition and providing insights for further actions
- Internal data: sell-in, sell-out, profitability of BIC products
- Competition: media & BTL activities monitoring, price monitoring, store checks
- Marketing planning for the designated product segment
- Marketing plans preparation (under line manager supervision), translating market data & company priorities into actions:
- Product strategy recommendations & product launches
- Price strategy
- National promotional priorities & activations
- Marketing plan presentation to the Sales team & top management
- Product launches & assortment management
- Constant assortment follow-up & optimization: Volume, Value, Profit, Revenue KPIs
- Product launches preparation: 4P strategy upon the local market data insights & priorities:
- Choice of the global products suitable for the local market
- Pricing & Promo strategy decision & Product PnL calculation
- Selling story preparation & presentation to the sales team
- Product samples reception & Certification process leading (together with Supply Chain department)
- Customer meetings participation & product presentation if necessary
- Product training preparation, update & presentation for internal and external Sales force
- Brand activations
- ATL & BTL support plan preparation & execution:
- Agency brief preparation
- Agency briefing, debriefing
- Planning & execution control
- Results analysis & optimization
- Organization of the brand participation in trade fairs and exhibitions
- Budgeting & Documentation for the designated projects
- handling the marketing budget
- documentation flow responsibility
Qualifications
- University degree
- 1-3 years of experience in commercial department in FMCG: marketing / trade marketing / category management/ product management / brand management
- Level of English: Upper-Intermediate +
- MS Excel and Power Point proficiency
- Analytical thinking, ability to work with big amounts of data
- Business-driven mindset
- Drive for result, hands-on approach
- Aspiration to see the result of marketing action translated into business KPIs (sales results)
Apply:
https://jobs.smartrecruiters.com/BIC/743999768113124-junior-product-manager-stationary-
Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position
Отзывы о компании BIC на сайте Dream Job
August 25, 2021, 12:47
0 views
0 reactions