Senior Trade Marketing Manager в LEGO

Your core responsibilities will be:

• Develop and roll out strategies for lower Marketing funnel to make LEGO #1 choice for Shoppers in Russia and CIS across purchasing channels
• Drive Shopper agenda in Russian organisation
• Lead the Team of 3 Trade marketing SMEs + provide direction to eCommerce marketing expert
• Ensure strong interface with KAM and FS Teams to drive excellence in execution and secure #1 LEGO SOV in toy category instore and online
• Drive Store of the Future project
• Manage Trade marketing funds, striving for maximum effectiveness and with “more for less” mindset
• Vendor management for TM area
• Lead capability programme for own team together with eCom team to ensure organisation is future-proof

Do you have what it takes?

• Leadership experience
• Experience within Brand, Trade / Shopper Marketing and/or Sales, ideally from one or more FMCG companies
• Strong understanding of Customer Value Proposition and Shopper needs and behaviour
• Proven track record of driving Shopper marketing initiatives from strategy to execution
• Ability to translate insights into action
• Understanding and genuine interest for eCommerce and the opportunity within the channel shift
• Strong stakeholder manager with ability to build relations and impact key stakeholders to ensure that all are working towards the same goal
• Strong communication and presentation skills
• Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
• Future thinking – ability to anticipate trends and ability translate them into pilots and adjust towards them

Apply:

https://www.lego.com/en-us/aboutus/careers/job/58765882

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

Если вы текущий или бывший сотрудник компании LEGO, вы можете оставить отзыв о работодателе на сайте Dream Job: bit.ly/dj_lego