Product Manager в Abbott

Core Job Responsibilities:

1. Strategic planning

• Develop brand/market strategy (5 years strategy and LRP)
• Develop 1 year marketing plan
• Develop cycle plans and contingency plans
• Perform forecasting
• Use monitoring data to feedback and propose strategic planning/tactics

2. Project Management

• Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
• Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
• Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information
• Ensure timelines are met and financial results are maximized

3. Monitoring

• Constantly assess effectiveness and ROI of tactical initiatives implementation:
• Measure customer response/effectiveness
• Manage promo expenses and resources mix
• Monitor KPI’s (sales, MS, price, SFE, clinical trials progress, supply)
• Monitor competitive activities and strategies (analyze key market data)
• Get data to feedback and propose strategic planning/tactics adjustments

4. External customer development

• Segment and Identify key customers at each step of patient flow/product value chain (physicians, patients, KOLs, etc)
• Develop and implement plan to build relationship with key customers and influence them
• Identify opportunities to align brand and customer goals (new business development)
• Optimize customer synergies to develop brand/market advocates

Expected Performance Standards

• Deliver programs on time and within budget
• Achieve market share goals and Plan sales forecasts
• Deliver personal IMPACT goals
• Demonstrate thorough, in-depth understanding of market and drivers
• Understand and adhere to Abbott corporate (not merely local) standards and serve as an example for others
• Be the Product(s) “Champion” within and outside the organization
• Comply with internal rules and regulations and Company policies and procedures including but not limited by Code of Business Conduct , Conflict of Interests Policy, Car Policy, Temporary Disability Policy and other relevant policies.

Success Profile

Minimum qualifications

• University degree
• Experience in the medical devices industry not less than 5 years, specifically in marketing and/or professional education
• Fluent English
• Good command of PC (good knowledge of Excel and Power Point)

Preferred qualifications

• Prior Business Degree or Marketing qualification
• Commercial PM experience
• Medical, Pharmaceutical or Biology Degree
• Personal Qualities
• Result orientation
• Analytical abilities
• Excellent listening and communication skills
• Learning fast
• Time management and settling of priorities
• Excellent presentation and negotiation skills
• Creativity and positiviness
• Confidential and trustworthy
• Desire for permanent professional self-improvement
• Team-player

Apply:

https://www.jobs.abbott/us/en/job/ABLAUS30981253ENUSEXTERNAL/Product-Manager

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