Brand marketing specialist в NIKE

Based in Moscow, you will join our marketing team. This team will be accountable for:

Humanizing our brand through relationships on the ground with key communities, athletes, and athletes* that move our world forward through movement.
Engaging members 365 with a focus on activity (movement), connections (relationships), and purpose – optimizing key membership metrics and bringing the magic of Nike to life on the ground for the members who love us the most.
Owning targeted creative extensions to specific city needs.
Fueling our global engine with sharp, relevant insights that can scale.

Your core duties will include:

Identifying the people & organizations that best align to our brand values and can serve as the human face of our brand in one of our key cities. Then managing these relationships in a robust yet balanced fashion
Developing storytelling to empower these relationships, powered by our membership marketing engine, those drive consumers to become members, that mentor our members to become better athletes*, and that rewards our most engaged members IRL with the magic that only Nike can bring to life
Capturing structured and continuous consumer & member insights to allow us to better serve members in Moscow, and to feedback to EMEA/Global to help longer-term & seasonal concepts
As brand-defining concepts emerge from Global/EMEA, in order to have an impact in the cities that shift trends, this role may support in executing local extensions of such key concepts.
As city creative campaigns develop to address particular hyper-local insights or areas of purpose and execution.

Leadership Competencies

This role requires individuals to:

Embody Nike D&I values and Maxims, always.
A minimum of 2 years experience in brand and/or brand functional management, with ideally a strong focus on cross-functional marketing.
Prior marketing experience in Moscow crucial.
Instill trust by gaining the confidence and trust of others quickly through honesty, integrity, and authenticity. Models reliability and ensures that the team meets its commitments.
Foster effective teamwork by building cohesive relationships that apply their diverse skills and perspectives to achieve common goals.
Hold themselves and others accountable to meet commitments. Accepts responsibility for successes and failures of own work.
Cultivates innovation by crafting new and better ways for us to work, and seeking new areas of marketing to test & learn
Think Strategically about future possibilities and translating them into breakthrough strategies. Think beyond the day to day, taking a core interest in our consumer & athlete

Functional Competencies

Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city.
Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
Digital Mentality - Work closely with the team to execute the brand plan to drive member metrics, brand, and business growth to be defined through CFE goal setting.
Direct Marketing knowledge/experience is preferred.
Strong understanding of the sport performance/lifestyle dimension of consumers and ability to connect with them through a sport and cultural lens.

Apply:

https://jobs.nike.com/ru/job/00524896

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

Если вы текущий или бывший сотрудник компании NIKE, вы можете оставить отзыв о работодателе на сайте Dream Job: bit.ly/dj_nike