January 31, 2021
Regional Market Analyst в Essity
Main tasks:
- Retail audit (Nielsen) data analysis:
- Perform analysis of Retail audit data on regional and local (Russia) levels:
- tracking, analysing and reporting market, category, channel dynamics, promo, brand performance, etc.
- supporting regional and local teams with ad-hoc analytic requests
- development/automation of regular reports
- Ensure regular control of region EEMEA retail audit data robustness and accuracy by providing coverage analysis
- Build Customer Marketing, Marketing and Sales team analytical capabilities via regular Nielsen software and reporting trainings
- Manage, supervise Retail Audit data provider in Russia (Nielsen) to get best in class services and ensure accurate, timely and cost-efficient execution
- Household panel & syndicated studies (TGI/MMI):
- Support Region EEMEA key stakeholders with relevant shopper, customer insights (penetration, consumption, frequency of purchase, gain & loss analysis, etc.)
- manage specifically Russia household panel & syndicated studies process: set up, questionnaire confirmation (syndicated studies), reports debrief, follow up
- Support Region EEMEA Customer Marketing teams with Category Management analysis, by providing relevant analytics and translating results into business
- Collect, analyse and report on available TGI/MMI data on the regional level
- Shopper and consumer studies: Support Regional Shopper and Consumer Insight manager with shopper/consumer research (continuous and AdHoc) projects, including project set-up, control, execution and follow-up
- Gather information, monitor data across different sources (Nielsen, Edge, IGD, Europanel, etc.) on relevant markets, retail trends, activities, and contribute to data and insight sharing with others (within and outside organization)
- Support validation of Category vision, drivers, plans and/or recommendation by ensuring relevant insight is available to support argumentation
- Contribute to best practice sharing, European Insight networks and projects
- Lead market estimation process by categories across Region EEMEA: ensuring annual update of the category sizes volume, value and growth forecast
Key competencies:
- University Degree: preferably statistics, sociology, marketing, economics
- Minimum 5-7 year experience in retail audit/consumer, shopper research as a research analyst/manager in research agency or in FMCG company
- Experience in FMCG is required
- Experience with Retail Audit (Nielsen) is required and knowledge of Ad Hoc consumer/shopper studies in FMCG industry (preferably quantitative studies) is welcome
- Strong data analysis and visualization skills, including the ability to manipulate data, produce tables and create visually appealing charts.
- Proficient knowledge of Excel and PowerPoint, Power BI
- Strong organizational skills and the ability to realize and prioritize multiple projects simultaneously
- Excellent verbal and written communication skills and the ability to interact and engage with a diverse group
- Fluent English (the person has to be able to communicate in English, written and verbal)
- Open, ready to support & consult
- Problem – solving and result oriented
Successful candidate we would like to offer:
- Career and professional growth opportunities
- Competitive salary level
- Participation in bonus system in accordance with the company’s policy
- Medical and life insurance, meal and fitness compensations.
Apply:
https://essitycareers.ru/?Job_Requisition_ID=Essity206675
Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position
Отзывы о компании Essity, этапы отбора и зарплаты на сайте Dream Job: bit.ly/dj__essity
January 31, 2021, 12:04
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