Brand Manager в Diageo

Top responsibilities

Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight.
Work with cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space).
Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.
Jointly own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan.
Understand and manage pricing & promo strategy, margin mix and volume drivers.
Translate strategies into brilliantly executed plans that consistently beat the competition and gain share.

Ideal experiences/qualifications/capabilities

4+ years of relevant marketing experience.
Existing capability to build genuine relationships built on mutual trust & respect.
Successful management of senior stakeholders, resulting in strong and positive outcomes.
Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results.
Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.
A history of working across media, digital, experiential, PR, culture.
Demonstrated brilliant execution to high standards across various pillars of brand building.
Deep personal accountability for great performance.
Strong commercial and numerical acumen with attention to detail.
Experience working across multiple countries/geographies.
Fluent English – is a must.

Apply:

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