Brand Manager в Hasbro

Brand Management (40% of time)

Develop and execute local brand marketing plans, for Marketing Manager approval in accordance with Global strategies
Work collaboratively with Specialists (Media, Communications, Digital, Trade) – to brief on the consumer Go To Market strategy and ensuring their implementation
Partnering with Specialists to deliver Globally aligned communication plans, leveraging Global Assets
Partner with Specialists to deliver Go To Market execution tools – based on communications brief, review recommendations and monitor execution including advertising development, editing, digital activity and PR
Development and execution of National campaigns
Adaption of advertising material (eg TV commercial)
Management of owned platforms / .com / social
Presentation of brand strategy / marketing plans to key stakeholders at relevant events
SOX and Code of Conduct compliance for all Marketing activities

Product Management (50% of time)

Product range selection, planning and support of channel strategy
Analyze sales data based on Business Intelligence profile input and NPD data, monitoring item and brand performance to ensure its tracking to the financial targets. Creating proposals to maximize high-performing or rectify slow-moving items/brands
Provide input into Sales Analysis Review (Forecast Meeting) with volumes and phasing specifications
Work closely with Planning to manage forecasting / inventory. Support close out /excess decisions
Monitor ongoing media plan vs stock availability and performance
Provide input into local pricing
Day-to-day communication with Global Brand, Regional Marketing, Planning, Sales Teams on product portfolio
Budget Management (10% of time)
Brand budget control, with Marketing Manager supervision
Create PRs / POs in SAP system
Make recommendations and understand the full spend behind brand activity and ensure it complies with targets

Competencies required

Skills Required

University degree in economics/marketing
Experience in marketing within brand management at least 1,5 -2 years
Experience of writing and delivering effective presentations, both in Russian and English
Project management experience
Ability to persuade and influence at “all levels”
Ability to probe and challenge
Ability to analyze and interpret data
Experience of creating and delivering effective presentations
Ability to see ‘bigger picture’
Budget management basis
MS Office and Project Management skills
Fluent in Russian and English (Upper Intermediate and above)

Apply:

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