Brand Manager в Mondelez

Executes annual category marketing plans for P&L delivery with a monthly/quarterly and annual horizon.
Develops 360degree support programs for all NPD launches, brand relaunches, including BTL, Digital, sales activation
Execution of superior consumer and customer activations of agreed brand equity, renovation and innovation 4-2-1‘s
Briefing and development of digital creative
Understands a brand P&L and its relevant profit levers across the cluster/country
Supports profitability improvement projects (Productivity)
Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
Leads tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
Understands the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Internal reporting and other duties as assigned

University degree in Economics, Marketing
Good command of English (Advanced level)
Min of 3 years’ relevant experience in blue-chip multinational FMCGs in the Marketing department
In-depth understanding of consumer needs
Influencing senior teams
Experience in BTL, digital activations

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