Associate Retail Marketing Manager в LEGO

Core Responsibilities

Develop B2B eCommerce sales through creating and executing trade marketing activities with Pure eCommerce customers of the LEGO Group:

• Together with Marketing department build the Trade Marketing calendar to support key priorities.
• Utilize available promotional mechanics and optimize the application of customer budget to ensure the best return on investments.
• Continuously test and optimize Ad placements to improve performance metrics of eCommerce communication.

Prepare high-quality assets to deliver key messages:

• Brief Digital Merchandiser and communicate with agencies directly to deliver high quality of materials.
• Ensure the application of all marketing guidelines to protect the LEGO brand.
• Produce assets together with customers (including banners, emails, videos, articles and other formats).

Analyze results and share best practices:

• Create reports explaining the effect of each promotion and present them internally to the LEGO team and externally to customers.
• Exchange experience with regional and global colleagues.

Play your part in our team succeeding

You will join and strengthen the capabilities of our eCommerce team – Russia & CIS.

The key objectives of this role are:

• Improve LEGO sales within eCommerce.
• Drive marketing development of B2B eCommerce to help achieve our business goals.

Do you have what it takes?

• Several years of working experience in Performance or Online Trade Marketing areas.
• Key skills would be traffic and project management.
• Strong analytical capabilities, expertise in driving online operational KPIs.
• Confident user of web analytical platforms (Google Analytics).
• General business understanding of running trade promotions.
• Comfort with technology, including the ability to understand key technical issues and their implications.
• University degree in Marketing or IT would be a plus.
• Fluent in Russian and English (no less than Upper-Intermediate – C1).

Apply:

https://www.lego.com/en-us/aboutus/careers/job/58729178

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Если вы текущий или бывший сотрудник компании LEGO, вы можете оставить отзыв о работодателе на сайте Dream Job: bit.ly/dj_lego