Junior Brand Manager в PepsiCo

Job Description

• Getting incremental growth in Savory via Driving of main occasions & demand moments incl strategic partnerships
• To drive snacks business growth taking full-scope responsibility for HS: development and outlining of Lay’s MAXX purpose at RU BU, including all collaborations with AFH (esp KFC).
• Further definition of hunger satisfaction platform in RU BU and possible proposal for acceleration
• Develop ATL communication including TVC and consumer support plan
• Joint collaboration with X5 for customized program activation
• Prepare product production in close collaboration with plant, commercialization team, R&D & insights
• Development of sales and in-store strategy in close collaboration with SBM and cross-functional teams
• Projects of foil renovation
• Development of write-offs procedure for Snacks
• Contributing to developing of the Lay’s activations and responsible for it's execution
• Control of brand P&L / price&promo strategy for dedicated activities/sublines
• Demand planning & control for dedicated activities/sublines
• Budget control, incl working/non-working split
• Prepare regular business performance reviews for management team (incl PBR inputs)
• E-com&AFH acceleration
• Key events preparation (internal&external)

Qualifications/Requirements

• Min. 1 year experience in brand marketing with international FMCG companies
• Successful experience in brand communication development and deployment
• Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
• Strong analytical skills (sees connection in data, trends, quickly analyzes complex problems)
• Strong communication and presentation skills
• Ability to multitask
• Ability to work in a matrix organization
• Desire to share expertise and develop people (brand assistant is supporting the team)
• English – Fluent

Apply:

https://www.pepsicojobs.com/main/jobs/225898BR?lang=en-ru

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