Business Development and Trade Marketing Manager в Brown-Forman
Meaningful Work From Day One
Business Development Manager is responsible to develop commercial agenda for the region and acts as a frontline and thought partner for the day-to-day cooperation for 8 CIS markets. The role leads development of a clear strategic vision and plan for accelerating the Brown Forman business, guides implementation of commercial and trade marketing campaigns. Responsible for building the internal & partner capabilities to long term success.
The international nature of business requires collaboration with various internal and external stakeholders and cooperation with diverse teams.
What You Can Expect?
- Develop and implement commercial strategy for the CIS cluster and individual markets aligned with brand strategies, the long-term goals and priorities.
- Partner with the local distributors in building annual plans ensuring integration of the BF brand strategies into all trade channels and including quantitative and qualitative targets such as distribution, listing, merchandising standards, shelf share target, picture of success, strategic pricing positioning, temporary price reduction, trade education and motivation programs, etc.
- Oversee and monitor the execution of commercial and promo plans across the commercial mix; seek growth opportunities.
- Manage and control trade/discount budget and ensure efficient investments.
- Assess opportunities, challenges, and risks to performance, provide recommendations on solutions and necessary resource allocation.
- Manage volume rolling forecast and reporting process with the distributors.
- Builds strong and productive partnerships with distributors teams.
- Identify capability gaps, enable relevant development for brand & commercial teams.
- Communicate effectively with internal and external stakeholders on plans, performance, opportunities and risks, insight & learning.
- Obtain and utilize data to develop category, consumer and competitive insights
What You Bring to the Table?
- University Degree
- Decent years of experience in sales, channel /KA management
- Trade marketing Experience would be a plus
- Experience in the wine and spirits industries or FMCG
- Solid business, brand, and commercial acumen
- Knowledge of CIS region would be a plus
- Fact-based approach to brand & business leadership, leveraging insight & analytics to drive decision making
- Communication and relationship building skills
- Multicultural business environment in the background, understanding of the cultural/ethnical differences, ability to successfully navigate those to deliver on business strategy w/o compromising B-F values
- Fluency in Russian and English
Apply:
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