Media & Digital Manager в Diageo

Top Accountabilities

Work to deliver fully integrated connections strategy and plans. Responsible for ensuring all activity operates 100% ‘no dead ends’ across the consumer journey
Media leadership: ability to influence media decisions at all levels internally and externally with maturity and grace.
Acting as a holistic media expert responsible for delivering world class data-driven media plans for our brands that are activated brilliantly working seamlessly with your category brand teams
Influencing and building capability in order to drive effective media planning that delivers category and brand growth
Ensuring all media plans for our brands across the portfolio uphold our global media standards
Work in collaboration with senior stakeholders to influence media investments decisions
Ensure appropriate use of data, insight & econometrics as part of the connections planning process
Help drive a performance marketing mindset and culture when it comes to media optimisation
Recruitment/Re-recruitment – both from a shopper and consumer perspective
Scale – in all commercial elements of the brands, building strong relationships with the Revenue and Category team to deliver above and beyond the AOP
Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Leadership

Win through Execution

Sets and pursues direction without guidance and takes a wide view of their accountabilities
High energy and ambition to achieve successful outcomes and high standards
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and important
Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

Sees the big picture and possibility from multiple angles and through a creative lens
Frames issues in a way that creates clarity and incorporates others' best thinking
Accurately digests large amounts of information and breaks down complex problems thoroughly
Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

Finds broader meaning in their work and aspires to make a significant difference
Reads their environment and understands how culture and context influences people's perspectives
Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
Communicates in a compelling, persuasive and impactful way
Draws on a variety of influencing styles to engage different audiences

Invest in Talent

Displays confidence in their ability to meet challenges and succeed
Maintains belief and optimism and bounces back quickly from setbacks or failures
Demonstrates a realistic and thoughtful awareness of their own capabilities
Proactively seeks feedback and development for growth and takes action

Ideal experiences / Qualifications / capabilities

Be a passionate media expert that has a deep understanding of how media works within a CPG business model and the P&L levers that drive growth
You are constantly curious about consumers; have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change
A strong team player who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
6 years+ experience in planning media on a portfolio client within a marketing/agency environment
Proven ability to craft media planning strategies and activations that have delivered YoY growth
Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
Demonstrated brilliant execution to impeccably high standards
Deep personal accountability for great performance

Apply:

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