July 21, 2020


Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person’s or company’s products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement.

360Quadrants, the most granular comparison platform, has released a quadrant on Best Affiliate Marketing Software to help businesses make quicker and more informed decisions. The quadrant has Impact, TUNE, and Post Affiliatesharing space as Visionary Leaders. 360Quadrants are generated post-analysis of companies (product portfolios and business strategy). Quadrants will be updated every three months based on market and regional analyses and developments in Affiliate Marketing Software Market. 360Quadrants also list the 10 best companies in the Affiliate Marketing Software space.

categorization of affiliate marketing program software vendors on 360Quadrants

Company evaluation was conducted for 100+ companies offering top Affiliate Marketing Software Marketservices, of which,19 companies were shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.

Impact, TUNE, Partnerize, and Post Affiliate have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy. These vendors also operate in the Affiliate Marketing Software Market and offer highly customized and easily deployable software. This, when combined with their robust business strategies, allow them to achieve sustained growth in the market.

CJ Affiliate and Fintel Connect havebeen identified as innovators.These companieshave an innovative portfolio in the Affiliate Marketing Program Softwaremarket and have the potential to build strong business strategies. These vendors have been providing the best affiliate marketing software offerings as per their customer demands.

ClickBank, CAKE, and Refersion have been identified as the emerging players in Affiliate Marketing Software Market. These companies are specialized in offering highly niche and personalized solutions and services to their clients. These companies have also been focused on making acquisitions and improving their sales abilities in numerous regions to offer their integrated services to a wide range of clients.

PayKickStart has been recognized as the dynamic differentiator.The company has a strong portfolio of the Affiliate Marketing Software solutions and also has a widespread network of channel partners and resellers to upsurge the deployment of its services across a number of vertical markets.

The 360Quadrants platform provides the most granular Affiliate Marketing Software comparison between vendors.

360Quadrants conducts in-depth SWOT analysis and accurately analyses the companies considered for evaluation. This helps service providers in learning about new opportunities and areas where they lag behind their peers. It also helps clients in choosing the most appropriate vendor for their requirements.

360Quadrantscompany evaluation Methodology

Top Companies in Affiliate Marketing Software market will be rated using the following methodology-

1.       A highly experienced team of researchers and senior analysts conducts extensive research to generate a list of vendors (competitors).

2.       A patent-pending algorithm is used to collect inputs from key stakeholders—industry experts, buyers, vendors, and 360Quadrants analysts—based on criteria for Product Maturity and Company Maturity.

a.       Criteria under Product Maturity include breadth and depth of product/service offering, product features and functionalities, product differentiation, and their impact on customer value.

b.      Criteria under Company Maturity include geographical footprint, partner ecosystem, financial stability, and client coverage, or sector footprint.

3.       Approximately 20+ in-depth parameters will be considered for research for the Affiliate Marketing Program Software market. These parameters will be updated every six months to ensure the latest developments are taken into consideration.

4.       A weight is assigned to each stakeholder based on information gathered pertaining to the above criteria as well as inputs from stakeholders. These inputs follow the order of priority given below:

a.       Buyers

b.      Industry Experts

c.       360Quadrants Analysts

d.      Vendors (Competitors)

5.       The inputs are analyzed, and a final rating is assigned to each vendor (competitor).

6.       After the finalization of ratings, each vendor is placed in the most relevant quadrant based on its score.