How Important the Big Data is for the Tourism Industry?

In today’s post-pandemic experience, big data assists travelers and travel agents in making superior decisions, minimizing the risks, as well as having unforgettable holidays.

According to World Tourism Organization the UN, tourism holds 10% of the whole world’s GDP. This also shares similar statistics in the general job market, producing 1 out of each 11 jobs!

With a surprising amount of information and data at their removal, tourism boards and travel agents as well as require proper tools to scrape actionable insights in case, they have meaningful effects on this industry. All the data-driven decisions would benefit travelers and local communities also.

Different Types of Accessible Travel Data

Online Travel Agencies around the world are using big data for improving their service offerings. Data like travelers' nationalities, duration of stay, places they got checked in, traveling intent, etc. could be used to improve services as well as customer relations.

Similarly, visitors have access to pricing as well as ticketing data, restaurant, and hotel reviews, as well as more, which they could analyze for making the most of the holidays.

How Big Data Can Help Travel & Tourism?

Big data is having the power of making troublesome changes to all industries, and the travel industry is not excluded. Here are some most important advantages of big data for travel & tourism:

Better Customer Experience

Using customers’ data — nationality, past travel history, expenditure habits, etc. — at their disposal, travel agents can make well-personalized packages as well as offers to provide the finest holiday experiences possible.

OTAs, as well as tourism boards, could also utilize predictive analyses for forecasting and identifying real-time trends, as well as reacting to travelers' demands and requirements immediately.

Improved Reputation

As stated above, big data could be used for understanding customers better. Having better experiences because of bespoke tours as well as journeys, customers are expected to leave different stellar reviews on websites like Booking, TripAdvisor, etc., as well as in return suggest their managers to their friends and family.

On the inside, data assists businesses in making operations smoother and flexible. Understandings from internal datasets assist airlines, hotels, OTAs, or other tourism segments to identify strengths as well as weaker spots in the service, as well as make required improvements.

Rise in Revenue

Both external and internal data are important if tourism boards and travel agents need a complete and accurate depiction of their services and clients. Internal data consists of everything from possession rates, online reviews, employees’ data, location, website visits, etc. whereas external data might be everything from flight weather, as well as local procedures to public holidays.

Collecting important insights from data assists businesses in predicting future demands as well as optimizing prices consequently, increasing them if demands are higher to maximize revenue.

Also, precise customer data analytics helps in identifying higher spending customers for businesses and agents to target maximum services.

Successful Marketing Policies

Big data provides players in the tourism industry’s key insights regarding their customers — where and who they are, their preferences and requirements, and more.

Using such insights, you can easily categorize customers as well as prospects depending on assured features. A more tactical approach assists target the best segment with the right type of campaigns at right time for better efficiency and getting the finest results.

Improved Market Research

With other businesses, there are many resources of travel & tourism data. Among these sources that are also among the most important, are online reviews. Companies can analyze competitors’ reviews to find their strengths as well as weaknesses, and how these services are getting perceived by clients. Improving upon a competitor's pathetic spot is a useful way of attracting their clients to you.

Moreover, data-driven insights assists travel agencies in identifying gaps as well as trends in this market, as well as offer them freedom of formulating determined action plans for making their services stand out.

Post-COVID Effects on Tourism

After restrictions and lockdowns of nearly two years, more and more people want vacations to fulfill their travel wishes.

Getting locked at home for months, people's developmental patterns are expected to get changed, with various habits and new preferences. A lot of travelers might favor local attractions as well as destinations nearer to home instead of crossing borders.

Correspondingly, countries having lower standards of infrastructure like medicine, hospitals, transport, etc. have become less popular because people have become more "COVID-conscious" as well as need better services.

Big data & analytics assist agents and travelers similarly identify those areas for development. It also provides companies and policymakers new insights about the newest trends, as well as helps them design and react to the post-COVID reality in a better way.

During this pandemic, travel & tourism was perhaps the hardest of all the industries. Although, because of big data as well as its insights, hotels, airlines travel agencies, as well as everybody involved, have the best tools on hand to improve, create better strategies, as well as make a profit.

Travel behaviors and preferences have completely changed, and big data assist in painting a precise picture of the present scenario as well as making well-informed forecasts about how the future may look.

So, this is high time as both travelers and agencies realize the prospective as well as use big data to their advantage.

About 3i Data Scraping

Being well-experienced in scraping travel data from so many OTAs right through the world (Booking.com, Tripadvisor, Airbnb, Skyscanner, etc.), 3i Data Scraping is an ideal solution for all your traveling data sourcing requirements.

With powerful characteristics like data delivery integrations, automated scheduling, and more, our web scraping platform, 3i Data Scraping is your perfect resource for all types of data.

Contact 3i Data Scraping today with all your travel data scraping requirements, and we will provide a perfect solution for you!