Top Digital Health Trends in 2020 Accelerating Industry Growth
Digital health concept is defined as the use of technology to help improve individuals' health and wellness through digital care programs. These technologies consist of both hardware and software solutions and services, such as telemedicine, web-based analysis, email, mobile phones applications, text messages, wearable gadzets, and clinic or remote monitoring sensors. Mainly, digital health industry is established with the vision of developing interconnected health systems to improve the use of computational technologies, smart devices, computational analysis techniques, and communication media to support healthcare professionals as well as their clients in managing illnesses and health risks, as well as promote health and wellbeing. Digital health industry is a multi-disciplinary sector which includes many stakeholders, comprising clinicians, researchers and scientists with a varied range of expertise in healthcare, engineering, social sciences, public health, health economics and data management.
Global Digital Health Industry Market is valued at USD 109.47 billion in 2019 and expected to reach USD 603.602 billion by 2026 with the CAGR of 27.62% over the forecast period.
Recent Trends in Digital Health Industry-
The rise of on-demand healthcare (why patients want healthcare on their own schedule)
On demand healthcare is trending among consumers in digital health industry in 2020. It is a customized version of healthcare service where a consumer chooses things at their one convenience, on their own time and wherever they happened to be which is now possible due to the increasing adoption of mobiles and internet.
For example, recent statistics show that over 50% of all web browsing in the world occurs through mobile devices as of 2018 and number of mobile users globally have exceeded five billion mark which have positively affected the digital health industry in rapid adoption of digital health services.
An example of on-demand healthcare is Nomad Health company– an online platform that links doctors directly with medical facilities for short-term work – are easily providing on-demand healthcare to clients in specific circumstances that match talents, expertise, and schedule. In other terms, doctors themselves have become on-demand healthcare providers to satisfy the patients, which is another benefit of digital health industry.
The importance of big data in healthcare:
Big data is another trend for digital health industry in 2020. For the healthcare industry, big data provides several important benefits, such as lower rate of medication errors, facilitating preventive care, more accurate staffing etc. For example, through patient record analysis, advanced software can recognize any variations between a patient’s health and drug prescriptions, informing health professionals and patients of potential medication error. Big data analysis could identify regular hospital goers and make preventive plans to keep them from returning. In reality, drug makers believe that one of the biggest advantages of big data is its helping hand in understanding the market and with that understanding, the companies can determine product repetition and product budgets by the analysis of existing and future demand.
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