My Projects
Fitness Online-School
The expert is a famous athlete, the most titled female athlete in Europe in the fitness-bikini category. Top 10 Miss Olympia (winner of 2 Arnold Classic awards), World Professional Championship vice-champion.
Monthly budget for advertising - 12 000$ per month.
ROMI ± 300% or ±36 000$ per month in absolute.
We set up Ads to several sales funnels:
1. Selling inexpensive goods without preparation, right in the face
2. Traffic to a free webinar, where an expensive product was sold for a fee.
3. traffic to a small funnel on Instagram where after a series of posts there was an offer to buy a 3-week fitness marathon.
Link to the personal account of expert - https://www.instagram.com/yana_smith_zueva/
Here some successful examples of Ads:
Personal blog of psychology expert in Instagram
Task - Increase amount of followers in blog
Fact - The blog has grown by 30 000+ subscribers. Thanks to this, we were able to form a queue of clients for a personal appointment for two months in advance. During the 10 months of work, the project's revenue increased from 3000$/Month to 35 000$/Month
LInk to expert’s Instagram - https://www.instagram.com/max_ulianetsky/
Online course, Buyer's profession training
The task was to generate traffic and Leads for free webinar. Expert sold a paid course after free part of webinar, and after that Sales department additionally called applications to generate extra sales.
Cost per Lead should not exceed 1,5$.
Fact - attracted 1857 applications, the average cost is 1$.
The advertising budget - 1 857$
ROMI after 2 months was 407% or 7 575$ in absolute.
Fitness blogger
Task - Attract clients to a fitness course about recovering after pregnancy
Plan - 500 registrations for a paid maternity fitness course.
Fact - 650+ applications worth 1,4$ per lead
I set up traffic on Instagram, then sampled by key parameters (direct messages, saves and likes). Then retargeted people to the site to buy the course. Budget per month was 3 000$ for acquisition and retargeting.
Women's clothing store
The task - to set up traffic to the site of an online store of designer women's clothing.
The cost of conversion should not exceed 15$
The fact - 502 purchases for the period November 2020-February 2021
Real estate in Bali
Project - sale of real estate in Bali.
Task: Client needs leads from potential investors who invest from $ 70,000 in the purchase of villas in Bali.
Fact: Generated 330 leads at $3.02 per lead.
English-speaking and Russian-speaking audience.
The deal cycle is quite long, from the client's words the target requests are about 60%.
