Market Research Report
December 5, 2019

Over the Top Services (OTT) Market is Surpass $ 98.5 Bn By 2026

Acumen Research and Consulting estimates that this new round of Over the Top Services (OTT) Market will top $98.5 billion by 2026, representing an average annual growth rate of 16.8 percent from forecast period 2019 to 2026. The report provides analysis of global Over the Top Services market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.

A streaming media service is offered directly to viewers via the Internet through the top media service is known as over the top service. OTT circumvents cable, broadcasting and satellite TV platforms that traditionally operate as controllers or distributors.

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Smart devices delivered a substantial proportion of OTT services. Countries such as the United States and Canada, with better connectivity, are therefore able to have a large number of OTT applications. In fact, broadband connectivity has increased worldwide. It allows for the availability of OTT services on the other Internet enabled devices such as Smart TVs, STBs as well as gaming consoles. In comparison to other traditional modes, the advantage of OTT services is that they are cheaper.

Drivers and Challenges

Increasing disruptive digital technologies, high-speed internet, mobile numbers and numerous applications will attract customers to OTT and cost efficiency would fuel over - the-top services demand during the forecast period while also hampering the industry through public regulations. Besides, rising broadband penetration, as well as the presence of large segments of the population on high per capita income, has increase OTT demand in emerged economies. The frequency and reliability of broadband networks is significantly improved which also boost the OTT services market growth.

The main challenge facing OTT services market is content-entertaining content is a prerequisite for driving subscription and increasing consumer affinity. There are also challenges in the form of discovery and delivery of content. Even if a website hosts content, if they are unable to discover such deals, keeping users will be nearly impossible. Providers should also ensure the content is correctly directed at end-users. The provision of a high quality service without delay in the delivery of content is equally important.

Another important factor that promotes market growth is the improvement of internet infrastructure. Thanks to the progress made in smart mobile devices, over time, the OTT content has become very popular. Thus, the OTT market is estimated to record worldwide strong growth in near future. Increased regulations on the operating license could, however, impede market growth in the coming years.

North America grabs the principle market share whereas held principle market share in 2018 whereas Asia Pacific is projected to grow at a peak CAGR amid forecast period

North America held the top share of the global market and expected to continue to expand over the forecast period. Factors such as technological advancement, the involvement of key service providers and high per capita income to take these services fuel the growth of the industry. In addition, high internet penetration also projected growth in the near future in the U.S. and Canada. On the other hand, Europe holds the second largest share and predicted steady growth in the forecast timetable, while Asia Pacific is expected to grow at a substantial CAGR over the conjecture period. In many Asia Pacific economies, major OTT service providers such as Amazon and Netflix have started to increase their footprints. In addition, many local players have also begun to provide the OTT services (e.g. Zee5, ALT Balaji in India) due to that they attract people to these services also contribute to the market growth. On the other hand, increased mobile internet penetration in China, Japan, and India also contributes significantly to market growth due to high-speed data at minimal cost. Latin America held a significant market share and is expected to grow over the forecast period at a steady rate of growth.

Key Players & Strategies

There is a constant increase in the number of players on the OTT market around the world. There are important international players including Amazon and Netflix and independent platforms like TVF Play and Spuul. This is leading to an increase of competition and congestion in the Over the Top (OTT) global market. And that trend will continue well into 2018 and beyond.

Major players include in this report are Netflix, Amazon, Hulu, Facebook, Twitter, Apple, Skype, Evernote Corporation, and Others.

Amazon Prime provides a range of Amazon Instant Video content to stream and download. In 2013, the company launched its first original series, which only Prime members could access. Networks like HBO, Showtime and CBS deliver subscription-based services that can be streamed online.

Market Segment Analysis:

Acumen Research report focuses on market attractiveness by assessing the key market segments. The report also combines region-wise segments for a better understanding of the supply and demand ratio of this market. This exclusive study of the report analyzes the present and future market scenario and the industry trends that are influencing the growth of the segments. Besides, the report also covers the value chain analysis, supply chain analysis, and year-on-year basis analysis of this market.

Market Segmentation

Market By Component

  • Services
  • Solution

Market By Device Type

  • Smartphones
  • Gaming Consoles
  • Smart TV's
  • Set-Top Box
  • Laptops Desktops and Tablets
  • others

Market By Content

  • Video
  • Games
  • Audio/VoIP
  • Communication
  • Others

Market By End Use

  • Media & Entertainment
  • Health & Fitness
  • E-commerce
  • Education & Training
  • IT & Telecom
  • Government
  • Others

Market Regional Analysis:

Based on the regions, the global Over the Top Services (OTT) Market is segmented into -North America (US and Canada), Europe (UK, Germany, France, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), Latin America (Mexico, Brazil and Rest of Latin America), Middle East & Africa (GCC, South Africa and Rest of MEA)

TABLE OF CONTENT

CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Over the Top (OTT) Services
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Over the Top (OTT) Services Market By Component
1.2.2.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Component (2015-2026)
1.2.2.2. Global Over the Top (OTT) Services Market Revenue Share By Component in 2018
1.2.2.3. Services
1.2.2.4. Solution
1.2.3. Over the Top (OTT) Services Market By Device Type
1.2.3.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Device Type (2015-2026)
1.2.3.2. Smartphones
1.2.3.3. Gaming Consoles
1.2.3.4. Smart TV's
1.2.3.5. Set-Top Box
1.2.3.6. Laptops Desktops and Tablets
1.2.3.7. others
1.2.4. Over the Top (OTT) Services Market By Content
1.2.4.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Content (2015-2026)
1.2.4.2. Video
1.2.4.3. Games
1.2.4.4. Audio/VoIP
1.2.4.5. Communication
1.2.4.6. Others
1.2.5. Over the Top (OTT) Services Market By End Use
1.2.5.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By End User (2015-2026)
1.2.5.2. Media & Entertainment
1.2.5.3. Health & Fitness
1.2.5.4. E-commerce
1.2.5.5. Education & Training
1.2.5.6. IT & Telecom
1.2.5.7. Government
1.2.5.8. Others
1.2.6. Over the Top (OTT) Services Market By Geography
1.2.6.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison by Geography (2015-2026)
1.2.6.2. North America Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.3. Europe Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.4. Asia-Pacific Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.5. Latin America Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.6. Middle East and Africa (MEA) Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)

CHAPTER 2. MARKET DYNAMICSAND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2018
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players

CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.2. Manufacturing Plants Distribution of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.3. R&D Status and Technology Source of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.4. Raw Materials Sources Analysis of Global Over the Top (OTT) Services Major Manufacturers in 2018

CHAPTER 4. OVER THE TOP (OTT) SERVICES MARKET BY COMPONENT
4.1. Global Over the Top (OTT) Services Revenue By Component
4.2. Services
4.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
4.3. Solution
4.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)

CHAPTER 5. OVER THE TOP (OTT) SERVICES MARKET BY DEVICE TYPE
5.1. Global Over the Top (OTT) Services Revenue By Device Type
5.2. Smartphones
5.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.3. Gaming Consoles
5.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.4. Smart TV's
5.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.5. Set-Top Box
5.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.6. Laptops Desktops and Tablets
5.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.7. others
5.7.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.7.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)

CHAPTER 6. OVER THE TOP (OTT) SERVICES MARKET BY CONTENT
6.1. Global Over the Top (OTT) Services Revenue By Content
6.2. Video
6.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.3. Games
6.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.4. Audio/VoIP
6.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.5. Communication
6.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.6. Others
6.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)

CHAPTER 7. OVER THE TOP (OTT) SERVICES MARKET By End Use
7.1. Global Over the Top (OTT) Services Revenue By End Use
7.2. Media & Entertainment
7.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.3. Health & Fitness
7.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.4. E-commerce
7.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.5. Education & Training
7.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.6. IT & Telecom
7.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.7. Government
7.7.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.7.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.8. Others
7.8.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.8.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)

CHAPTER 8. NORTH AMERICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
8.1. North America Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
8.2. North America Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
8.3. U.S.
8.3.1. U.S. Over the Top (OTT) Services Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
8.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
8.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
8.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
8.4. Canada
8.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
8.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
8.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
8.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)

CHAPTER 9. EUROPE OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
9.1. Europe Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
9.2. Europe Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
9.3. UK
9.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.4. Germany
9.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.5. France
9.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.6. Spain
9.6.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.6.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.6.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.6.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.7. Rest of Europe
9.7.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.7.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.7.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.7.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)

CHAPTER 10. ASIA-PACIFIC OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
10.1. Asia-Pacific Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
10.2. Asia-Pacific Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
10.3. China
10.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.4. Japan
10.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.5. India
10.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.6. Australia
10.6.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.6.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.6.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.6.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.7. South Korea
10.7.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.7.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.7.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.7.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.8. Rest of Asia-Pacific
10.8.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.8.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.8.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.8.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)

CHAPTER 11. LATIN AMERICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
11.1. Latin America Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
11.2. Latin America Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
11.3. Brazil
11.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
11.4. Mexico
11.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
11.5. Rest of Latin America
11.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)

CHAPTER 12. MIDDLE EAST & AFRICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
12.1. Middle East & Africa Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
12.2. Middle East & Africa Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
12.3. GCC
12.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
12.4. South Africa
12.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
12.5. Rest of Middle East & Africa
12.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)

CHAPTER 13. COMPANY PROFILE
13.1. Netflix
13.1.1. Company Snapshot
13.1.2. Overview
13.1.3. Financial Overview
13.1.4. Type Portfolio
13.1.5. Key Developments
13.1.6. Strategies
13.2. Amazon
13.2.1. Company Snapshot
13.2.2. Overview
13.2.3. Financial Overview
13.2.4. Type Portfolio
13.2.5. Key Developments
13.2.6. Strategies
13.3. Hulu
13.3.1. Company Snapshot
13.3.2. Overview
13.3.3. Financial Overview
13.3.4. Type Portfolio
13.3.5. Key Developments
13.3.6. Strategies
13.4. Facebook
13.4.1. Company Snapshot
13.4.2. Overview
13.4.3. Financial Overview
13.4.4. Type Portfolio
13.4.5. Key Developments
13.4.6. Strategies
13.5. Twitter
13.5.1. Company Snapshot
13.5.2. Overview
13.5.3. Financial Overview
13.5.4. Type Portfolio
13.5.5. Key Developments
13.5.6. Strategies
13.6. Apple
13.6.1. Company Snapshot
13.6.2. Overview
13.6.3. Financial Overview
13.6.4. Type Portfolio
13.6.5. Key Developments
13.6.6. Strategies
13.7. Skype
13.7.1. Company Snapshot
13.7.2. Overview
13.7.3. Financial Overview
13.7.4. Type Portfolio
13.7.5. Key Developments
13.7.6. Strategies
13.8. Evernote Corporation
13.8.1. Company Snapshot
13.8.2. Overview
13.8.3. Financial Overview
13.8.4. Type Portfolio
13.8.5. Key Developments
13.8.6. Strategies
13.9. Others
13.9.1. Company Snapshot
13.9.2. Overview
13.9.3. Financial Overview
13.9.4. Type Portfolio
13.9.5. Key Developments
13.9.6. Strategies

CHAPTER 14. RESEARCH APPROACH
14.1. Research Methodology
14.1.1. Initial Data Search
14.1.2. Secondary Research
14.1.3. Primary Research
14.2. Assumptions and Scope

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