Face and body
12.645 registrations for the online Facebook Fitness school of facial and body exercises and gymnastics - $15.373 spent
12645 registrations for free webinar for 2.5 months of work, the cost per lead $0.84. Advertising costs $15.377.
Site: Landing with registration for free webinar, after the webinar selling authoring course expert. Average check $224.47
The task of the project:
- Scaling of the advertising campaign.
- Stopping permanent blocking from FB.
- Gathering registrations for free webinar, then the funnel is built using chat-bots and after the web sales of paid course.
Challenges: by the time we started working together, several Business Managers had already been blocked. Getting Started:
A project map was created and agreed upon based on a brief from the client:
Set up analytics, installed pixel, set up Yandex metrics. Created all the conditions for working with conversions and tracking the customer journey.
Collected audiences that interacted with the Instagram account and website. Similar LALs were created for these audiences.
The business-manager was new, that is why the RC budget was small to begin with. Every day I increased the amount to be written off, the payments were made manually to increase the limit of expenses from Facebook faster.
Despite the fact that we worked very carefully, in the first 2 weeks there were several blocked BM, which were safely unblocked within a day.
There was created a reserve BM with the reserve pixel, which collected all the traffic from the main site, it is necessary for the operative launch of advertising in case the main office was blocked. Here the budget is small, to eliminate the intersection of audiences.
Baseline data:
The target audience is wide enough, there were several audiences: Mamochki, Sports and Fitness, SPA, cosmetology and beauty salons. Separately were allocated RC without interests on a wide audience, the cost of registration here was lower than with the narrowing of the interests, but the payback is less, so it was left one segment with interests cosmetics and spa, as it intersects with other interests most of all.
