Luxury real estate
Premium real estate in Dubai UAE
Luxury Real Estate Agency in Dubai. Have several databases of potential clients, with whom they offer services in the selection or sale of real estate in the premium segment. The cost of real estate varies from $750,000 to infinity.
Client claims: low quality applications, lots of cold calls and few sales
Test: started testing with 5 hypotheses that previously brought excellent results in this niche, so that at the stage of testing a lot of hypotheses do not spend "a lot" of budget and the client is not hurt.
GEO: Launched campaigns on countries:
Switzerland, Germany, Monaco, Denmark, UK, Israel, Virgin Islands, Maldives, Seychelles, USA, UAE (Dubai), France, Russia, Ukraine. The largest number of quality leads came from Switzerland, Germany, France and Dubai, so we concentrated on these locations next.
Audience: Tested all possible audience formats
The campaign for the "interests" audience performed best.
After we identified the best bindings in the form of offers, locations, audiences, texts and creatives, we began to scale the advertising budget without loss of quality leads + in anticipation of Black Friday, Christmas and New Year, we prepared new specials and creatives, which allowed us in a rather difficult period of high competition in the auction, reduce the price per application. (With the help of secret tools worked out).
As a result, in 4 months of work, and a lot of testing, scaling and optimization based on the best campaigns, we got: