Every year businesses plan on how they are going to grow their business. They create performance goals and strategies that are expected to generate results. Here are some powerful strategies by Adam Ferrari that should be addressed in every marketing plan.
Positioning is the bridge that connects everything around your brand promise and creates the brand equity that is critical to the success and growth of any business and therefore the most important component to the marketing mix. Become the premier provider, the expert, or the unique product in your industry and watch as you attract and retain more customers.
One of the most important strategies in business is getting the word out about your business and driving customers into your locations, your website, or to your call centers. Publicity is one of the most effective ways for people to find out about you. Issue press releases, contact your local editors, write articles, and get in front of the media by pitching newsworthy stories.
Another way to get the word out is by advertising. Powerful advertising includes an enticing headline that compels the reader to read on, a description of the benefits your product/service will bring, an offer, and a call to action. Powerful advertising is a great way to get your name and your product visible in the marketplace and to reinforce your brand message.
Playbook of BLAST Marketing
BLAST Marketing teaches you techniques to market your business outside its four walls and is centered on branding, leadership, and selling techniques that yield results. Apply a marketing mix that includes direct marketing, online marketing, event and article marketing, and traditional and nontraditional marketing methods.
Customers love to be part of something. Promotions offer a way for them to feel as though they are part of a community. Hold special events and special promotions that drive customers to you. Everybody loves a party and holding a successful promotion will create a buzz and bring in new customers.
There are tremendous opportunities to grow your business and even more opportunities when you align yourself with other businesses that market in your space and can introduce you to their clients. Develop partnerships that will either increase your client list or add additional products or services to your product line.