1. PREPARE YOURSELF: An interview, always prepare yourself for it, especially if it's going to be a sales job.
There are times when we are not able to crack an interview because we are not able to answer any questions immediately, especially when selling products as into question. You have to practice and prepare yourself at home before starting.
2. TAKE A CLOSE LOOK AT THE PEN: The first thing you should do is take a close look at the pen. Look at it very carefully. You should not take more than seconds before you start off.
Plus ten seconds is more than enough for someone to look at product carefully.
3. START OFF WITH ITS FEATURES: In order to sell a pen, it is important to focus on its features. Being a good salesperson is about listing down the good stuff about the product.
You should write what is good about the pen and most importantly what you think the user will be able to do with.
Of course, the pen is pretty looking and writes really well but what is so great about this product, sets it apart from the rest. Think of this before answering.
4. TESTING THAT THE PERSON IS IN NEED OF THIS PEN: their needs.
An example can be used to illustrate this. This item is a must.
The presentation could start with "Do you have this pen right now? And even if you have a pen in hand, does it work smooth? Or does it lack a refill?