Advertising Trends 2024: Key Insights

As we enter 2024, the advertising landscape is being reshaped by emerging technologies like AI and the metaverse, evolving consumer preferences, and a growing emphasis on authenticity and personalization. From the rise of shoppable video ads and interactive content to the expanding role of AI in ad creation and targeting, marketers must stay agile to effectively engage audiences in the rapidly changing digital ecosystem.

Shoppable Video Ads: The Future of eCommerce

Shoppable video ads are transforming the ecommerce landscape by enabling customers to seamlessly purchase products directly from engaging video content. This innovative format collapses the traditional sales funnel, allowing viewers to go from product discovery to checkout with just a few clicks. Shoppable videos can be live-streamed or pre-recorded, and are accessible across various platforms including social media, brand websites, and Connected TV. Successful examples include Walmart's "Shop Live" series, which showcases best-selling products in a QVC-style format, and Poshmark's in-app "Posh Shows" that allow users to interact and shop in real-time. As video continues to dominate online content consumption, shoppable ads are poised to become a go-to commerce strategy, offering brands a powerful tool to boost engagement, attribution, and sales.