How to run Anti-Virus offers with Push-traffic

Many people are using now Push-traffic for Sweeps, Nutra, Casino, Crypto, Dating. But I see very very very low competition in AV vertical. As you may know, in Push (like also in POP) we don't know our audience. It can be absolutely different people (young, old, men, women, rich, poor). So we need to offer them something that will convert for everyone! And this is AV! Everyone wants to be protected from viruses and to keep all data safe. Therefore AV - one of the best verticals in Push for me now. You can do even 1000%+ ROI with good offers and creatives!

Networks you can use:

MegaPush

Propellerads

RichPush

Adsterra

DatsPush

Admaven

Offers

So we need mobile content offers (PINs). How to convert them? The person will enter his phone number on the offer's page => He will receive the code by SMS => He enters this code on the page and click the button => Profit!

What GEOs to choose?

I recommend to look into the TOP of the source, especially "Free GEOs". There you can buy very cheap traffic. Like Push with POP cost. I tried many different countries and I don't have a plan how to choose GEO. The more you test - the more $$ you have! Based on my experience if I run 10 campaigns, 5-7 of them will show me green ROI. All other I try to optimize and some of them I delete. Not all GEOs work good with Push, especially cheap countries like IN/ID/BR. So I would recommend to try EU and Asia 1st.

Landers

Of course, like in POP traffic, we need LPs. To motivate our users. You may say: "But we have already our creative!!!". Yes, we do. But direct linking doesn't work good (for me). But the problem that some push sources don't allow you to run aggressive LPs. We can use less-aggressive ones, because our traffic is better than POP, and we don't need to scream our users a lot.

This kind of LP I use for AV:

Creatives

If we talk about creatives you just have to follow these steps:

1) Image (usually 492x328). Just search in google "Android virus". "Android phone", "Virus alert", "Android Update". And choose 1-2 images for your campaign. All my tests I start with 1 image. I also recommend to write a test on your image. Something like: "Virus alert!".

2) Icon (usually 192x192). Search in google "Attention", "Warning", "Biohazard". And also choose images that will attract your attention.

3) Text (usually 35 letters). There we need to drive attention to our creative. To make people click. In should be short and understandable. You can use texts like:

- You might have a virus!

- (13) viruses were found!

- Virus detected!

- Your system is outdated!

- Internet access blocked!

- Your Android is infected!

- Protect your phone!

Some of them your source can decline, but just change text a bit or wait 2-4 hours and try again

4) Description (usually 45 letters). There we have to tell people what to do. Yeah, many people see "You have a virus" and think "Okay, my pants are already dirty, but what should I do to fix this?". So we can use:

- Click now to clean the system!

- Click to remove viruses!

- Click to enable access!

- Click now to be protected!

Campaign

All my tests I run with (Hight) Average Bid + 0.01.

OS: Android:

Devices: Phones only

ISP: All

Connection type: All

Language: the language of your LP.

And this vertical can show you some really good results:

Tips

1. I do test budget = $20 for all my campaigns. After this sum we can optimize
2. Play with bid. Make it min. or max. Some campaigns work with average bid, some with min. and some with max. There is no ideal price. Always play!
3. If you see that yesterday ROI was 2-3 times better than today, try to increase your bid. Often it helps, because some people started to run your GEO with higher CPC.
4. I do CPC. I don't like CPM because I hate to edit costs manually.
5. If your creative doesn't show you good ROI or amount of traffic - create a new one! To refresh your campaign. I do this each 5-7 days.
6. If your campaign was declined because of aggressive promo - try to edit or wait a bit and try again. After 3-5 attempts it can be approved.
7. Check what bid system offers you every day! Even every 4-6 hours. Because I have cases when I started with $0.05 BID (was hight competition), but after 2 days it was only me in this GEO and I could run with min. bid
8. So don't pay much where you can save your money.
9. Text on the image works very good. Do not be lazy to write this. And it's non only for AV. It work in all verticals.
10. Use smiles. It makes your CTR higher! But don't put too much!
11. Always look "Free geos", because there is many geos where people are not buying traffic or just 1-2 advertisers.
12. Don't be afraid of expensive GEOs. Usually in this GEOs people run Nutra/Finance/Casino. but not AV. So they will see AV offer for the 1st time.