Pune based startup started online funeral business

Pune: Due to movement restrictions in the lockdown, a Pune-based startup ‘Guruji on Demand’, is now planning to roll out a holistic funeral management service through its online platform.

As part of its ‘Moksha Seva’ service, the company motto is to provide services like helping a family get the death certificate of the deceased, assembling a bier, transporting the body to preferred crematorium, obtaining crematorium pass, providing priest and material required for the last rites.

Due to the coronavirus pandemic, gatherings of relatives/neighbours are not allowed even during the funeral of a non-COVID victim. In such a situation, the nuclear families, which are already in grief, at times find it difficult to arrange the necessary things required for the last rites. It is observed that if someone dies in a family, the members have to run from pillar to post for the funeral preparations and they find it difficult to handle the situation.

The objective behind this service is to provide a “one-stop solution” to the families and give them support in their hard times and help them perform the last rites in a peaceful manner.

Currently, the firm has 650 priests enrolled with it in Pune and Pimpri-Chinchwad areas of Maharashtra and people can book their services through the company’s dedicated mobile app or its website.

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