Meta Аds case study: How to get 539 leads for stretch ceilings in Prague
Hello everyone! My name is Max and I make rich business owners in the niche of repair and construction B2C services:
- Stretch ceilings
- Kitchens to order
- Turnkey repair of apartments
- Repair and finishing of facades
- Construction of swimming pools
- Window installation
- Door Shops
- Closets
and further down the list, I think you understand the vector in which I work
Now let's move on to a case study of how I attracted 539 leads for stretch ceilings in Prague using Instagram and Facebook ads
It started with a classic message from a stranger to whom I was recommended by a mutual friend of ours.
I'll be honest!!! I love working with stretch ceiling projects, and this one was no exception, because I know everything in this niche to get sales for my clients
1. First of all, we decided who our client is and to whom exactly we will show and sell our service
The client already had a manager who spoke russian, so there were no problems with handling russian-speaking clients
2. After that we started to develop promotional materials (I will show only a part of it, for obvious reasons, and I will tell other hypotheses and approaches to promotion to my clients)
In total, more than 30 promotional materials were developed: banners, video conversation pieces, videos of finished objects, before/afters and others.
3. We have set up integration with Telegram so that leads come to it in this format:
4. Set up and launched the first advertising campaign! Then another one with a new hypothesis. Then we tested banners, videos, audiences until we came to these results....
Costs: 2800$
Leads: 539
Cost per lead: 5.20$
Overall, the client is happy and we continue to work on the project 👇
