Makeup Market Outlook, Growing Trend and Rapid Development in Consumer Industry with Top Manufacturers 2026 Research Forecast
The Global Makeup Market is likely to gain impetus from the increasing awareness programs regarding the usage of synthetic and toxic chemicals in cosmetics and their hazardous effects on skin. Thus, consumers are rapidly inclining towards natural products that are safer to use. Numerous manufacturers are investing huge sums in research and development activities to create products infused with botanical or herbal extracts. Fortune Business Insights™ provided this information in a recently published report, titled, “Makeup Market Size, Share & Industry Analysis, By Products (Powder, Gels, Lotions, and Others), By Application Area (Lips, Eyes, Face, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Brand Stores, Online/e-commerce Channels, and Others) and Regional Forecast, 2019-2026.”
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Drivers & Restraints-
Increasing Demand from Collegians & Working Women to Drive Growth
In today’s technology-driven world where almost every person is glued to a number of social media platforms, the adoption of makeup products is increasing at a fast pace. This growth is attributable to their capability to change the appearance of a person’s face, skin, and body. According to one of our lead analysts, “Working women and collegians are the main consumers of these products as they utilize cosmetics extensively in their everyday lives to look presentable and elegant.” Also, the availability of a wide range of products as per a consumer’s skin tone is set to propel the makeup market growth in the coming years. They possess the ability of hiding scars, dark circle, discoloration on neck or face, as well as covering up acne. However, too much usage of makeup products can result in adverse effects, such as intoxication, redness, and allergies. It may hinder market growth.
A Brief Overview of the Global Makeup Market:-
•Makeup Market industry report provides pinpoints analysis of global & regional key drivers.
•Manufacturers & Stakeholders anticipate overall information about niche segments, share and size.
•Growing factors differentiating the role of these segments with revenue forecasts.
•Industry research helps in understanding the key product, sales, size, revenue, trend and future scope.
•A complete picture of the competitive scenario, dynamic growth and global opportunity analysis is depicted by this report.
Segment-
Property of Being User-friendly to Favor Growth of Powder Segment
In terms of products, the market is segregated into lotions, gels, powders, and others. Out of these, the powders segment is anticipated to lead by holding the maximum makeup products market share during the forthcoming years. It would occur because of the rising usage of cosmetics, such as eyeshadow palette, blush, and foundation. These are available only in powdered form. The demand for powder is also upsurging as they provide natural, lightweight, and clear look. They are suitable for all skin types and are hence, user-friendly.
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Regional Analysis-
North America to Dominate Backed by Rising Number of Beauty Salons
Geographically, the market is fragmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. Amongst these, in 2018, North America procured USD 9.76 billion makeup market revenue. It would exhibit significant growth in the coming years on account of the availability of better infrastructure to develop innovative products, rising number of beauty salons, and high purchasing power of the masses.
Asia Pacific, on the other hand, is expected to generate considerable revenue in the coming years because of the rising demand for makeup products from the emerging nations, such as India, Japan, Korea, and China. Additionally, increasing number of working-class population, rising disposable income, and rapid globalization would contribute to market growth.
Competitive Landscape-
Key Players Adopt the Strategy of Acquisition to Strengthen their Position
The market consists of several companies that are striving persistently to launch new products in order to cater to the rising needs of the consumers. They are also engaging in the strategy of acquisitions to expand their geographical presence. Below are a couple of the key industry developments:
Manufacturers of Makeup Market:-
· Estée Lauder Inc.
· Unilever
· L’Oréal Professional
· Revlon, Inc.
· Coty Inc.
· The Procter & Gamble Company
· Avon Products Inc.
· Shiseido Co., Ltd.
· Kao Corporation
· Other key market players
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Which Questions Do This Report Answer?
· How many segments does this market possess?
· What are the makeup market trends, growth drivers, and hindrances?
· Which region is expected to remain dominant in the near future?
· How many companies would remain on top in terms of revenue?
· Which are some of the challenges and opportunities that the market is likely to come across during the forecast period?
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