Nike Joyride🔥
Why Beads?
Joyride is a novel cushioning concept from Nike. Every time you take a step or stride 10,000 beads shape around your foot to provide support, bouncing back to propel you forward. That soft ride goes easy on your feet and helps your body feel good. The Nike Joyride cushioning system offers 14% better impact absorption when compared to some of our most trusted running shoes.
The Joyrides really are an amazing pair for early runners. The cushioning being the main factor of the shoe, you are able to tell that the Joyrides care about comfort just as much as they do style.
The Joyrides are simple in their use, comfortable, and very stylish. They are the perfect shoe to go from work to the gym.
Color
Every color has a story to tell. The Joyride is colorful and bright. The video should reflect the brand and its image.
To find a color palettes, I used Adobe Color. It helps you build a full-color palette from a given hex color; and secondly, it provides you with complementary color based off your primary color. It’s an extremely simple and easy color tool.
I chose a complementary color palette. It consists of opposite colors in the color wheel – orange, blue, green. These combination can help to get the immediate attention.
Music đź“Ł
I looked for a type of music that evokes more emotions – something fun and fast-paced, a musical genre that fits the audience and does not break with the schemes of the video. The choice fell on Order by ComaStudio.
Link: https://www.youtube.com/watch?v=18Iqi3SPXT8
Referenceđź“Ś
For reference, I used old Nike videos and imaginary found on Pinterest and Instagram.
Concept đź‘€
The video shows the timeline of the product. It demonstrates where the brand came from and shows its influences on the industry and culture. It features text overlays and basic shapes on top of simple backgrounds – but just a few seconds in, you can feel that this video packs a punch – cool music and a product worth of attention.
This video is easy to follow and fun to watch. It perfectly sums up the concept and frames Nike as a people-first brand – and all in under 20 seconds.