E-commerce Store for Women’s and Men’s Bags & Backpacks — SAMBAG.COM.UA
About the Project:
SAMBAG is a Ukrainian brand producing bags for men and women since 2008.
The production facility is located in Rivne, Ukraine.
Monthly advertising budget: $1,000
Goal:
Work Done:
At the beginning of our collaboration, we discussed with the client that the main priority was generating sales.
Growing the Instagram audience was not a goal, but we agreed that we could still use the Instagram profile as a landing page if needed.
Before launching any campaigns, I audited the Facebook Pixel and discovered it was misconfigured — it was firing duplicate events.
I sent a technical task (brief) to the developers to fix the pixel setup properly.
I also developed a launch strategy and created a creative brief for the designer.
Ad Campaigns:
After discussing with the client, we identified two top-performing product categories:
In Commerce Manager, I created product groups:
These product groups were used in catalog sales campaigns, without additional creatives.
At the same time, I decided to test the “Direct Message” objective — this campaign required custom creatives.
While the cost per purchase from the website was higher than for messages, most users who messaged the account did not complete a purchase, they were just browsing or asking questions.
As a result, I focused solely on the "Conversions" objective, combining catalog-based campaigns with creatives for specific products.
The retargeting campaign was launched later, as the pixel needed time to collect enough data from the traffic generated by the initial campaigns.
We launched a large number of campaigns.
Some product groups delivered strong results, others were tested but didn’t perform well.
Below are screenshots of the main campaigns:
