Luxury Jet Car Manufacturer — Emotion Drive
About the Project:
Emotion Drive is a Dubai-based company that produces exclusive premium-class water vehicles (jet cars). These vehicles are a unique combination of the agility of a jet ski and the luxury of a supercar, with designs inspired by iconic brands like Ferrari, Bentley, and Lamborghini.
In addition to selling the vehicles themselves, Emotion Drive offers clients a turnkey business model for launching their own jet car rental operations in top tourist destinations.
Goals & Objectives:
- Generate a consistent flow of high-quality leads from potential buyers interested in a turnkey jet car rental business
- Reach audiences in tourist-heavy regions: USA, UAE, Cyprus, Australia, Qatar, Kuwait, etc.
- KPI: Cost per lead not exceeding $10
Ad Launch Process:
1. Hypothesis Testing
We began by testing two lead generation methods:
2. Optimization
Early results made it clear: lead forms performed significantly better, providing a lower cost per lead and a more stable stream of engaged prospects.
We paused the message-based campaigns and reallocated the budget exclusively to lead form ads.
Creative Strategy:
We used high-quality visual content, including:
- Videos showing the jet cars in action
- Photos of the vehicles on water
- Infographics explaining the business model and its benefits
Each creative was tailored to specific audiences:
- Entrepreneurs were attracted by the ROI and financial potential
- Tourism businesses were interested in additional revenue opportunities
- Luxury enthusiasts were drawn to the exclusivity and prestige
We automated lead collection using Apix-Drive → Google Sheets, enabling the sales manager to receive leads instantly and respond promptly.
Daily, we conducted campaign performance analysis — turning off creatives that brought in low-quality leads and scaling those that drove engaged prospects.
Most Valuable Target Audiences:
- Entrepreneurs & Investors:
Individuals seeking profitable investment opportunities in resort locations - Tourism Business Owners:
Operators of watercraft rentals looking to expand their service offerings
