Ticket Sales for the Fantasy Festival — AllMor
About the Project:
The client reached out to run ads for a fantasy-themed festival in Kyiv.
They had organized a similar event before and had launched ads on their own, but the ticket sales didn’t meet expectations.
To be honest, before launching this campaign, I believed we could achieve good results — but I had some doubts due to the outdated and unpolished landing pages (both the website and Instagram).
Still, I decided to move forward.
Ticket price: 300 UAH
Children under 7 (accompanied by adults): Free
Advertising budget: $1,000 for the campaign period
Goal:
Sell event tickets through advertising.
KPI: $4 per ticket sale
Work Done:
The advertising campaign started a little over 1.5 months before the festival.
As usual, the Facebook Pixel hadn’t been installed on the website — so that was step one.
However, there was a small complication:
Ticket sales were handled through an integrated third-party site, which didn’t support full pixel integration.
To solve this, I set up a "Purchase" event on the "Tickets" button instead.
We also agreed that the client would manually log daily ticket sales in a Google Sheet, since not all users who clicked the button would actually complete a purchase — and we needed a way to track real outcomes.
After analyzing the target audience and segmenting it, I prepared a brief for the designer and launched the ads.
The campaign had 3 ad sets with different targeting setups.
All three performed well and had very similar metrics, so I kept them running throughout the campaign.
In contrast, creatives with low CTR and few conversions were disabled and replaced.
- Build Lookalike Audiences based on ticket buyers
- Launch retargeting ads with special offers for users who clicked “Tickets” but didn’t convert
But in the end, we didn’t need to use those tools — ticket sales were going strong.
A total of 556 tickets were sold, with a cost per sale of just $1.99.
Creatives Used in the Campaign:
